Whether you're running a small, local business or managing a large corporation, outdoor signs are a crucial element of marketing strategy. They help potential customers find you and differentiate your business from the competition.
But when it comes to investing in outdoor signs in Humble, one crucial factor that often gets overlooked is the size of the sign. Size matters, and choosing the right outdoor signage size can significantly impact their effectiveness. So, in this guide, we'll discuss the importance of size and provide some tips for choosing the right size for your high-quality outdoor signs in Humble.
Why Size Matters
Your outdoor sign's size is crucial in its visibility and impact. A small sign may not catch the attention of passersby, while an oversized sign may be overwhelming or difficult to read. Additionally, the size of your sign can also affect its cost, as larger signs typically require more materials and labor.
Tips for Choosing the Right Size
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Consider Your Location
The location of your outdoor sign will significantly influence the size you choose. If it's located on a busy street with high-speed traffic, you'll want to ensure it's large enough to be seen from a distance. Alternatively, a smaller size may suffice if your sign is placed in a more intimate setting, such as outside a small boutique shop.
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Think About the Purpose
What do you want your outdoor sign to achieve? Is it for branding and visibility, or must it convey specific information? This will help determine the right size for your sign. For example, a large billboard along a highway should be big enough to quickly catch the attention of drivers, while a smaller storefront sign can focus more on displaying your logo and business name.
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Keep It Simple
A simple design with easy-to-read text and graphics will have a bigger impact than a cluttered and complicated one. This also applies to size – too much information on a small sign can make it difficult to read and understand.
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Consider the Viewing Distance
The viewing distance is the distance between your sign and its intended audience. This distance will vary depending on your location and the type of sign you're using. For example, a billboard along a highway will have a much larger viewing distance than a sign outside of a storefront. The further away your sign needs to be seen, the larger it should be.
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Don't Forget About Regulations
Before finalizing the size of your outdoor sign, check with local regulations and zoning laws. These may dictate a maximum size for signs in certain areas or have specific requirements for different types of signs. Following these regulations is essential to avoid fines or legal issues.
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Test Different Sizes
If you're unsure about the appropriate size for your outdoor sign, consider testing out different sizes before making a final decision. This could involve creating mock-ups or using a similar but smaller sign for a short period. By testing different sizes, you can see which one has the most impact and catches the attention of your target audience.
Work with Professionals to Print Outdoor Signs in Humble
AlphaGraphics Humble is your local print and marketing partner for high-quality outdoor signs. We understand the importance of size and design in creating impactful outdoor signage, and our team can help you choose the perfect size and design for your specific needs.
Whether you're looking for a small sign to place outside your store or a large billboard along the highway, we have the capabilities and expertise to produce eye-catching and effective outdoor signs. Contact us today.