Back to Blog List

Topics/Previous Posts

What You Could Learn From a New Year Digital Audit

As the year comes to an end, it's important to take stock of your business's digital presence and make sure your business is well prepared for success in the coming new year. A digital audit is a great way to do this, and AlphaGraphics Denver is here to help. Our local print shop and marketing firm in Denver can help you with all of your print and digital marketing needs, including email marketing, website design, flyers, business cards, and so much more. Our experienced team is here to ensure your business is ready to enter the new year with flying colors. Below, learn some things you could learn from a new year digital audit of your business, and contact us today!

Two women looking over their business website

Your Website Performance & Improvements

Your website is often the first impression potential customers or clients will have of your business. It's important to make sure it's up to date and performing well. A digital audit can help you identify any areas that need improvement, so you can make changes and offer the best possible customer experience for everyone. For example, if you notice that your website's loading times are getting slower, that could be a sign that your server is overloaded and needs an upgrade. Or, if you see a sudden spike in traffic to your website, that could be a sign that your marketing efforts are starting to pay off. A free digital audit by AlphaGraphics Denver can really help you have a solid understanding of your website and where you need to improve. Call to get started today!

A person's hands on a tablet selecting a social media icon

How Effective Your Current Digital Marketing Strategy Is

Are you using the right mix of digital marketing tactics? Are you reaching your target audience? Could you be leveraging other digital marketing tools, such as email marketing, better? A digital audit can help you answer these questions and make necessary adjustments to your marketing strategy. As a local Colorado business owner, It's important to know what messages and content are resonating with your target audience. For example, let's say you're using social media to promote your business. Are you seeing results? If not, it may be time to try something new. Perhaps you need to be more active on social media, or maybe you need to change your approach. The key is to really analyze the data of your marketing metrics, so you can know what's working and what's not and then make adjustments. Let AlphaGraphics Denver ensure your business is on the right path. Call today.

A video call between a industry expert and a business owner

Competitor Information

While you don't necessarily want to mimic your competitors and what they are doing, you do need to know how you stack up against them with regards to marketing so you can get the upper hand. There are a few ways to collect competitor data, such as through online research, customer surveys, and interviews with industry experts. Once you have a good understanding of your competitor's strengths and weaknesses, you can start to develop strategies to improve your own business. For example, if you notice that your competitor has a lot of negative online reviews, you can focus on providing excellent customer service to improve your own reputation. The more data you have, the better you are able to make meaningful and impactful changes in your own marketing strategy. Let AlphaGraphics Denver help you stay ahead of the competition today.

A person's hand lit by their tablet's screen

Weaknesses & Missing Tools

One of the most powerful reasons to get a free digital analysis of your business from AlphaGraphics Denver is because you'll learn about many of your marketing weaknesses and what tools you are missing that could potentially become game changers in the way you do marketing. Are you tracking your data and using it when making marketing decisions? Are you targeting the right audience or are you wasting marketing dollars focusing on other areas? Are you tracking conversions and results? After all, it's hard to improve upon something if you don't know whether it's working or not. Let AlphaGraphics Denver help you make meaningful marketing strategy changes today!

Contact AlphaGraphics Denver for your free digital audit today!

Back to Blog List