FEATURED ARTICLES

Think Big – Signs, Banners and Posters

If you are thinking of making an impression you need to think “Big” – big signs, banners and posters that is. Studies continually show that in-store and out-of-store signs, banners and posters make a big impact on your customer’s buying process. A recent study on the effects of in-store posters shows that: 76% of consumers have entered a store simply because of an interesting sign 6 ... Read More >
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Eight AlphaGraphics Centers Celebrate 25th-Year Milestone

Eight AlphaGraphics Centers Celebrate 25-Year Milestone AlphaGraphics is pleased to announce that eight AlphaGraphics franchise centers are celebrating their 25th anniversary this year. In addition to the eight, another 22 franchisees have been in business with AlphaGraphics for more than 20 years. Larry Winzeler, Provo and Lehi, Utah Frank and Barbara Kohout, Wheaton, Illinois David Orpi ... Read More >
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Every Door Direct Mail – Reaching Neighborhood Customers

A new pizzeria in Chicago had over 400 people show up to its grand opening event – a continuous line out the door from open to close! Even more amazing, the pizzeria only used direct mail, sending out 10,000 attractive flyer advertisements that gave the event information and highlighted a Kindle giveaway. How did the pizzeria achieve such amazing results in such a competitive market and on a ve ... Read More >
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Email Marketing – A Conversation Not An Ad

Create a Conversation Not an Advertisement Email is one of the most influential channels of digital communication and can significantly set your business apart from the competition. A recent email marketing report stated that: 77% of consumers preferred to receive permission-based promotions via email 63% of business respondents cited email as the channel offering the best ROI 68% of smal ... Read More >
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Multi- & Cross-channel Marketing: A Love Story

“Jill, will you marry me?”  That’s what the billboard said.  I couldn't believe it.  My roommate had pulled it off.  Of course, he was only able to negotiate the rep down to a one-month lease, rather than the standard three-month.  So the actual proposal happened a couple weeks ago.  Since then, someone had the (genius) idea to spray-paint the reply “No, leave me alone!!” in big, ... Read More >
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Hiring Process: Not About Who, but About Why?

Although the Selection and Hiring Process may seem time and step-intensive, hiring the right person for the right job is one of the most important responsibilities a company has – one that has far reaching and long lasting effects.  Investing the time at the front-end of the process and carefully and thoughtfully deciding what functions the person must perform and the skills necessary to succes ... Read More >
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