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How to Merge Digital Marketing With Print Marketing

Merging digital marketing with print marketing can be a great way to reach your target audience and grow your business. In today’s digital-driven world, combining traditional print marketing with digital marketing can help your business maximize its reach and stand out from the competition. Here at AlphaGraphics Denver, a local print shop, we offer the best digital marketing and print marketing services. From business signs and banners to personalized URLs and QR codes, our team offers customized marketing services for Denver-area businesses that leverage the best of both marketing worlds. Below, learn some great tips on how to merge digital marketing with print marketing, and contact us today!

Craft a Custom Digital and Print Marketing Plan

The first step in merging digital and print marketing is to determine which tactics will best suit your goals. Consider which digital channels are most effective for your target audience and how you can use print to complement them. For example, if your target audience is active on social media, you may want to create posts that link to a landing page with more information about your product or service. On the other hand, if your target audience is more likely to respond to direct mail, you may want to create a postcard or brochure to send out. Our marketing team can help. Reach out today.

Craft a Custom Content Message

Once you’ve identified which tactics to use, you can start to create content for both digital and print. When creating content, make sure it’s relevant to your target audience and consistent with your brand. This will help ensure that your message resonates with your audience and that they recognize your brand. You can keep the same brand message and leverage both types of marketing to reach different audiences, too. Let AlphaGraphics Denver show you how today.

Choosing Effective Distribution Channels

When it comes to distributing your content, make sure to leverage both digital and print channels. Use digital channels like email and social media to spread the word about your content, and use print channels like direct mail and print ads to reach a broader audience. You can also combine the two by creating content that directs people to a digital landing page or by including a QR code in your print materials that links to a digital page. It's often best to use both print and digital marketing when trying to reach a broader audience with different age groups. Get in touch today.

Track Your ROI

As with any marketing strategy, tracking your return on investment (ROI) or results is essential for ensuring that you’re getting the most out of your digital and print marketing campaigns. Track the performance of your digital and print campaigns separately, and compare the results to get a better understanding of what works and what doesn’t, so you can adjust accordingly.


By combining digital and print marketing, you can reach a wider audience and increase visibility for your brand. It’s important to remember that both marketing tactics have their own strengths and weaknesses, so it’s important to find the right balance for your business. With the right strategy, you can make the most of both digital and print marketing and reach your goals.

When searching for the best marketing team to grow your business, choose AlphaGraphics Denver. Our marketers have many years of digital marketing, online marketing, and advertising experience. We offer free digital audits in order to ensure your marketing budget is being spent in the right places. Call to get started today!

Contact Us Today!

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