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Small Business Ideas for Print Marketing

Print Marketing vs Digital Marketing, and Small Business Ideas for Print Marketing In recent years - businesses have been moving more and more from printed marketing materials to digital marketing methods. This is evidently due to the perception that marketing printed materials as being more expensive and less efficient. Marketing professionals should take note that print marketing can actually be more effective than digital campaigns. Direct mail receives a higher response rate than email, internet display ads and paid search listings. According to a survey from Pitney Bowes, 39% of clients do business with a company for the first time due to direct mail marketing, while 56% of clients said they perceive print marketing more trustworthy than digital formats. 76% of small businesses say they prefer using a marketing strategy which includes both electronic media and printed communications. Where to invest your money in print marketing. Small businesses are tasked with the question of where to best invest their limited marketing dollars. Here are a few ideas to help promote a small business using print marketing.
  • Signs and Banners: If you have a physical business location – having a visible sign to identify your company’s physical location is a must. In addition to locating signage on and around your site, consider placing additional printed signs or banners in lobbies, at the reception desk, etc. These are an excellent way to promote a company’s web site, social media pages, or other digital presence at the same time.
  • Business Cards: In this age of electronic ads, digital media and social web sites – the good old business card still plays an important role as a business tool. It is a way to promote your brand and credibility as well as providing various methods of contact information at a glance, which include physical location, mailing address, phone numbers, email addresses, and web site information. Business cards do not have to be boring these days. While the standard white cards with basic contact information are available – you may want to look into using a more attention grabbing design. Ask your Alpha Graphics location for design services to find a design that suits you and your business needs.
  • Direct Mail: most households – more than 75% - read or at least quickly view the marketing materials they receive in the mail. Of all printed mailed pieces – postcards have been found to be the most read of all forms. By targeting your audience, you can get your information into the right hands and before your intended business prospect with a great chance that the intended customer prospect will see and likely read it.
Contact us at AlphaGraphics in South Bend, Indiana for all of your printing needs and learn out how we can help your business.

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