Alphagraphics blog

Simple Marketing Automation Will Save You Time in 2017

Automation is the way of the future and in the coming years, it could determine the success or failure of many businesses. Those that adapt and streamline their automation will be able to save money, conserve resources and innovate on a better scale than those that don’t. It’s important to start thinking now about how you can start automating different facets of your business.

Perhaps the easiest place to start investigating automation is through marketing. There exists a number of relatively simple tools for marketing automation that allow business owners to get a feel for the process and to instantly improve their day-to-day capabilities. Let’s take a look at a few automation tips and tricks across different marketing mediums!

Email automation

Chances are, your business sends emails regularly—be it a newsletter, sales email, receipt of purchase or something else. If you’re still manually sending emails, this is the first place you should think about automating.

Email platforms like MailChimp, Constant Contact and others come equipped with automation scripts built in, allowing you to cut down on the effort you put into sending an email. For example, it’s possible to create a month’s worth of emails ahead of time, schedule them all and automate their dissemination throughout the month.

For a more advanced automation example, consider the possibility of using variable data in emails. You can set up triggers that automatically take a customer’s name from a form submission, insert it into an email and then send that email—all without you ever having to touch it!

Social media automation

Businesses that can succeed on social media are businesses with brands that flourish. If you’re putting in a ton of time on social media but seeing very little in the way of returns, it’s a sign that automation might be in order.

Use platforms like HootSuite or TweetDeck to schedule social posts throughout the month, so you’re not spending countless hours per day investigating newsfeeds. Through these platforms, it’s also possible to investigate what time of day your posts are best sent and what type of response or reaction they’re getting.

To take things up a notch, consider using a program like IFTTT (If This, Then That) in conjunction with your social posts. This program allows you to create “recipes” for your social channels—for example, “if someone posts a picture to your Facebook wall, download that picture automatically.”

Print marketing automation

If you use business cards, flyers or letterhead, the opportunity for print marketing automation is within your grasp! Consider working with AlphaGraphics to open your own agOnline web-to-print portal. A print portal will allow you to automate the order and re-order of these essential products, among other printed collateral. It’s a quick, efficient, effortless way to keep your tasks in line, while maintaining a hands-off approach.

Seek out automation!

The above are just a few examples of how you can automate in 2017 with relative ease. Make no mistake—this is just the tip of the automation iceberg! Once you become comfortable with basic automation, start looking for other ways to streamline your various marketing prospects. Then, start investigating automation in other aspects of your business.

The secret to automation is experimentation and you’ll never know if something works unless you try it!


How to Optimize Your Large-Format Printing

Large-format signage is a cornerstone of any business’ marketing plan. From the window signs that announce your next sale, to the trade show banners displaying your company branding, going big with your print materials means getting noticed when it matters most.

But just because you make a message bigger doesn’t mean you’re making it more effective. In fact, large-format signage comes with its own special set of rules and guidelines to ensure its effectiveness. Take a look at a few essential aspects to remember when you’re designing bigger print pieces and why they’re so important:

Remember resolution

If you’re using photos, text or anything else outside of a vector graphic to design a large-print piece of collateral, be mindful of the resolution you’re using. Many people make the mistake of designing a large-print document that’s not quite true-to-size and when the time comes to print, they’re left with blurriness or distortion that sullies the entire piece of signage.

The solution to preventing resolution issues is to design with the appropriate dimensions and resolution, right from the outset. Remember that programs like Photoshop allow you to scale your document to your needs—take the time to adjust the height, width and resolution to be conducive to your print needs.

Use vector images and text

Vectoring all of the images and text on your large-format design is imperative to a crisp, clean finished piece of collateral. Vectoring—as done by programs like Adobe Illustrator—allows the program to render shapes at any size or resolution properly, via the use of geometric equations. Simply put, if your dimensions need to be changed or altered for print, you can rely on vectored graphics to automatically adjust, without compromising resolution.

De-clutter and focus

More space doesn’t mean more room for eccentricities on your large-format items. The more items you try to cram onto a poster or banner, the harder it’s going to be to discern the message of that banner. Keep it simple and focused, and leverage your extra space to reinforce the core message.

On this same token, make sure you’re accounting for all of the essential components of a good design, including branding elements, a clear call to action, and inspiring content.

Understanding depth

Large-format printing has a unique feature that must be considered for success: depth. People seeing your message from far away might not have the same experience as someone looking at it up close, which means they could be getting a different visual message. Make sure you consider the design of your larger signage at varying distances. For example, have a mockup printed and stand 3 feet away from it, then 10 feet, then 20 feet—at each distance, pay attention to what features of the signage stand out and which ones are lost with depth.

Print large, print loud!

Large-format print can be a critical and highly effective part of your business’ marketing efforts… when it’s designed properly. Remember to take into account the above tips that are unique to larger designs. Or, to make sure your large-format signage is perfect the first time around, get in touch with your local AlphaGraphics large-print experts today!

January 05 / 2017
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3 Marketing Appeals for Non-Profits and How to Leverage Them

Marketing is a simple concept with a complex equation for success. No salesman has ever pitched a product that didn’t need selling, which means more often than not you’re going to have to make an appeal to customers that entices them to act. For product- and service-based businesses alike, this means leveraging your product/service and touting the benefits. When people see what they’re getting in return for their action, they’re more likely to jump.

The non-profit conundrum

But what about for non-profits? Non-profit businesses find themselves in a tight situation when it comes to marketing. They rely on altruism to succeed, which means having a marketing approach that appeals to selflessness, rather than benefit. You’re not selling benefits—you’re selling a good feeling.

Despite even the most positive outlook in the world, marketing for non-profits tends to be an uphill battle, which means you’ll need a coordinated approach to appealing on your side. Choosing the right type of appeal can make all the difference when it comes to garnering a donation and convincing someone that their altruism is worth more than their donation.

Finding the right appeal

An appeal to altruism depends largely on your audience. If people truly believe in your cause and the change you’re affecting, they’ll be more likely to support you. But, before they invest their time or money, they’ll need to be prompted. Take a look at 3 appeals that have the potential to prove effective for non-profit marketing, when leveraged appropriately:

1. Appeal to outrage: People stand up for what they believe in and if what they believe in comes under attack, they’ll choose to fight back in any way that they can. If your non-profit works to preserve or protect and is fighting against forces that aim to abolish or absolve, appealing to outrage is a common marketing tactic that has proven results.

Example: “Protect our marshland from corporate development and keep the habitat of the great blue heron safe!”

2. Appeal to sympathy: There is always someone less fortunate than yourself. Many non-profit organizations dedicate themselves to helping the impoverished and rely on donations to continue this work. Appealing to those who have disposable income means tugging at the heartstrings and showing them the direct effect that their generosity can have. Especially during the holiday season, a genuine appeal to sympathy can have a profound effect.

Example: “Please donate a dollar to help us buy 100 local children a winter jacket, to keep them safe this season.”

3. Appealing locally: Pride in their community is a core value for many people and often, they’ll exhibit altruism to raise the quality of life for their local man. When they know that their donation goes directly to a local issue, they’ll be able to see the change they’re affecting in real-time. A local appeal can have tremendously strong results that apply to numerous causes.

Example: “Buy a coffee from XYZ Coffee Shop and we’ll donate a portion of the proceeds to the local women’s shelter.”

When you strike the right chord, it’s easy to play a tune of altruism—however finding the right way to appeal means taking a step back and looking at your audience. Learn about what’s important to your audience and align yourself with these values, and you’ll quickly find that they’re more willing to support your efforts.

December 21 / 2016
Author admin
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On-Page and Off-Page SEO: Separating Two Sides of the Same Coin

Many small businesses are already familiar with the beast of burden that is SEO. You’ve been told time and again by marketing gurus and other professionals that SEO is critical to business success in the Internet Age. Telling you again doesn’t make it any less true, however breaking it down and simplifying it might make it a little more understandable for the common business owner!

On a macro level, the overall concept of SEO can be split into two distinct, yet equally critical focuses: on-page and off-page SEO. Understanding both sides of this same coin offers great insight into some of the core tenants of SEO and how they all come together to boost your business’ success.

On-page SEO

Think of on-page SEO like looking at the outside world through the windows of your home—you’re inside, and everything else is outside. Everything involved with on-page SEO is done right at home: on your website. Some examples include:

  • Optimizing your website’s text to contain relevant keywords that people might be searching for in search engines.
  • Having markups in your website’s code that tells search engine bots how to behave when they’re on your website.
  • Managing meta-data so that external websites pulling information are met with properly formatted, accurate datasets.

On-page SEO is all about building your website and all of the information on it to make it as easy as possible for people to use it and for search engines to find the answers they’re looking for.

Having good on-page SEO means creating a beacon on the World Wide Web that sends a signal to search engines that your website is open and ready for business, and that you’re intent on helping your customers find what they need, be it information, products or access to a guru.

Off-page SEO

Everything not done on your website, yet still done for your website, is considered off-page SEO. It’s like landscaping your property: you might not be doing any work to your house, but you’re still working to increase its value! Some examples of off-page SEO include:

  • Sending out a press release about your business, with links back to your website.
  • Guest blogging on an industry website, to share your brand’s expertise.
  • Re-selling products on Amazon or hosting videos on YouTube.

Off-page SEO is all about helping your website rank higher and become an authority for its core focus. The more places online that are saying your name, giving you credit, linking back to you, etc., the more clout you’ll develop and the bigger your reputation will become.

With great off-page SEO, you’ll be weaving a web across the Internet that helps create paths back to you. Whether you’re building sales funnels or establishing a repository for information, off-page SEO is a critical focus that broadens your reach online.

Putting the two together

On-page and off-page SEO, as mentioned above, are two sides of the same coin: you can’t have one without the other. Building focus for both on-page and off-page also means building leverage for your brand in two different ways that have crossover appeal. For example, your on-page SEO efforts to boost conversions may actually draw in new customers, while your off-page efforts in building a brand name might actually help bring focus to a specific product you offer.

When you put the two together, you’re putting together the pieces of the puzzle to digital success. Making your website easier to find and easier to use means building a presence on the Internet that’s sustainable and defining.

Even if you don’t quite understand the nuances of SEO, it’s important to understand the concepts. Talk to an AlphaGraphics professional today if you need SEO help—both on-page and off-page—and learn more about what steps you could be taking towards success online.


5 Ways Good Customer Service is a Game-Changer for Your Brand

It’s something that’s been drilled into your head since your very first job: “always treat the customer with the utmost respect.” Offering quality customer service is a core tenant of most business’, and for good reason. The difference between good customer service and poor customer service can mean the difference between a sale and a lost conversion. And, more importantly, it can make or break your brand’s reputation.

Just how important is the idea of good customer service? Let’s take a look at 5 game-changing scenarios where customer service plays an integral role in how your brand succeeds or fails:

1. Reputation:  Customer service is so important in terms of brand reputation that there are entire digital platforms dedicated to it! From Yelp reviews to Google recommendations, there’s no shortage of metric for evaluating customer service. Not coincidentally, this is also where new and prospective followers of your brand are going to look first. If your customer service is praised, it’s a good chance you’ll gain a positive reputation.

2. Trustworthiness:  People trust those who are nice to them. If you foster a quality relationship with your customers by providing exceptional service, they’ll trust you in other ways—including for recommendations or advice. This opens the door for healthy sales, repeat customers, meaningful interactions and sustainable business. No one is going to do business with someone they can’t trust!

3. Value:  Showcasing a high level of customer service means building the value of your brand and any products it offers. If your products are priced higher than a competitor, for example, you need to instill value in your offerings to help people equate your higher price to a great value to them. Superior customer service is a premier way to do this. If your competitors are cheaper but don’t follow your lead for customer service, their product is going to be diminished by comparison.

4. Brand advocacy:  Have you ever heard the phrase, “…and they’ll tell two more?” It’s in reference to having a positive experience with something. It holds true for great customer service, as well. If your customers receive superior treatment when interacting with your brand, they’ll tell people. When those people have that same experience, they’ll tell people. The domino effect keeps on toppling and, as each person tells two people, your brand advocates grow exponentially.

5. Employee accountability:  Encouraging your staff to offer “above and beyond” customer service creates a level of accountability within your business and helps each team member thrive. If an employee goes the extra mile, recognize their efforts and help them own that interaction. If someone is slacking or not putting in the effort, work with them one on one to help them feel more invested in their interactions. Building a culture of superior customer service means having a team that enjoys doing what they do.

Exceptional customer service shows itself in many ways. It could be taking a few extra minutes to help a customer resolve their unique problem. It might mean greeting a regular client with a smile and a friendly conversation. Or, it could mean rising to the occasion to provide a solution that earns the business of an upset customer. Whatever form it takes, however, great customer service equates to all of the above benefits and beyond.


Variable Data Printing Can Improve Ask Letter Effectiveness

Fall is the gateway to winter and, by extension, the heralding force before the holiday season. If you’re part of a charitable organization, you know all too well the potential that the season of giving has when it comes to collecting donations. It’s no coincidence that fall is the prime time of year when many not-for-profit causes send out ask letters and donation solicitations!

Asking for money is never easy and, in fact, for charitable organizations who solicit donations, it’s often an uphill battle to collect for your cause. Too many attempts can be off-putting, too few attempts can leave people forgetting about your efforts, and an improperly-worded ask letter can leave people soured on giving.

To be truly effective in bringing in donations, you need to find a silver bullet: a single letter that inspires people to donate and feel good about doing so.

A personal touch

Variable data is the first step towards creating a donation solicitation that’s truly effective. Nothing will send your letter to the circular file faster than a generic tone or a “fill in the blank” quality that makes the recipient feel like you’re just after their money. Personalizing core elements of your ask letter can immediately set the tone of your plea for donations:

  • Variable printing the name of each recipient lets them know that you recognize them. “Dear sir/ma’am” or “to whom it may concern” will never be as attention-grabbing or meaningful as “Dear Mr. Smith” or “Hi, John.”
  • Use past information to generate a unique ask. Something simple such as “last year you donated $50 to our cause” or “will you match last year’s pledge of $100 this year” will let them know you remember and appreciate their past generosity.
  • Pair accomplishments with a recipient’s donation for maximum effectiveness. “We enjoyed seeing you at the Jones Park BBQ in July” or “your contribution made the South Shore Movie Night a huge success” are ways to connect further with potential pledges.

The more information you have, the more you can make it work to the fullest by incorporating it into your ask letter. Variable data printing makes it possible to customize a basic ask letter in such a way that by the time you send it out, each copy has its own personalized touch that makes it unique to the recipient.

Unique identifiers

It’s important to use variable data to bring your ask letter full circle. This means not only customizing a letter for each recipient, but also creating a way to reap more information and see your return on each mailing. For example:

  • Use variable data printing to print unique donation QR codes on letters. When recipients scan codes to donate, you’ll be able to track who’s donating, how much they’re pledging, how many days after the mailing they donate and more.
  • Print return envelopes for check donations that already have the recipient’s address, your address and prepaid postage on them. In doing so, you’ve removed all barriers from the donation, while also ensuring you can track who’s sending a donation back, how much, which addresses are incorrect/not up to date, etc.

Variable data printing has immense potential to raise the bar for your organization’s next ask letter or donation solicitation. Instead of sending out a basic, uniform letter and hoping for the best, consult with AlphaGraphics today to turn each letter into a unique and meaningful appeal.

November 01 / 2016

5 Ways Search Engine Marketing (SEM) Will Benefit Your Small Business

Let’s face it: small business marketing is done chiefly online these days. The Internet is its own ecosystem and learning to properly project your business’ brand within that ecosystem can lead to some amazing results—results that your newspaper ad or billboard could never even dream of achieving.

As a small business owner you’ve probably heard a lot about Search Engine Optimization (SEO), but maybe not as much about Search Engine Marketing (SEM). And while they’re both important to master for your business to thrive online, SEM can be particularly beneficial to budding businesses when used appropriately.

Let’s take a look at 5 ways SEM can positively boost your business’ abilities and why it makes sense to spend some time learning the ins and outs of marketing through Google directly with Pay-Per-Click (PPC) ads and other forms of direct advertisement.

1. Conversion tracking: Virtually everything having to do with SEM is measureable. Want to know how many people clicked on your ad? What time of day they clicked? Which of two ads was more popular? Thanks to quantifiable data, all of these questions and more can be answered. Not only does this give you insight into what works, it also allows you to change what doesn’t. And, at the end of the day, you can match up your investment to your sales conversions to see just how effective your SEM campaigns are.

2. Targeted advertising: Gone are the days of marketing to anyone who will give your ad a second glance! Thanks to SEM, targeting a specific audience is more viable than ever before. Get as granular as you need for a specific campaign or focus on a niche based on your message. The depth of control you have over an SEM campaign is astounding, which means you have the power to shape your marketing like never before. Target keywords, age, geographic location, gender, hobbies/interests and more to see if your message is reaching the right people.

3. Controlled advertising: Thanks to SEM, you’re the master of your own ad campaign. You can choose when your ad runs, what your budget is, which devices will see your ad, where your ad will run and more. This is extremely important for small businesses who need to make smart moves on a limited budget! Being able to tailor your campaign around your needs means control like never before over how your advertisement dollars are working for you.

4. Ongoing exposure: Even after your latest SEM campaign has run its course, you might still be reaping the benefits of your digital exposure. Thanks to cookies and sophisticated tracking technology, you can advertise to great effect on other platforms such as social media, with significant overlap! Users will keep seeing your ads wherever they go online, which helps boost exposure and keep the ball rolling on your marketing, even after you’ve pulled your PPC ad. Moreover, if no one clicks on your ads, you don’t pay, which means free advertising!

5. Instant exposure: Trying to shout your name out online is like shouting into the void—with so many other companies trying to do the same, you’re not likely to be heard unless you have a plan. SEM puts you front and center with your customers, to give you an opportunity to speak to them, without shouting at them. Most PPC ads are front-page on Google and targeted ads occupy prime real estate on other websites. Positioning your brand front and center means getting the best chance to appeal.

As you plan your next online marketing campaign, look for SEM opportunities to maximize its effectiveness. When utilized appropriately, SEM could just be your small business’ secret weapon. Consult with an AlphaGraphics marketing professional today to learn how you can master search engine marketing!


Is a Social Media Presence Worth It for Your Business?

These days, social media is everywhere. It’s not just Facebook and Twitter, either—it’s Snapchat and LinkedIn and Instagram and many more! Look around on the Internet and virtually everyone says your business needs a social media presence to stay relevant.

Certainly many companies have used social media to engage customers successfully. But does that mean you should do it too? Here are some pros and cons for small businesses who might be thinking about expanding their social media presence:

Shows corporate responsibility

Social media is an ideal way to show your customers that you care about the community. Any time your employees are involved in volunteering or otherwise engaging the community, you can share that with current and potential customers.

Optimizing localization of social media is key to having an impact. You can create content that is intimately linked to your locale to show that you’re more than just a business.

Develop a stronger brand image

By being present in customers’ everyday lives, you have an opportunity to show them what makes your company stand apart from the competition. Emphasize the unique products and solutions you offer and leverage these intricacies to build your brand.

Through social media, your store can become known for offering professional services and products of the highest caliber—not just because you say so, but because current and former customers say so publically as well.

Engage in two-way communication

Never before has it been easier to talk directly to customers and potential customers. Responding to individual customer concerns on social media demonstrates that you’re doing your best to put the customer first.

Remember that customers have no problem with complaining on social media. Having a public forum for complaints is bad enough, but handling a customer complaint poorly could damage your reputation. Ensure that you handle every criticism—no matter how ridiculous—with respect.

Integrate into today’s communication

Customers, especially millennials, expect your company to have a social media presence. It’s how customers learn your story. For better or worse, social media is the way people interact with the world now. Those who don’t embrace it risk being left behind, however those who embrace it poorly could actively be doing damage to their business’ reputation.

Requires clear goals and metrics

One of the biggest problems with marketing through social media is that it’s time-consuming. You need to find out how best to reach your customers and keep close track of how engagement efforts are proceeding.

Without clear objectives for what you want social media to do—such as an increase in sales in certain sectors or engaging customers of a specific demographic—you risk wasting your precious time.

Before you start building a social media presence, ask yourself if it’s something you should be doing or if it’s a task best left for someone else. Consider the power that comes with a good social media presence and the damage that can come from a poorly maintained one. And, above all, make sure you’re thinking critically about everything you do when it comes to social media, since this is the most transparent vehicle for your company to build a brand with.

The bottom line is that if you’re going to embrace social media, you need a comprehensive strategy. You should look to enhance the brand while meeting specific goals for your own shop. Ultimately, each small business will have to decide if social media is right for them.

September 28 / 2016

Streamline Corporate Training Materials with AG Online

At AlphaGraphics, we’re always looking to make our printing and marketing services more convenient for our customers. We know that a business leader’s most valuable resource is time—and that’s why we’ve introduced AGOnline: our automated, cloud-based ordering system.

First and foremost, AGOnline is a quick and convenient way to order the materials you need to run your business in a day-to-day capacity, But, did you know that it’s also an ideal way to simplify training for every employee coming on board? That’s right: we can help you get the training materials you need to facilitate a streamlined onboarding process.

How the AGOnline process works for your business

The AGOnline process is as streamlined as it gets. With just a set of login credentials and a specially designed digital storefront, you’ll have access to a full catalog of materials for order and re-order. Here’s how it works:

  • You submit your order or online list of materials;
  • We receive the order in real time and process it;
  • The customized materials are delivered directly to you!

This is ideal for companies with universal training documents that need to frequently be reordered. AGOnline makes this incredibly simple with one-click, on-demand ordering.

Let’s take the example of a legal services firm. They’re going to need a bevy of materials for training, such as courtroom displays, contracts, briefs and filing documents. They can quickly and efficiently order these documents whenever they need them. Their unique catalog is always available to them, making ordering new materials a breeze.

Time is essential to these professionals. They want to get their materials as quickly as possible so that they can start real-world training with new hires. AGOnline is the best solution for them.

Creating materials to fit the needs of your business

AG Online is equally valuable for businesses with unique needs. We offer variable data printing capabilities, which allows you to print personalized training materials for a specific employee. As soon as an employee begins working with your company, you’ll have professionally branded materials in their hands that will give new hires an immediate sense of belonging with the company.

We allow for a wide range of materials to be catalogued and ordered based on your specific requirements. AGOnline stores everything you’ve ordered in the past in a secure environment—all you have to do is select the quantity you want and make any changes you deem necessary. The order is either sent to your address or stored in a warehouse depending on your preference.

No matter what types of training materials you need or what variable data documents you might require, know that they’re always available at a low price and can be sent directly to you. AGOnline was designed with the busy professional in mind. We wanted to create a hassle-free way to send high-quality, customizable materials to all of our customers.

Check out how AGOnline can help your business streamline training today! Your local AlphaGraphics will be glad to help you set up your portal, stock it with the necessities and introduce you to the world of cloud-based ordering, so you can focus your attention on more important things: like training your new hires!

September 15 / 2016
Author admin
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The Importance of a Local Small Business Website

As a small business owner, you’ve got a lot of responsibilities on your plate. You have to run a business from all angles and make sure everything operates smoothly and efficiently to ensure the success of your investment. Every detail is important—especially those minor ones that are critical to your long-term success.

Your small business website is one of these small, yet critical factors and unfortunately, is one that’s frequently overlooked by smaller establishments. Many owners often tell themselves that other tasks are more important than being a webmaster, or that having a website is unnecessary because they’re a local business with local customers. And while these excuses might make you feel better about not having a website for your business, they’re simply covering the fact that you need one.

Visibility and presence

When you want to find a local coffee shop or a place to grab a bite to eat nearby, how do you do it? If you’re like most people, it’ll take mere seconds to punch your request into your smartphone to get the answers you’re looking for. Not surprisingly, these answers are brought to you by Google and the Internet, where having a web presence is paramount.

Visibility and presence are far and away the most important reasons to have a website for your small business. Showing up in local search results, having your data raked and delivered to customers searching for applicable establishments, and having a digital presence for information for your local customers means being seen in the digital age.

  • Search engine optimization (SEO) can catapult your visibility even further into the spotlight. Optimizing your website for location and keywords means showing up first when customers are searching for businesses like yours.

Better customer service

Along with having great visibility online, your website is going to function as your automated customer service solution in a digital capacity. It’ll provide answers to customer questions, give people critical information about your establishment and will help them better understand what you have to offer them.

A website is also a touchpoint for communication. If your customers have questions or concerns, they’re going to visit your website to voice them directly to you. Or, if you have communications that every customer needs to see, a website is the best way to get the word out for all to see. Communication is key in good business, which means a website is your best answer to the question of how to foster it.

  • Having business hours, contact information, address and location data, and more will all serve to make you and your business more accessible to searchers on the web.

Marketing and sales

Alongside being a customer service tool, your website can also function as a marketing and sales tool. Use it to introduce promotions, generate leads or drive traffic—a website is a platform for all stages of marketing and sales, making it a core component in your business’ overall marketability.

Your website can also be a medium for sales as well. Something as simple as offering digital gift cards for sale or selling advertisement space for other local business on your site can generate new revenue streams that add to your business’ success—even capturing leads that aren’t local to you!

  • Using signup forms for email or running promotions through your website can be a great way to build an email list, which means better marketing access for your future promotions, digital or otherwise.

Your digital face

Today, the digital world is just as real as the physical one, which means your business needs to exist in both spaces to stay relevant and successful. Your brick and mortar shop is enough to drive foot traffic, but it’ll need a website to ensure the digital doors to your business stay open and thriving.

If you don’t have a small business website already, it’s time to make it a priority. And, even if you do have a website, it might be worth reevaluating to ensure it’s giving you all of the critical benefits it should be. Consult with an AlphaGraphics digital marketing and web specialist today to learn how to best maximize your business’ website.

August 30 / 2016