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Attention! The Printed Poster is NOT Extinct.

If you thought the printed poster as either a marketing piece or as artwork has gone the way of the dinosaur, think again. Its popularity may have reached a point where it was inactive or dormant, but it is certainly not extinct. In this world where digital marketing seems to dominate the scene, many will tell you that an intelligently situated sheet of paper, containing words and images can make a more significant impact than ever before. If getting your images and message before a wide audience with speed is your aim, digital communication via the internet is a great way to go.  But why not use both methods simultaneously? Consider the multitudes of online spot ads you see on the internet. How many make a long-lasting impact or reach the viewer for more than a moment? This is where the printed poster or marketing piece shines over its digital counterpart – it offers longevity.
To walk down a street and find a beautiful poster on the corner is like coming across a friend or a beautiful store. I stop because the posters are talking to me!
Posters can be placed in areas where your intended audience is likely to see it, and will likely see it more than one time. Or if it is created in a smaller format – such as a postcard, or flyer -- can be sent directly to your potential customers through a direct mail campaign. Vehicle wraps are another, and modern way to get your image and message in front of a large audience -- turning your vehicle into a moving billboard. The printed poster has a natural ability to hold a viewer’s attention for much longer than a tiny image displayed among tens of thousands of others on a computer screen. Contact the print professionals at your local AlphaGraphics and get started with your next marketing piece today.

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