To bring in your best sales yet, you need a multi-channel marketing plan that blends digital convenience with the tangible, high-impact power of print. As your local partner, we at AlphaGraphics Seaport have helped countless businesses like yours capture that holiday magic. Here is your ultimate 6-point checklist to get you ready before the rush hits. Call our local print shop today.
Lock In Your Holiday Theme & Offers
Before you print a single item, you need a battle plan. What is your core message?
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The Offer: Is it a percentage discount? A "Buy One, Get One" deal? A free gift with purchase?
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The "Look": What is your holiday visual identity? Will you use classic reds and greens, or a modern, icy blue and silver?
This consistent theme will be the thread that ties all your materials together, from your website to your front door. Our graphic design team can help you create a professional, festive look that aligns with your brand.
Order Your High-Impact Banners
Your storefront is your single most important advertisement. You need to capture the attention of everyone walking or driving by. This is where big, bold signage comes in.
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Outdoor Holiday Sale Banners: These are your workhorses. A large, weather-proof vinyl holiday sale banner hanging on your facade or in your window is a 24/7 salesperson, announcing your primary promotion to the world.
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Indoor Promotional Banners: Once they're inside, use retractable or hanging promotional banners to guide them. Place them near high-margin products, create a "Gift Guide" corner, or announce your extended holiday hours.
Prepare Your Direct Mail Campaign
Your email inbox is cluttered. So is your customers'. The one place with less competition? The physical mailbox. Direct mail marketing has a proven high ROI because it's tangible, personal, and gets seen.
This is the perfect channel for your holiday postcards. A high-gloss, beautifully designed postcard feels like an invitation, not an ad. Include a special offer or QR code exclusive to the mailer ("Bring this postcard for an extra 10% off!") to track your results and make customers feel like VIPs. We can help you with everything, from design to acquiring a targeted mailing list and getting it sent.
Print Your In-Store Essentials
Don't stop marketing once the customer is inside. Every touchpoint is an opportunity to upsell, inform, and create a seamless experience.
This is where flyers and point-of-sale (POS) materials shine. A stack of half-page flyers at your checkout counter can:
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Promote a last-minute stocking stuffer.
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Detail your holiday return policy.
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Announce a "bounce-back" coupon for January.
For restaurants and cafes, this also means printing special holiday-themed menus or table tents promoting seasonal specials and gift card sales.
Don't Forget Customer Appreciation
The holidays aren't just about new sales; they're about thanking the loyal customers who supported you all year. A generic email is forgettable. A high-quality, custom-printed holiday card with a personal note is not.
Consider small, branded promotional items—like a 2026 calendar, a quality pen, or a notebook—to include with purchases for your top clients. It’s a low-cost investment that builds loyalty for the year to come.
Set Your Timeline (And Stick to It!)
The single biggest mistake we see businesses make is waiting too long. You do not want to be in a panic, trying to get holiday banners printed the week of Black Friday.
The time to order is now.
Give yourself time for design, revisions, printing, and shipping. By planning ahead, you lock in peace of mind and ensure all your materials are ready to deploy the moment you launch your first sale.
Let's Get Your Holiday Started
The holiday rush waits for no one. At AlphaGraphics Seaport, we are more than a printer; we are your local marketing partner. Don't wait. Call us or stop by our local print shop today. Let's go over this checklist together and build a holiday plan that brings you your best sales yet.