Back to Blog List

Topics/Previous Posts

How to Effectively Align Your Updated Print Materials with Your Marketing Strategy

As your business evolves and grows, your print marketing materials must evolve as well. Once you've assessed your current collateral and updated it, you need to ensure it aligns with your marketing strategy. Effective alignment ensures the continuity of your brand message and boosts the impact of your print marketing. AlphaGraphics Stemmons Corridor offers the best print marketing materials, such as business cards, banners, posters, and more, for your business's needs. Here are some tips on how to effectively align your updated print materials with your marketing strategy. Contact us today!

branding and logos
Start With Your Brand

When updating your print materials, make sure they are consistent with your business's brand messaging. Your business's brand should have a clearly defined voice and appear visually consistent across all marketing channels. This includes colors, messaging, and other design elements to make your business's brand identity more recognizable. Ask our brand marketers for tips today.

person reading a magazine
Know Your Audience

Your print materials must resonate with your target audience, so make sure you know who they are and understand what they want. This knowledge helps you choose appropriate imagery, colors, messaging, and overall design. By creating print marketing materials, such as banners and posters, that appeal to your audience, you boost the effectiveness of your marketing, increasing engagement and adding to your customer base. Let AlphaGraphics Stemmons Corridor help today.

Connect Print Materials to Marketing Goals

If your print materials are part of a marketing campaign, choosing a design that matches the goal of that marketing campaign is important. For example, if the goal is to sell more products, designing your print materials, such as postcards and flyers, with product images or quotes can be effective. Understanding the purpose of a campaign ensures that your print materials align with the intended messaging and goals of the campaign. Let our expert print marketers help with all your printed materials. Call today.

Choose Complimentary Designs

Your print materials should work together cohesively. Review existing print marketing materials, such as business cards and brochures, to ensure a similar theme or cohesive visual look. Creating consistency will help reinforce your brand and product or service across all mediums. Such cohesiveness makes it easier for your audience to recognize and remember your brand. The experienced print marketers at AlphaGraphics Stemmons Corridor can help. Get in touch today.

Allow Room to Experiment

Marketing strategy and print materials may sometimes allow room to experiment with different design choices. Such experimentation can be fun and engaging while keeping customers interested in your brand. Testing different designs with sampling and A/B testing can help identify what works best and continuously improve how your brand is presented in print. Ask one of our expert marketers how to help your business take advantage of print and digital marketing strategies today.


Updating print materials, such as cards, invitations, booklets, and letterheads, can be a huge job, but it can have a major impact on your business's marketing campaign. By taking the time to design effective and consistent materials, you are creating something that resonates with your target audience and that will drive sales. To ensure the efficiency of your marketing campaign, it's important to connect the updated print materials with your marketing strategy. By doing so, you will align your marketing message across all available channels and continuously strengthen and enhance your brand. This, ultimately, will fuel growth and help you meet your business goals. Don't forget to use all of the tools in your toolbelt to the utmost, including print and digital marketing, in order to reach more people. Call AlphaGraphics Stemmons Corridor today!

 Contact Us Today!

Back to Blog List