Your complete guide to choosing the best paper types for printing at AlphaGraphics Brentwood.
When planning a print project, one of the most important decisions you will make is selecting the correct paper type. At AlphaGraphics Brentwood, we often get asked: “What’s the best paper to print on for my project?”
Whether you are designing business cards, brochures, invitations, or flyers, the types of paper you print on affect how your final piece looks, feels, and even how long it lasts. In this guide, we will help you understand the most common paper types for printing and how to choose the one that matches your goals.
👉 Bonus tip: Your choice of paper can also affect how colors appear in print. Check out our April blog post to learn why screen colors don’t always match the final print.
Start with Purpose: What Are You Printing?
Before selecting a paper type, consider the purpose of your print.
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Business cards: You will want something durable and premium. Thick, coated, or soft-touch cardstocks are ideal.
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Flyers or brochures: Lighter gloss-coated paper works well to enhance colors and reduce cost.
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Letterhead or forms: Use uncoated paper so it’s easy to write on.
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Postcards and mailers: Choose a sturdy cover stock that holds up during mailing.
👉 The type of paper you print on should match how the final piece will be used—whether it's meant to impress, be mailed, or just inform.
Coated vs. Uncoated Paper Types
What’s the difference?
One of the most common questions we hear: What’s the difference between coated and uncoated paper types?
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Coated paper, whether glossy or matte, features a smooth surface that enhances sharpness and makes colors appear more vibrant.
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Uncoated paper feels more natural, absorbs ink better, and is great for writing or subtle designs.
💡 Use coated stock for brochures, catalogs, and image-heavy prints. Choose uncoated paper for business stationery, forms, or any handwritten materials.
Understanding Paper Weight
Paper weight can be confusing, but it’s a critical factor in selecting the right paper type for printing.
Quick Breakdown:
🔍 Heavier paper types feel more luxurious but may cost more or be harder to fold—choose based on purpose and budget.
Specialty Paper Finishes and Premium Effects
Beyond basic paper types, you can elevate your print with special finishes:
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Gloss or Matte Coating – Adds shine or softness to the surface.
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Soft Touch Laminate – Smooth, velvet-like feel that screams luxury.
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Spot UV or Foil Stamping – Highlights key design elements for impact.
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Embossing/Debossing – Adds texture and visual depth.
These finishes are often used for premium business cards, invitations, or branded collateral that needs to stand out.
How Paper Type Affects Color Accuracy
Did you know the type of paper you print on can actually change how your colors appear?
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Glossy paper reflects light and enhances contrast.
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Matte or uncoated paper absorbs ink, softening colors.
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Bright white paper keeps colors vibrant, while cream or natural tones may mute them.
👉 Want to learn more? Check out our April blog post on why printed colors may differ from your screen.
File Prep Matters, Too
Your choice of paper type is just one part of the equation. The other? Proper file setup.
Make sure your design files are print-ready with correct bleed, resolution, and color profiles. If you need a refresher, read our guide: How to Prepare Files for Printing: A Simple Guide for Perfect Results.
Final Thoughts: Let’s Make Your Print Project Shine
Choosing the right paper type for printing doesn’t have to be overwhelming. At AlphaGraphics Brentwood, we guide you through options, show you samples, and help you pick what works best for your needs—and your budget.
Whether you're printing marketing materials, packaging, or promotional pieces, we'll help you find the types of paper that align with your brand and goals.
📞 Ready to bring your project to life? Contact AlphaGraphics Brentwood today.