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Is It Time to Update Your Printed Flyers?

ING_49104_02147 [Converted] Are the flyers used in your marketing campaigns getting the results you expected? Perhaps your flyers are getting responses but you wish to improve these results to make it even better. Regardless, if your flyers are not performing well, or you already have a good one and want to make it better, read on. Here are a few tips to improve your flyer campaigns.   1. The Headline Should Grab Attention and also Provide an Incentive for Your Reader A large sized headline is something most marketers know will get improved results. However, if it also provides some incentive for the reader, it can perform much better. A special offer such as a discount, a bonus or free offer are some types of incentives that work well. Just make sure your headline clearly communicates what that offer is. Using a key benefit or sales point as your headline can also be used, as benefits and good sales features can provide value and incentives for your customer as well. Does your company provide better service, save the customer money, solve a dilemma or provide superior quality? All of these are incentives that you can use as an effective headline.   2. Using the same design? Maybe it’s time to try something new Perhaps it is time to hire a graphic designer and refresh the look of your company’s brand, or at least the design of your flyer. In a busy world, using the same flyer design again and again can lead to indifference in the mind of your prospective customer. You want your flyer to give you a good return on your investment. To do this, it must command attention, perform well and get noticed!   3. Who are you distributing your flyers to? Making sure that your flyers reach your target audience is key to getting a good response. Studying your target audience, the likely places they will see your flyer, and when they will be in a responsive mood can make a big difference in the response rate of your flyer marketing campaign.   4. Include a Call to Action. Your flyer should prompt your customer to respond in some way. Rather than simply directing your readers to your company’s home page – you might think about creating a special web page (or a new URL) specifically listed on your flyer to monitor responses. This will allow you to track the number of hits or visits from the respondents to your flyer more easily. Offering free, valuable information (in the form of a downloadable PDF document) in exchange for an email address or contact information can be another way to boost your sales leads and track the response rate from the flyer ad. Use web page analytics to help tune your next marketing campaign.   5. Use Quality Printing Services Your flyer should be a reflection of your company. If it looks cheap, has a bad design, fades quickly or can be easily ripped – is this piece helping, or hindering your company’s business and image? Choose a paper or cover stock suitable for the length of time the piece will be circulated, and for the location where the flyer will be displayed. A quality cover stock that is durable and can stand up to wear, tear and weather may help increase the longevity of your flyers while providing a positive first impression. Be sure to provide your printer with the highest quality artwork available (an electronic file of the original is best). Print services often have designers on staff who can assist with your flyer layout and graphic elements if needed. Ask your printer to assist you in making the best choices for your next flyer.

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