Spring Forward: Transition Your Marketing Strategy from Late Winter to Early Spring
The winter blues are finally coming to an end. After a season full of holiday sales and cold-weather imagery, you and your customers might be ready for a change. Thankfully, early spring presents many emerging opportunities and seasonal trends to capitalize on.
The way people interact with your business and marketing materials often differs between the winter and spring months. Warmer weather and longer days tend to brighten people’s moods and encourage them outside to gather and attend events. Take advantage of these changes by altering your marketing strategy to suit your customers’ behavioral patterns. Here are a few transitional suggestions to get your started.
Spruce up your storefront
Springtime weather draws people out of their homes and into the neighborhood—and this means more foot traffic in front of your business. Now is the time to do a little spring cleaning and make sure your storefront is inviting and interesting to passersby.
Spruce up your windows with new signs, displays and window graphics. Also erect signage on the sidewalk, such as A-frame/sandwich boards or flags broadcasting your latest offers. These help catch the attention of pedestrians and might encourage them to pop in and take a look.
Be sure to incorporate bright, spring-feeling colors and motifs that signal the change of the seasons. Think flowers, greenery and cleanliness. Spring also has several popular holidays to celebrate, so consider incorporating these ideas into your updated signage.
Refresh flyers and handouts
If your business relies on customer handouts like flyers, brochures or catalogs, now’s a great time to give them a new look. Print collateral made during winter tends to focus on the gift-giving holidays and use darker or more muted colors.
In the spirit of this season, brighten your print pieces up with seasonal colors, imagery and messaging. Focus on the themes of renewal, growth and freshness to usher in a brand-new feeling!
Hop into seasonal promotions
The start of spring heralds a new season of holidays, celebrations and noteworthy changes. Use these to craft new promotions, such as:
- A “Spring Forward” promotion in honor of Daylight Savings
- Holiday-themed discounts to celebrate St. Patrick’s Day, Easter, Mother’s Day or Earth Day
- A “Spring Cleaning” sale to clear out old inventory and make way for new products
- Spring-themed customer appreciation events or offers with purchase to spread joy
Support these promotions with signage, flyers, postcards and other print collateral that gets the word out.
Get a jumpstart on event marketing plans
It might be a little early for outdoor community events, but it’s not too early to start planning for them! Neighborhood events are excellent places for small and medium-sized businesses to meet new customers and enhance awareness of their brands. They also open the door for partnerships with community organizations or other businesses. Look at your community’s calendar to find info about farmer’s markets, small business pop-up sales and events to sponsor. You might even consider hosting an event or sidewalk sale yourself.
With an event schedule in mind, start planning so that you’ll have everything prepared. You’ll want brochures, flyers, business cards and promotional items to share—on top of specialty collateral born from your new collaborations! Depending on the event, you might also need branded tents and table throws, flags and banners to draw people to your setup.
Make your business bloom this spring
Spring is a time for renewal and growth. With a little preparation, you can ensure your business has both during the change of the seasons!
When you’re ready to design and print your spring-themed marketing collateral, turn to the print and marketing experts at AlphaGraphics. Our team is ready to hop in and help!