Why Vehicle Graphics are Beneficial
If you are wondering why vehicle graphics are beneficial, you are in the right place. We are going to talk about why you should use vehicle graphics for your small or large business. There are many benefits to using vehicle graphics. Keep reading to learn more about vehicle graphics and how they can help you and connect with an excellent commercial printing service for your graphic design and printing needs!
Turning Heads
When using vehicle graphics, you have roughly seven seconds to get their eyes drawn to your vehicle. If you want to make a long-lasting impression on someone, you will have to ensure that your vehicle graphics catch their attention. You want to make sure that you have a focal point that is your critical attention point. This is the area in which you want the person to focus. Ideally, it will be about your services and contact information.
You will find that a tool called VAS will aid in the design of your vehicle graphics. VAS is short for Visual Attention Software. This program will allow you to determine the focal point. The program allows people to know what part of the graphic catches the most attention. It is all about placing your information and graphics strategically.
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Not only can you have your vehicle wrapped in graphics, you can have reflective graphics installed as well. This will help boost your business day and night. It has been proven that reflective graphics produce forty percent more traffic than traditional graphics. It will allow you to keep the message you want to send visible no matter what time of day or night it is. You can put reflective accents or decals on your vehicle wrap.
You will notice that the vehicle is going to stand out. This is going to give impressions that people remember. While that is important, reflective wraps are going to provide you with another safety feature. When you apply reflective graphics to your vehicle, you are going to improve the odds that you are seen at night. Both a safe and effective measure to take for your business.
Know Your Message
The graphic that you make should be telling a story about your business and brand. This is going to determine the identity of your brand as well. Knowing these essential elements before you create a graphic is essential.
You want to ensure that when applying graphics or creating any other graphics for the company, that they are uniform. You want the same graphics going on everything that you have. You want to keep it the same or consistent so that people recognize your brand.
You want to stay true to your brand. You want to ensure that your graphics are uniform throughout. If you are not uniform, people are going to become confused. You may even lose business because people are not sure what you do because your graphics are illegible or do not quite get the point across.
Keep all colors and wraps the same throughout your fleet of drivers. This will create a bigger impact and provide you with more traffic. Knowing how to brand yourself is important.
Scale
When you have many vehicles to wrap, you want to ensure that the message is portrayed throughout all the vehicles. Using vehicle wraps alongside other types of business signage is especially powerful - it's important to note. Having cohesive branding is especially true for vehicles that vary in size. Each wrap will need to be made for that specific vehicle.
It is at this time that you can determine what needs to go and what can stay for smaller vehicles. The goal is go get your brand out there and your contact information. This will bring more traffic into your business.
Remember, what can be printed on a semi-trailer cannot work the same for a van. You need to ensure that the designs are uniform and provide the proper information needed.
Maintenance
You need to ensure that when you do use vehicle graphics, that they are doing their job. If the vehicle is dirty and the graphics are not maintained, you are going to find yourself needing replacements and other items much sooner than you should.
Having proper and maintained graphics is going to portray your brand in a positive light. When vinyl and even non-vinyl wraps will become dirty. Allowing this to happen can cause adverse effects on your business.
Part of maintaining your graphics is ensuring that they are up to date. If the graphics are outdated, people may not notice them. This is going to be especially true for those who rebrand themselves or are just starting out.
Lastly, all graphics will need to be re-done and updated. This happens when your old graphics are outdated or dirty. There is a recommended change time for your wraps and that is generated by the manufacturer.
It is recommended that you wash your vehicles often to keep your logo and brand visible. This will also increase the lifespan of the vehicle graphics if they are kept clean. Washing your vehicle once or twice a week should ensure that everything is kept clean. However, you may need to let washings slide or hold off if it is very cold. Cold can cause the water to freeze, which can in return, cause the logo to become damaged.
Why Vehicle Graphics are Beneficial
Vehicle graphics are the start of your advertising. You want to ensure that your vehicle graphics are visible, clear, and to the point. This will allow your potential customers to remember the brand and maybe use it at some point. The biggest thing that you need to remember is that updating and maintaining your graphics are essential for marketing.
Graphics are there to help a business thrive. Take all this advice to heart when finding a graphics provider. If you want to skip finding someone, make sure you contact AlphaGraphics today! All you need to do is contact us and talk to one of our customer service specialists who will help you with what you need! Remember, just because vehicle graphics are beneficial, does not mean that other services are not needed.