Alphagraphics blog

Keeping Your Website Relevant: What Can You Do?

Did you know that best practices for branding and business development dictate you update your website every three years, at a minimum? This is news to many companies—especially small businesses! The theory of “set it and forget it” seems to be common among those people who might not be particularly web-savvy, and as a result it’s not uncommon for many small business websites to fall out of favor over time.

What happens to your website if you don’t update it?

Think of your website like a house. Over the years you’re going to have to throw on a fresh coat of paint every now and then; you’ll need to remodel the bathroom to accommodate your changing needs; you’ll have to fix roofing issues as they develop, etc. If you fail to keep up with the needs of your home over the years, it’s going to fall into disrepair.

Your website functions on these same principles. You’ll need to update the content every so often; design elements will need to be fixed to accommodate new trends; you’ll have to manage the structure and navigation of the site, etc. If your website remains stagnant, it’s also bound to fall into disrepair! And, in today’s digital age, a poorly formatted website is one that’s not going to see very much traffic.

Search engine relevancy

There’s more damage than meets the eye when it comes to a poorly updated website, however. Not only can the visual integrity fall out of favor with visitors, your ranking in a search engine might tumble down as well! Search results algorithms for Google, Yahoo! and Bing all take website relevancy into account when it comes to ranking results, meaning forgotten sites will plummet while frequently updated sites rise.

It’s also important to note that search engine algorithms change frequently—sometimes as often as 5-6 times a year! Best practices for building a website a year ago might easily be replaced by new standards this year, making it critical to stay on top of your website month over month.

What should you be doing?

It’s understandable to have difficulty keeping your website up to date if you’re not web-savvy or don’t have the budget to hire a full time webmaster. It’s important to overcome these limitations, however, to ensure you’re not letting your business’ digital presence become lackluster.

The first and best way to make sure you’re remaining current is to form a partnership with an experienced web design/development company. It’s advisable to steer clear of freelancers and “friends of friends” who might not have the experience or reliability of an established company. If possible, figure out a monthly rate or pay as you go schedule that’s conducive to your business’ budget.

If you’re someone who has enough experience to get the job done yourself, take a look at a few best practices when it comes to keeping your website relevant:

  • Blogs are perhaps the simplest way to keep content on your website fresh. A simple 500-word blog post will be recognized by search engines as an effort to produce quality, recurring content, keeping your site well-ranked in search engine results.
  • Update your services or offerings as they change in real life. This is a good habit to get into anyway, to prevent confusion for customers. For example, if you now offer Service B in addition to Service A, make sure your website now offers information about your capabilities for Service B.
  • Assess the design and responsiveness of your website biannually to make sure it’s compliant with existing best practices on the web. Also, be sure to check all links and forms to make sure they’re still working appropriately.

The key to a good web presence that’s accurate and to-date is routine maintenance. Taking the time to set things straight every so often will help you avoid the massive amount of work that’s required every three years to redesign your site and get it back into good standing with search engines and your customers.

If you’re concerned about your small business’ website, get in touch with your local AlphaGraphics today! We can help you figure out where you are, where you want to be and what it takes to get your website there.

July 30 / 2016
Author admin
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Recapping DRUPA 2016: The Largest Printing Equipment Exhibition in the World

This past June, the DRUPA print media fair was held in Dusseldorf, Germany, as is tradition every four years. This massive exposition of print technology, products, trends and companies is known worldwide as the premier destination to get the scoop on print media and cross platform marketing for the upcoming future.

As has been the case in years past, the expo produced some amazing prospects for the future of printing, advertising and technology! Read on to learn more about a few of the top highlights from the event that drew more than 1,800 exhibitors from 54 countries.

Paradigm printing

If anyone ever thought the age of physical media was dead due to digital technologies, their minds would have most certainly been changed by the astounding display of print capabilities heralded by the future of print technology. Some amazing highlights in this realm include:

  • Advances in UV LED ink are going to be a game-changer for pharma companies and food packing companies. Because these inks can be cured via LEDs, there’s no heating element required to set them, thus staying well within the packaging and printing guidelines of these rigorously monitored industries.
  • Affordable raised ink is now becoming a standard option for at-home, desktop printers! What this means for consumers is the ability to print not only textured documents, but also braille!
  • Flexo printing is getting a second look by innovators! This once quickly-dismissed printing platform is being innovated and improved upon to stay relevant within the industry. Look for enhancements via fixed color palette printing and new substrate materials to improve the efficiency and effectiveness of this process.

3D and Functional printing

The widespread accessibility of 3D printing and other forms of functional printing stirred up a tremendous amount of excitement at DRUPA this year. Some of the biggest things to draw a crowd include:

  • Conductive inks are a major focus of functional printing, thanks much in part to their continued use in RFID printing. Innovations continue to push the boundaries of conductive ink use—especially when used in conjunction with 3D printing!
  • Organic printing is already a hot topic in the medical field, but it’s also starting to gain traction in other industries as well! When paired with marketing concepts, organic printing could become a staple in temporary outdoor advertising.
  • Printed electronics was a show-stopping concept that this year’s DRUPA conference! Circuit carriers and circuit boards are the subject of printed electronics currently, with much speculation as to how they’ll shape the future of the electronics industry when perfected!

Packing advances

Packaging technologies and opportunities have always been a core focus at DRUPA and this year, the excitement was turned up another notch. Presentations regarding touchpoint packaging and intelligent print packaging designs stole the show, opening the door for technologies that will soon come to revolutionize workflows in industries such as shipping, warehousing and distribution. Highlight’s from this year’s conference include:

  • Printed packaging security is something that can benefit nearly any industry, with positive ramifications that improve logistics, cut costs and streamline workflows. More than just RFID alert emitters and clear-print security, things like temperature-activated ink and inherently secure printed packaging designs will touch industries far and wide.
  • Holographic and tinted printing techniques could be used for a wide variety of print packaging applications, from security to advertising and beyond.
  • Serialization was a big topic this year, with much emphasis being placed on late-stage customization and how serialization via print processes can help to provide cradle-to-grave tracking for customers and designers alike.

DRUPA’s 11-day event timeline was loaded with amazing concepts, products and technologies from dawn until dusk each day. Authorities on printing from around the world exhibited and attended to make this year’s event yet another resounding success. And, as has been the trend in the past, many of the concepts being pitched and explained at DRUPA are sure to find their way into modern printing standards—most likely before the next conference in four years!

July 12 / 2016
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The Value of Web-to-Print Online Ordering

Printing is an inherently physical business—meaning there will always need to be a press and some sort of tangible material to get the job done. But there are some aspects of printing that have definitely reaped the benefit of digital technologies, including the way many print providers are communicating with customers.

We’re talking, of course, about web-to-print portals and the revolutionary way by which they’ve served to streamline nearly every facet of the printing process!

Ordering, proofing and prepping, made easy

Digital technology in the form of a web-to-print portal has effectively consolidated the print prep process into a real-time, nearly instantaneous workflow. As a result, some of the biggest hurdles in the print process are absolved right from the get-go, including:

  • With the ability to create approval workflows, web-to-print offers an immersive, collaborative experience for buyer and printer alike. Customers can submit a design, printers can proof it, and customers can then approve it quickly, expediting a timeline that might otherwise require a more extensive degree of back and forth communication.
  • Ordering from scratch is also made simple! Printers can create online storefronts with basic, customizable options, providing a foundation for creation that’s quicker and more affordable for customers than creating something from scratch or hiring a designer.
  • Within the web-to-print environment, sharing materials and print collateral is made easy via cloud uploading and collaboration. Again, extensive back and forth is eliminated, getting the project to the print floor quicker and with fewer opportunities for error.

Keep in mind, this is still only value added at the order stage of the print process! A functional web-to-print portal goes beyond just facilitating efficiency after an order is placed.

Generating sales and prompting leads

As a printer, being able to offer a web-to-print portal as a sales tool means creating accessibility that prompts inquiries and generates leads. Consider the following benefits:

  • Customers looking for a quick, non-committal quote can submit a small amount of information through the portal, which opens up a dialog with the printer. Quotes and pricing can be exchanged, with the opportunity to create a conversion through this passive sales channel.
  • Web-to-print environments present the allure of modernization. Being accessible online, where a majority of business is done, is appealing to potential customers who want an upfront guarantee of effectiveness and efficiency.
  • For printers, inquiries through the web-to-print portal can be handled accordingly via workflow automation. For example, an inquiry regarding large format POP materials may be directed to one person specifically within the business—leads can automatically be sent to that person through the web-to-print portal.

Saving time and money through efficiency

Perhaps the most critical value a web-to-print portal provides is that of cost-saving efficiency, for both the printer and the customer. In creating a system of checks and balances, while simultaneously eliminating errors and waste, the savings on a per-job basis can become prolific for both sides:

  • In proofing projects throughout the duration of the workflow, as prompted by the portal’s built-in checks and balances, printers can ensure the final job going to print is perfect, minimizing re-print potential due to poor proofing.
  • Customers can submit collateral through the web portal, saving them the time of having to send multiple emails or navigate through various links to online repositories. This also expedites the job by giving printers instant access to necessary files throughout the duration of the job.
  • The organization and structure of a web-to-print portal means minimizing lost collateral, misplaced files or erratic email chains. These things all cost time and money to resolve.

Value that cannot be ignored

With benefits at every stage of the customer-to-print process, the value of a web-to-print portal cannot be ignored by modern print providers. From capturing leads and providing quotes, to gathering collateral and communicating feedback, to proofing and finally printing: web-to-print is changing the way people get their final print materials. And while printing will always be a physical process at its core, the path to the press is more digital than ever before.

June 20 / 2016
Author admin
Category Web-to-Print
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The Rejuvenation and Benefits of EDDM Marketing

When’s the last time your small business sent out a physical piece of mail to customers? Chances are, it wasn’t very recently. In fact, just about the only companies who have gone out of their way to keep direct mail part of their core marketing group are Fortune 500s! Why? Because for many small businesses, email serves the same purpose and can be accomplished for cheaper, if not free.

Email marketing touts a lot of benefits that direct mail does not, however it also has one major drawback that’s often not considered: it can be trashed without even being looked at. Recipients can take one look at the sender’s name and know in an instant if they want to read it or dispose of it without even opening the message. In this way, email marketing can be instantly ineffective.

Not coincidentally, the major weakness of email is the same reason that, for the first time in nearly a decade, direct mail is resurging as a viable marketing option for small businesses. More specifically, the option of Every Door Direct Mail (EDDM) via the United States Postal Service (USPS).

Junk mail? Think again!

The idea of “junk mail” is something that has long been a burden on direct mail campaigns. Since the 80s and especially in the 90s, direct mail advertising was the premier way to put your marketing message in front of customers. As a result, far too many companies jockeyed for face time through the mailbox, leading to mountains of advertisements that simply became fodder for the trash. Simply put: consumers became trained to discard any mail that even hinted at an advertisement!

Today, however, junk mail is far less prolific and more often than not, the advertisements in our mailboxes are from companies we subscribe to, regarding products we’re generally interested in. As a result, we spend a few more crucial seconds looking at mail before we decide what to do with it. Conversely, email not contains the majority of our junk mail.

The bottom line is that direct mail advertising is primed for a comeback (and already reinventing itself!), with the caveat that marketers need to learn from the mistakes of past decades. Some of these hard lessons learned include:

  • Creating a clear, concise and feasible call to action. Today, incorporating websites, QR codes and individualized codes are made possible through smartphones.
  • Using variable printing to engage customers right from the get-go. “Our neighbor” or “valued customer” might seem like nice salutations, but they remind customers they’re not being viewed as an individual, just as a member of your marketing demographic.
  • Running multiple campaigns or the same campaign within too short of a window will put you on the shortlist to the trash can. Space your campaigns and re-tool them appropriately.

Blanketing the field

Understanding the history of direct mail and the potential possibilities that it now presents is only one half of the puzzle in reestablishing this core component of your small business’ marketing scheme. The second half is distributing your mail effectively. This is where EDDM campaigns have proven to be an innovative step forward for direct mail. They allow you to:

  • Map a specific distribution area for your campaign, which helps you define your geographic service area on a more refined level.
  • Control your mailer drop rates, to ensure you’re not overloading recipients with too-frequent advertisement campaigns.
  • Gauge the cost of your specific campaign based on drop area and frequency.

Using a more targeted and refined approach to direct mail distribution through EDDM means giving your small business a better shot at ending up in the mailbox of someone who, at the very least, will take the time to glance at your mailer to see if the information it contains applies to them.

The obvious last step is to make sure you’re presenting a message, promotion or call to action that will grab the attention of the reader. The depends entirely on your marketing focus and your message.

The opportunity is in place, the distribution method is there; with the right message and campaign, you could find that your direct mail holds a coveted spot in the hands of a reader who isn’t just throwing it away.

June 08 / 2016
Author admin
Category Direct Marketing
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The Value of Pay-Per-Click (PPC) Advertising

The last time you searched for something online, you probably noticed some sponsored results. Those companies were running pay-per-click (PPC) campaigns, a simple tool that most businesses can incorporate into their marketing plan.

Pay-per-click campaigns are exactly what they sound like: the amount you pay per sponsored search engine listing depends on the number of people who click on your ad. This is a balanced way to market yourself through Google because really, you’re paying for your success—the better you do, the more you pay and vice-versa. In this way, many marketers rely on PPC when it comes to testing certain campaigns and promotions.

The balanced simplicity of PPC makes it attractive, but there are three other big benefits to using these ads.

PPC is fast and efficient

PPC is a great entryway into the Search Engine Marketing (SEM) marketplace. It takes mere minutes to set up an account in Google AdWords. From there, you can immediately start running ads to your target audience. You have complete control over the budget and can start and stop ads as needed.

Because you can deploy PPC so quickly, it’s perfect for rapid response advertising. You can react immediately to competitor campaigns or current events that impact your business. For companies running flash sales or who consider themselves agile in their marketing, this quickness is a major asset.

PPC targets the right audience

While SEO is key to long-term success, sometimes it’s helpful to know you’ll reach the right people right away. That’s where setting up effective PPC audience filters can make a difference.

When you run a PPC campaign, you choose exactly where and when your ads will appear. You can tweak ads based on location, keywords and even the time of day! No other SEM tool gives you that level of flexibility.

We find that PPC ads are particularly effective for local businesses. When customers in your area use a search engine to seek out a service, your targeted ad can be waiting for them, instead of buried underneath search results that might not be as relevant.

PPC gives you an opportunity for testing

Because you can be confident your target audience is seeing your ad, PPC is a great tool for testing keywords and ad copy. Take what you learn through your PPC data and apply it across other advertising mediums. And, as mentioned above, the pay-as-you-go nature of the campaign means you’re really only investing in your successes, which can be a huge budget savior as opposed to other “all-in” testing options.

Leverage PPC to your advantage!

PPC can add a lot of value, but like all marketing strategies, it’s only worth pursuing if it actually works for your business. Luckily, PPC allows you to measure valuable metrics, including your costs, views and clicks.

Before launching your PPC campaign, decide on your benchmark ROI. If you find yourself missing your goal, simply make changes to the campaign. This is where PPC’s efficiency benefit shines – you have the ability to immediately adjust target keywords, ad copy, and even the landing page.

With PPC, you have complete control. If you’re not leveraging PPC to help grow your business, it might be time to start. Use the rich data and reporting to take your entire SEM program to the next level!

May 16 / 2016
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Using Social Media in B2B Marketing

As a B2B business, do you feel left out of most social media marketing conversations? Without flashy new products to showcase or mass market appeal, it can seem like social media just doesn’t make sense in the B2B world.

We have news for you: social media has matured, and it’s absolutely worth the investment for B2B companies! In the B2B world, there are three ways to strategically use social media:

  • Expand your brand’s reach
  • Engage your existing customers
  • Offer relevant expertise
  • Focusing on these three goals to leverage social media to your advantage means bolstering your business’ appeal to potential clients—even if your prospects aren’t directly active themselves on social platforms!

    ExpandSocial Media

    Social media can accomplish many things, but presumably you’re hoping to create more qualified leads. Social can be a great tool for lead generation, but only if you treat it as a long game and invest resources to create robust, regular, and relevant content.

    Analyze where your current customers are spending time and seeking information. You may already be interacting with them on social media without a formal strategy, and that’s a great place to start! Beef up your interactions and content creation on those platforms, and focus on quality of engagement over the quantity of social tools you’re using.

    Engage

    A big difference between B2B and B2C is the length and complexity of sales cycles. Converting a lead to a sale often requires multiple touches over time, rather than motivating an impulse purchase. This means keeping current on your social media campaigns and working to develop them over the long term.

    For this reason, we recommend not thinking about your social media engagement as a series of specific campaigns. Rather, think about using social platforms to build on existing conversations. How can social media tools make that relationship management easier and more robust?

    Expertise

    Since the sales cycle in B2B is longer than in B2C, you need to keep your potential customers coming back for more. Social media is an ideal medium to establish yourself as an industry thought-leader or a highly responsive resource.

    To showcase your expertise, establish a content management plan that makes sense for your brand. If you’re already publishing resources like whitepapers or writing a blog, social tools can expand your readership. Consider offering premium content to email subscribers or your social media followers.

    As you use these strategies, don’t overlook the importance of collecting data about your potential customers. Invest in a CRM tool that can sync with your social media efforts to track engagement and secure valuable contact information.

    While you build your social media strategy, identify what metrics you will measure. A good CRM database can document your interactions and tell you about the effectiveness of your social tactics. Does a LinkedIn follower have more value than someone who likes your Facebook page? Are your Twitter conversations leading to qualified leads? Understanding your ROI will help keep you focused in a crowded social media world. The end result to a more sophisticated social approach is a better lead pipeline.

    May 06 / 2016

    The Benefits of a Private Storefront Through AGOnline

    If you’re looking for a way to streamline materials ordering, inventory control or interdepartmental budgeting, the obvious answer is to hire an office manager… but unfortunately, this isn’t always possible. Budget concerns and a number of other barriers make it difficult to simply fill a position and even if you do hire an office manager, there’s no guarantee that this person is going to address all of the needs you have.

    Instead, what you really need is a digital portal that manages budget, materials and inventory for you! This is exactly the function of AGOnline, and more and more businesses are starting to see the benefits in building their own private storefronts through the AGOnline portal.

    Setting up for success

    Setting up an AGOnline storefront is far easier than you think—all you really need to do is speak with a local AlphaGraphics to get started! The portal is constructed and branded for your company and when all is said and done, it’s completely customizable to your needs. The best part: it takes minimal work on your end, so you can focus on running your business.

    When your storefront is up and running, it’s easy to load it with all of the critical materials that you find yourself ordering regularly. From NCR forms to business cards, letterhead to marketing and promotional materials, virtually anything you might need to have printed will be accessible with the click of a button.

    Keeping track of everything

    Aside from giving you full access to everything you need in terms of printed products, having a customized, private AGOnline storefront at your disposal also comes with a number of other benefits—benefits that go a long way to antiquating your vacant office manager position:

    • You can instantly track inventory through your AGOnline portal, eliminating ordering mistakes and giving you insight into ordering habits. No more ordering 10,000 extra business cards because you accidently ordered twice!
    • If you have different departments or even different locations ordering materials through the portal, it’s easy to see who’s ordering what and what kind of money they’re spending. This immediately helps you figure out budgets based on departments and can accurately depict cash flow within the business’ different segments.
    • Allocate ordering to people you trust, instead of placing the burden on a single person! With different user IDs possible, you can let the leash out on employees who have proven themselves trustworthy, allowing them to do more and you to focus on other things with confidence.
    • Organization and cataloging is a breeze with AGOnline! Need to keep a template handy for future ordering? Have graphics and colors picked out that need to be saved? AGOnline does this for you, to keep all of your critical documents and variables on hand for when you need them next.

    AGOnline makes it incredibly easy to control a major part of your business’ operations: materials ordering. And, when you think about all of the materials that you’ll need each week, month or year, it makes sense to have a firm grasp on this process to save yourself time and money.

    It’s time for AGOnline

    Your private storefront and personalized portal are only a phone call away! Consult with your local AlphaGraphics location today to learn more about how to get started with AGOnline and how having a private portal will help bolster your business. Who needs an office manager when you’ve got the power of AGOnline at your disposal?

    April 15 / 2016
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    Baseball Season Means It’s Time for Sponsorship Materials!

    March Madness has come and gone, and football season is still six months down the line—which means it can only be one time of year. That’s right, spring training is over and baseball season is upon us! People are flocking into stadiums across the nation to watch America’s favorite pastime, while at home, little leaguers are putting on their uniforms and getting ready to take home this season’s trophy.

    Baseball season is about more than the players on the field, however—it’s also about the local businesses and sponsors who put them out there with fresh uniforms on their backs! And while major league teams don’t have to worry about finding sponsors, your local area little league teams might not be so fortunate.

    Luckily, small businesses of all types are the perfect sponsors for local area baseball teams! A small cash donation makes sure registration and equipment fees are paid, while the small business itself benefits from being the official sponsor of that team. It’s a win-win situation! And while you might be content with just getting the kids some jerseys, this year it might be time to consider a few other advertising investments as well.

    Picture this: your kids take the field in the new uniforms you sponsored as community members clap and cheer. The other team cranks a big hit into left field, where your kid makes a great diving catch to end the inning! And, right behind him when he stands up is a bright, attractive banner advertising your small business. It’s like something out of a movie!

    Being the official sponsor of a little league team gives you the opportunity to advertise through them, without detracting from the altruism of your sponsorship. Smart businesses jump on this opportunity and when they do, it yields great results. Take a look at some of the sponsorship materials that you can use to your advantage if you’re kind enough to sponsor a local little league team:

    • Banners: Banners are big, bright and undeniable. Position one on the fence in left field, right outside the gate to the baseball diamond or nearby the concession stands to get the attention of people. When they know you support the local team, they’re more apt to support you!
    • Apparel: Jerseys are a great start to your sponsorship, but you can always take things further! Create nifty shirts or hats for local team supporters to buy and don’t be shy about putting your business’ name and logo on them.
    • Trinkets: Key chains, bottle openers, backpacks and more are all great items that will be often used throughout the summer. With your logo on them in team colors, you can extend your marketing profile through your sponsorship. Smaller accessories like beer koozies are also ideal and can be given away at games as free marketing swag.
    • Schedules: Whether it’s a fridge magnet or a desktop calendar, having a schedule that shows all of your team’s games is going to be a handy item for followers of the team. Brand it with your business’ images for marketing appeal, and you can even think about including coupons or codes that potential buyers might only get if they buy a calendar.

    All of these things and more are great sponsorship tools and can go a long way towards supporting both a local baseball team and your business. The team gets the funding they need to play this year and you get the notoriety that comes with supporting them!

    Consult with your local AlphaGraphics today to learn more about the many branding opportunities possible to baseball sponsors and start planning your summertime marketing campaign with the help of a local sports team.

    April 05 / 2016
    Author admin
    Category Uncategorized
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    Making the Most of a Web-to-Print Portal: How to Maximize Your Business’ Marketing Efficiency

    Any opportunity to streamline a business’ efficiency and processes is an opportunity worth exploring. Most often, these opportunities involve using new technologies and resources to either cut down on the time spent doing a task or reducing the number of steps involved. And, when the opportunity to do both arises, there’s no question that it’s going to translate into major successes for the business in general.

    A Web-to-Print portal is a superb example of one such opportunity and something that virtually any business can utilize when it comes to streamlining productivity and efficiency. An online print portal gives businesses the ability to:

    • Streamline the print materials ordering processAlphaGraphics Web to Print AGOnline
    • Reduce mistakes involved with ordering materials
    • Preserve digital records of materials ordering
    • Broaden access to critical printed materials

    The benefits of a web-to-print portal continue to expound when you look at all of the critical situations they can improve. Take a look at some of the proven, key applications for a print portal that might help to improve the efficiency of your business below.

    Perfect for multiple locations

    Because a Web-to-Print portal involves decentralized ordering—anyone with Internet access can use it, from anywhere in the world—there’s no need to convolute the process of ordering materials across multiple locations. What’s more, because the same portal can be used in an inter-organizational capacity, the business itself can rely on centralized approval and billing! And with the option to implement approval procedures for headquarters to authorize orders before they’re processed, locations are able to reap the benefits of autonomy without lacking in accountability.

    Perfect for remote employees

    Again, thanks to the widely accessible, decentralized nature of a Web-to-Print portal, employees on-the-go or those working from remote locations are able to benefit. Remote employees can easily order their own business cards and branded materials without having to navigate through home office processes and procedures, and materials can be shipped directly to their location to facilitate seamless productivity.

    Perfect for sales team autonomy

    Bureaucracy can be a productivity killer in businesses—the more steps in the chain of command, the more opportunity for error and the longer it’s going to take to accomplish anything. Rather than running a materials order up the flagpole and hoping it gets a sign-off from a higher-up, you can create autonomy in your sales department through a Web-to-Print portal. Create login credentials for specific employees and delegate ordering to them to create accountability and remove the numerous barriers of waiting for a request to go through the chain of command.

    Perfect for standardized documents

    Standardized documentation is a critical factor in many day-to-day work environments across a wide variety of industries including medical, legal, insurance, education, non-profit and more. From forms to packet information, brochures to internal documents, a Web-to-Print portal streamlines the ordering process for repetitive print orders, to give you peace of mind that these oft-used documents are just a few clicks away.

    It’s a rare opportunity to dramatically improve an entire business process, to both save time and money. Web-to-Print portals offer this opportunity and many others to help businesses utilize digital technology to get the printed materials they need to succeed.

     

    Because a Web-to-Print portal involves decentralized ordering—anyone with Internet access can use it, from anywhere in the world—there’s no need to convolute the process of ordering materials across multiple locations. What’s more, because the same portal can be used in an inter-organizational capacity, the business itself can rely on centralized approval and billing! And with the option to implement approval procedures for headquarters to authorize orders before they’re processed, locations are able to reap the benefits of autonomy without lacking in accountability.

    Perfect for remote employees

    Again, thanks to the widely accessible, decentralized nature of a Web-to-Print portal, employees on-the-go or those working from remote locations are able to benefit. Remote employees can easily order their own business cards and branded materials without having to navigate through home office processes and procedures, and materials can be shipped directly to their location to facilitate seamless productivity.

    Perfect for sales team autonomy

    Bureaucracy can be a productivity killer in businesses—the more steps in the chain of command, the more opportunity for error and the longer it’s going to take to accomplish anything. Rather than running a materials order up the flagpole and hoping it gets a sign-off from a higher-up, you can create autonomy in your sales department through a Web-to-Print portal. Create login credentials for specific employees and delegate ordering to them to create accountability and remove the numerous barriers of waiting for a request to go through the chain of command.

    Perfect for standardized documents

    Standardized documentation is a critical factor in many day-to-day work environments across a wide variety of industries including medical, legal, insurance, education, non-profit and more. From forms to packet information, brochures to internal documents, a Web-to-Print portal streamlines the ordering process for repetitive print orders, to give you peace of mind that these oft-used documents are just a few clicks away.

    It’s a rare opportunity to dramatically improve an entire business process, to both save time and money. Web-to-Print portals offer this opportunity and many others to help businesses utilize digital technology to get the printed materials they need to succeed.

    March 22 / 2016

    Getting Your Business Up to Speed with agOnline: Your Superior Web-to-Print Portal

    Many businesses—especially small to medium-sized businesses—leverage the interconnectivity of different technologies to improve day-to-day operations. And while using smartphones to keep up with social media followers or collecting in-store signups for an email newsletter are great ways to keep your business’ marketing machine moving forward, there’s a simpler, more encompassing technology that needs to be taken into consideration: a customized Web-to-Print portal.

    AlphaGraphics has always worked hard to help bolster the successes of its local area business clients and now we’re taking it one step further with the advent of agOnline: our Web-to-Print portal solution. Through agOnline, we’re helping our clients leverage the convenience of digital technology to get the superior quality printed products they need for marketing, advertising and regular business operations. Read article →

    March 10 / 2016