During the pandemic, 60% of businesses closed. If you are a company that relies heavily on social media engagement and online outreach, it might come as a shock to hear that custom flyer printing is the best form of marketing.
With the rise of online businesses becoming more common every day, people are looking for unique ways to promote their services. After all, a social media post can disappear within minutes, whereas a flyer can last forever!
Are you looking for flyer ideas but don't know where to start? Then, you've come to the right place. Here is your guide to making the best flyer design!
Seven Dazzling Flyer Design Tips
You don't need to have a degree in graphic design to be able to create an eye-catching promotional flyer. With the right concept and clear messaging, you can't go wrong.
1. Do Market Research
Firstly, you need to research your audience. Similar to other areas of marketing such as slogans and website design, your brand needs to be relatable to your target demographic.
When it comes to custom flyer printing, you need to make the design appealing to your clients. Otherwise, all your efforts to create a beautiful marketing flyer will be for nothing.
Therefore, research and then create!
2. Plan the Content
It's important to draft an outline of the basic information that you need to include in the flyer. For example, if you promote live concerts then you should include the venue, date, and location of the event.
After you know what to include, you can start separating the primary information from the secondary details. That way, you can ensure your audience has everything they need.
3. Select Images
Besides writing the correct content, you need to add images to make your flyer more visually appealing. Pictures are the secret weapon in transforming an average flyer into an amazing one!
Ideally, you want to use your own photos. But, you need to make sure they are professional and have been properly edited. Otherwise, if you have a low budget you can take royalty-free images from the internet.
4. Carefully Choose Colors and Fonts
A successful brand needs consistency in all areas of its marketing. For instance, your flyer should use coherent colors and fonts. Therefore, you shouldn't rush the process when deciding on the design.
An important rule for creating marketing flyers is to use no more than two typefaces in one design. The flyer needs to have a display that flows together which means the font and colors need to match.
For colors, you want to pick a palette that represents your brand. Cool, blue colors evoke a feeling of calm. Whereas, red promotes passion and excitement...
Once you've determined the atmosphere you want to convey through your flyer you can start choosing colors!
5. Less Is More
It can be tempting to get carried away with flyer designs when brainstorming ideas for your business. However, it's important to keep things in perspective when organizing the layout.
If you underline, bold, and separate key details then you want the audience to remember your business. That being said, they won't remember the flyer if every inch of the paper is covered in pictures.
Keep your brand design simple and think carefully about the placement of text, the colors you use, and what font to write in.
6. Be Professional
As well as visual design, you should think about the professionalism of the flyer. If your images are poor quality but are arranged perfectly it won't matter to your audience.
You should also print the flyer on high-quality paper. The more professional your flyer looks, the better chance it has of directing traffic to your business.
7. Write a Killer CTA
The final stage of designing a custom flyer for your company is writing an enticing CTA. When your audience picks up the flyer you want to include something at the bottom of the page that gets them involved.
A CTA can be many things from registering for an event, visiting the website, or calling a phone number. The majority of the flyer should be focused on giving information, but the end is all about directing traffic.
Overall, marketing flyers are one of the most impactful forms of advertising that exist today. The benefits of customer flyers are as follows:
- Affordable
- Quick production
- Great for last-minute marketing
- Personal content
- Offline advertising
All of these advantages of business flyers are wonderful reasons to invest in print marketing. In addition to being easy to produce and budget-friendly, you can also get more contact with your audience.
Handing out flyers is ideal for spreading the word about your company and getting people to notice your brand. As well as personal engagement, you can also mass-produce the flyers for future use.
Just remember to update the content to make it relevant. You can add some festive touches around Christmas or use pumpkins to decorate the border for Halloween.
Do you need help with designing flyers? Then, AlphaGraphics is the best place to get your next batch of custom flyers. If you've never created a design like this before then the team is happy to assist you with the creation process.
You can even convert your flyers into a digital form with online tactics. By using AlphaGraphics, you'll have the best quality flyers from professionals who have expert knowledge in this field.
Use the Best Custom Flyer Printing Company
It can be challenging to come up with new marketing campaigns when there are deadlines to meet and emails to send out. All you need to do is design an incredible flyer to freshen up your content strategy.
You can use these design tips to come up with initial ideas and then print them onto flyers. However, if you need some assistance then AlphaGraphics is the go-to custom flyer printing company to use.
Does your marketing need a makeover? Then, flyers are the solution.
Take a moment to reach out to the team today and start creating your flyers today!