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Tips for Keeping Trade Show Attendees Engaged With Print Marketing Materials

Attendee engagement is crucial at a trade show if you want to create buzz and energy about your company's products and/or services. No matter what size or type of trade show you’re attending, print marketing materials can be a great way to keep attendees engaged and informed. It’s important to ensure that your print materials are eye-catching, educational, and organized in order to make sure that your attendees get the most out of them. AlphaGraphics Stemmons Corridor offers the best trade show print marketing materials for your local business, including trade show booth design services, business cards, flyers, and more. Here are some tips for keeping trade show attendees engaged with print materials. Contact us today!

A stack of brochures

Choose Quality Material

When it comes to print marketing materials for your trade show, quality is key. After all, if your print marketing materials look good, they will be more likely to be picked up and kept. Therefore, you'll want your trade show print materials to be able to withstand the wear and tear of a trade show. Additionally, make sure you use materials for your trade show marketing efforts that are easy to read and that won’t fade easily. This means if attendees spill coffee on them, they will still be able to see which booth the materials are from. Contact AlphaGraphics Stemmons Corridor to learn about our trade show booth display services and bundles today.

a person holding a red and white brochure

Utilize Color

Color is one of the most powerful tools for grabbing attention at a trade show. Use bright and bold colors to draw people in and make your trade show print marketing materials stand out. You can either use your brand colors, or choose a bold color to suit your style or occasion. An example of this would be red and pink if your trade show occurs around Valentine's Day or a bright green around St. Patrick's Day. Show your spirit, and attendees will gravitate towards your booth. Learn more from the experts at our custom print shop today!

A woman handing another woman a brochure at a trade show

Keep It Simple

When designing your trade show print materials, keep the messaging simple and to the point. Don’t bombard your attendees with too much information. Focus on the key messages and features you want to highlight and make sure they’re clearly visible. It's better to have only a few words than a paragraph of information that few attendees will bother to read. The team at AlphaGraphics Stemmons Corridor has years of experience in crafting carefully thought out trade show messages. Get started today!

A trade show booth with visuals

Use Visuals

Visuals are a great way to engage your audience. Use visuals such as pictures and diagrams to explain complex concepts or draw attention to important features. Having unique trade booth displays help, and interactive props and displays are real crowd favorites. And, if you can and it's on brand, having animal brand ambassadors are sure to draw in a crowd. From service dogs to just a crowing rooster, you'll attract animal lovers (and who isn't?) everywhere. Let our print marketers help you draw attention to your trade show booth today.


By following these tips, you can create print materials that will help keep trade show attendees engaged and informed. Make sure to keep your materials organized and easy to read, and use visuals and colors to grab attention, as well as other props. With the right materials, you can make sure your trade show experience is a success. Here at AlphaGraphics Stemmons Corridor, we offer the best trade show bundles and booth design services. Learn more today!

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