In 2020, the market for die-cut stickers was valued at $179.9 million. It is expected to increase to $257.3 million by the year 2026.
Stickers are a fun and unique form of self-expression. Along with labels and decals, they are also a great way to identify and promote a brand or product.
Printing custom stickers in bulk can help improve your marketing in so many ways. In this guide, we'll cover how using stickers, labels, and decals can benefit your business.
If you're interested in finding out how you can use custom labels and stickers to promote a business or product, keep reading for more information.
What Are the Different Types of Labels, Stickers, and Decals?
When referring to stickers, it is important to understand that there are many types and styles available. Each one has different uses and characteristics we'll go over in this section.
There are 6 main types of stickers, labels, and decals. They are:
- Die Cut
- Weatherproof
- Window Decals
- Sheet-Fed
- Roll-Fed
- Holographic
So let's start with die-cut. Die-cut applies to stickers or decals such as bumper stickers. The term die-cut means these decals and stickers can be cut into almost any size or shape.
Weatherproof labels can come in rolls or sheets. They are most useable in outdoor settings as they will not peel or fade as quickly as normal stickers. You can even apply weatherproof labels to cold or icy drinks and they will stay on.
Window decals, as the name implies, can be applied to windows to display a message, logo, or piece of information. Window decals can also be used to decorate cars and they peel off without damaging the paint finish. They are ideal for long-term and short-term use.
Sheet-fed refers to printing labels and stickers in bulk in the form of sheets. This is a good method for printing out several standard-sized sheets of labels at a time. This is especially helpful for having multiple return address labels for shipping or product labels on hand.
Roll-fed stickers involve printing large rolls of stickers in bulk at one time. Sticker roll labels are the best printing method if you need a larger quantity of bulk return address labels or product labels for high-volume order fulfillment and shipping.
Holographic labels are a creative and distinct look for product and address labels. They are eye-catching and fun.
How Can You Create Custom Labels With Stickers?
With so many small and medium-sized businesses out there today, it's important to make your business stand out from the rest. Using custom labels can help you achieve this.
The difference between stickers, labels, and decals is that stickers are lightweight and more decorative so they may not be well suited for outdoor use or in high heat or low-temperature situations.
Stickers will lose their adhesive properties and roll up or curl. Vinyl printed decals and labels are a form of stickers. They are stronger and better to use for shipping, product labeling, and outdoor use.
Use A Prominent Color to Catch the Eye
If you sell your products in stores, it is important that the color of your labels draws customers in. The use of color increases brand recognition and appearance. 85% of consumers shop based on color alone.
Colors also invoke certain feelings or behaviors in the human mind. For example, with eco-friendly products, the color green helps promote the earthy and natural connection.
The color red is associated with desire and passion, but it also stimulates appetite, which is why it is used by so many fast-food restaurants for their logos.
Blue represents trust in a brand. Yellow is one of the most attention-grabbing colors, it embodies cheerfulness and youthfulness.
Keep Your Label Simple
While a colorful label can help grab the attention of potential customers, it is also key that you make sure your custom labels aren't too junky. Custom labels with too many different fonts and colors can make your products appear tacky.
You'll also want to avoid using big or ornate logos and too much writing on your custom labels that can clutter its look. Simple and straightforward labels will do the talking for you.
Incorporate QR Codes into Your Product Labels
Another way you can still provide customers with information about your brand or business is through a QR code. A QR code is a modern variant of a barcode that can be scanned with a consumer's smartphone camera.
This code contains an information link, such as a brand's website, that initiates once the QR code is scanned. It is a compact element that can be easily incorporated within the label stickers.
Include Custom Stickers Inside Shipped Products
For products that are bought online and shipped to the consumer, enclosing custom stickers of your business name, website, contact information, and social media handles is a great way to encourage repeat business. A message like "Thank you for your business" makes customers feel valued.
Everyone loves stickers. Customers will hold onto these branded stickers and will be more likely to come back to re-order from you again.
Sell Custom Stickers in Your Store or Online
Coming up with innovative slogans and sayings helps to make your brand more memorable. Consumers who enjoy your slogans will want to buy these branded stickers on their own.
This is an untapped area for more sales and promotion. If they wear these stickers or use them as decorations, it becomes free advertising for your brand as well.
Give Stickers Out at Promotional Events
If you sell artisanal or handmade products at craft fairs and trade shows, giving out custom branded stickers with each purchase or booth visit can be a vital opportunity. It can increase exposure and improves the number of brand marketing impressions created.
Custom Labels, Stickers, Decals, and More From AlphaGraphics
Even in today's technological and digital-based world, never underestimate the staying power of the humble sticker. Stickers, decals, and labels still offer value in today's advertising market.
The physical advertising medium is still a highly sought-after commodity due to its ability to create a high ROI. When you can offer consumers a tangible representation of your brand, you will cement yourself into their memory.
AlphaGraphics can help you create branded and custom labels, stickers, and decals for your business marketing needs. We have over 260 independently owned full-service locations.
Contact Us today for more information or to get your free quote.