Business signs are no longer just a way to mark where your business is located. They can be powerful branding elements that enhance the reputation of your business, attract new customers, and communicate your company's values. Signage is so important to the success of your business that
AlphaGraphics Portsmouth has dedicated a whole sector of our business to the design and printing of business signage, including exterior and interior signage and large format printed signs. In this blog, we will examine some of the most iconic business sign designs and the lessons your business can learn from them.
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Apple Logo
The Apple logo is one of the most recognizable and iconic logos in the world. The design featuring an apple with a bite taken out of it is simple but effective. It conveys a message of innovation and modern technology. The lesson we can learn from this design is that simplicity can be powerful and that a company's logo should effectively communicate its message.
Coca-Cola Logo
The Coca-Cola logo has remained unchanged since the day it was created. The red and white colors, along with the iconic flowing script, are instantly recognizable. The lesson to learn from Coca-Cola's
logo sign is that consistency is key. The company has continued to use the same design for over a century, and this has helped to establish and maintain brand recognition.
McDonald's Golden Arches
The golden arches of McDonald's are another iconic
sign in the world. They are a symbol of fast food and quick service. The design is simple, featuring two golden arches over the word "McDonald's." The lesson to learn here is that sometimes less is more. McDonald's has not changed the design of its logo in over 60 years, and this has helped to establish it as one of the most recognizable brands in the world.
Nike Swoosh
The Nike swoosh is a simple yet powerful design. It is instantly recognizable and conveys a message of movement and athleticism. The lesson here is that a brand's logo should be able to communicate its message without the need for additional text or explanation. The swoosh design is one of the most effective examples of this. The
logo design is also versatile, adapting well to a wide range of products and marketing materials.
Google Logo
The Google logo is a prime example of the power of color. The logo has changed over the years, but it always features bright, bold colors that are instantly recognizable. The current design is a simple wordmark with a distinctive shadow effect. The use of color and white space makes the design unique and memorable. Google's logo sign shows that color can be a powerful tool in branding and that experimentation can pay off.
FedEx Logo
The FedEx logo sign is a prime example of how a hidden element can add extra meaning to a logo. The logo design features the word "FedEx" in a bold font with the letters E and X connected by an arrow hidden in the negative space. This clever design element adds extra meaning to the logo, conveying a message of speed and efficiency. FedEx's logo conveys hidden elements can add subtlety and impact to a logo design.
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These iconic
business sign designs offer valuable lessons that can be applied to any branding effort. Keep it simple, maintain consistency, experiment with color, communicate a message without words, convey understatement, and use hidden elements to add interest and meaning. By applying these lessons to your business's branding efforts, you can create a powerful and memorable sign design that embodies your company's values and communicates your brand's message to the world.
How AlphaGraphics Portsmouth Can Help With Sign Design
Our team has years of experience to help you craft a memorable sign and logo design for the ages. Our experts can take into consideration what you are trying to convey and make it perfect for you. From monument signs and directional signage to wayfinding and window graphics, let our team help.
Contact us to get started today!