Importance of Custom Business Signage
As the worlds market evolves, becomes more hectic and chaotic, it will be important to find a way to stand out and be seen. Businesses have turned to custom signage to get the eye-catching icon or color-scheme.
These signs will have to traverse the physical and virtual realities, while maintaining the visual appeal and entertainment value. This can be difficult to achieve without the aid of graphics companies and other printing services.
What options are available to a business owner when it comes to signs?
There are many different types of graphics and printing services, below is a list of the major, one small, business and a brief description of their provided service. And if you want a truly excellent commercial printer/commercial print shop- you should definitely choose AlphaGraphics. They are the best, however the ones we’ve put below are more generic and also great options.
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AlphaGraphics Totowa- choose AlphaGraphics of Totowa, NJ for banners and posters, exterior signage, large format printing and wall and window graphics.
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Sticker Giant – offers an online shopping experience with a variety of printing options including custom mugs, labeling, and stickering for any business type.
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FedEx – A major delivery company, FedEx also offers a variety of banner, print, and signage options to fit most generic business needs.
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UPS – Similar to FedEx, UPS offers business solutions at their hubs which can include notary requests and other simple industrial signage needs.
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Office Depot – A major business products retailer, Office Depot delivers a different shopping experience when looking for custom signage and printing options.
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Vista Print – The leader in the business card printing industry, Vista Print offers an online shopping experience with a variety of services outside of the business card industry.
Where to Start and how to build a brand
The first thing to consider is what will be the image of your business, what will you be showing people about the intent of what is being offered for sale. Are you going to be providing what sort of service, for how much, and how?
Then get with an artsy fellow and go over design ideas, mottos, and other wording that can be used for signage and marketing purposes. After taking the time to formulate a business graphics plan, it will be time to pick a service or multiple.
There will be various ways to get the business name out to the public and as mentioned above, custom signage is a key to doing so. A marketing scheme that includes physical locations, virtual ad space, business cards, flyers, and more can all be processed and created at any of the businesses listed above.
What are some marketing ideas for a growing business?
One of the most innovative ways to get your name out there is to attend music events, food truck spaces, college campuses, after schools sporting events, and similar. Going to social events like this will allow a brand to build a booth, offer free gifts with their brand symbol on them, offer contact information and network.
Meeting people in person is the best form of marketing. Speaking face to face along with word-of-mouth advertising has been, and still is the most effective form of getting a message around.
Depending on the company, attending large sporting events might be an avenue to spreading the word. Going to farmers markets to promote agricultural or food industry ventures is another idea for you.
The point is to go out and find the people that will be most interested in the product or service being provided. Go mingle with those like-minded individuals and inform them of your business plan and vision. If it strikes a chord with the crowd, your marketing plan has already worked, and it is time to get to work.
Now that everything is going well with custom signs, what next?
Next step would be to establish a presence online, with the graphics team you have assembled. Through the webpage will be the ability to sell the product and service, but also allow for customers to find the business easier and with a simple google search.
The custom business signage will help by creating a unique image that will hopefully stay with a potential customer after seeing the advertisement. There is no ‘over doing it’ when your budget allows for a variety of signage options, such as roadside signs and sponsorships.
Keep going, be relentless in getting your signs in visible places that newer people frequent, i.e., college campuses which will always have an incoming freshman class. Work on getting into the classifieds and local printing services and getting that custom image into the local publications as well.
Get into the social media outlets, form stores within these applications and find the customer normally inaccessible to your service. It might just be what they had been looking for, or just had the idea and boom, there is the custom image the graphics team designed.
Final thoughts: Importance Of Custom Business Signage
Custom signage and marketing have become synonymous with success, having an image that can remind customers of who you are and what you provide with just a quick glance is priceless. There are professionals that have done this with ease for years, ever wondering where the iconic characters come from. Companies such as AlphaGraphics located in Totowa NJ offer custom business sign design and printing. Contact them today to learn all about the importance of custom business signs and growing your business.
Learn more about AlphaGraphics Totowa by giving them a call!
We hope you now understand the importance of custom business signage and wish you all the best.