As a business owner, maintaining and updating your building signage is essential to ensure it effectively communicates your brand and attracts customers. At AlphaGraphics Seaport, we understand that your exterior signs, interior signage, and custom signs play a crucial role in your business's first impression. Here are some tips to help you keep your signage looking its best while also ensuring it remains relevant. Call our local print shop today.
Regular Inspections
Scheduling regular inspections of your building signage—both exterior and interior—is a proactive step in maintenance. Look for signs of wear and tear, such as fading colors, peeling edges, or rust on illuminated signs. Early detection allows you to address minor issues before they become costly repairs. For storefront signs, check for any damage caused by weather elements, especially if your signs are exposed to direct sunlight or rain.
Clean Your Signs
One of the simplest yet most effective maintenance tasks is regular cleaning. Dust, dirt, and grime can accumulate on your signs, making them less attractive to potential customers. Use mild soap and water to clean your exterior signs and interior signage thoroughly. If your signs are illuminated, ensure the bulbs are also cleaned to maximize visibility. Remember, a clean sign is not only visually appealing but also reinforces the professionalism of your business.
Update Content Regularly
Keeping your building signage updated is just as important as maintaining it. If you have storefront signs that feature promotions or special events, make sure to refresh the content regularly to reflect current offers. Even your directional signage should be updated with any changes in your services or layout. By maintaining up-to-date information on your signage, you avoid confusion and reinforce your commitment to customer service.
Evaluate Design Relevance
Over time, your brand identity or direction may evolve. It’s vital to revisit the design of your custom signs and assess whether they still effectively represent your business. If your logo or color scheme has changed, your signage should reflect those updates. At AlphaGraphics Seaport, we specialize in creating custom signs that keep pace with your brand’s evolution.
Check for Compliance
Exterior signs and directional signage must often comply with local regulations and building codes. Check to ensure that your signage adheres to any zoning laws, height restrictions, and safety requirements, especially if your business is in a high-traffic area. Failure to comply can result in fines or having to remove your signage altogether.
Upgrade When Necessary
If your signage has seen better days, it might be time to consider an upgrade. New technologies in illuminated signs, like LED lighting, not only enhance visibility but also lower energy costs. Upgrading to more modern materials can improve the lifespan of your building signage, helping you avoid frequent repairs. Additionally, it can create a fresher appearance that draws in more customers.
Engage with Customer Feedback
Finally, your customers can offer valuable insights related to your building signage. Encourage feedback regarding the visibility, clarity, and aesthetics of your signs. If customers are frequently missing your storefront signs or getting lost due to unclear directional signage, take this feedback into account during your next update.
GET IN TOUCH TODAY
Maintaining and updating your building signage is crucial for keeping your business attractive and informative. Regular inspections, cleaning, content updates, and design evaluations will ensure your exterior signs and interior signage remain effective. Don’t hesitate to reach out to AlphaGraphics Seaport for assistance in creating or updating your custom signs; we have the expertise to help you shine in your market. Remember, your custom business signage is often the first impression potential customers receive—make it count!