Think Big Signs, Banners and Posters
If you are thinking of making an impression you need to think Big big signs, banners and posters that is. Studies continually show that in-st
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Multi- & Cross-channel Marketing: A Love Story
Jill, will you marry me? Thats what the billboard said. I couldn't believe it. My roommate had pulled it off. Of course, he was only a
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Hiring Process: Not About Who, but About Why?
Although the Selection and Hiring Process may seem time and step-intensive, hiring the right person for the right job is one of the most important res
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The Continual Rise of the QR Code
Think for a moment if you will, when was the last time you walked down the street, and didnt have your cell phone with you? If you are anything like
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The Key Components of a Successful Marketing Campaign
Targeting: Your Audience
Your product or service is most likely going to be purchased or used by a definable audience with characteristics that
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Recruiting the Right People for the Right People - The Recruiting Funnel
RECRUITING FUNNEL STEPS
STEP 1 PRE-SCREEN - This is an opportunity to quickly weed out the candidates who are not a viable option. Checking for
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Making Email Newsletters More Social - 5 Tips to Create Content Users Will Share.
Among the many moving parts of a successful marketing plan, email newsletters are still an essential component. It is, hands down, the most direct way
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Consistently Communicating Your Brand
As our world has evolved and our communications paradigm has not just shifted, but rather completely transformed, it is more important than ever t
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Event Marketing Your Business
Hosting an event for your customers can seem like a daunting task. Themes, prospect lists, invites, promotions
not to mention giving them some
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Do You Know Your Target Market?
We all want to grow our businesses, but how do you go about it? Whether targeting a specific industry, or a specific demographic, what is the best
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Are You Delivering on Your Brand Promise?
A brand promise is the single thing that customers can expect your company to deliver each time they do business with you. Your ability to deliv
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Combining Online and Offline to Strengthen the Brand
Integrating your SEO and other online efforts with the strong branding of your printed materials to present a unified message across both channel
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Customer Service Thoughts
Because exceptional customer service is a personal passion of mine, I am always analyzing, critiquing and even judging the customer service I rece
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Beating the Odds
"Doing business without advertising is similar to winking at a girl in the dark. You know what you are doing, but nobody else does."
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He Should Have Been My Customer...
When I'm conducting a training session with business owners or sales people I often ask "What do you sell?" The answer is usually the same; a long l
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7 Tips to Create a Great Learning Experience
Have you ever had a great learning experience? Maybe it was a fantastic presentation that captured your attention from beginning to end, or a traini
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Increasing Demand With eBooks
Books and coffee seem to be a good fit. You can see people in coffee shops across the world sipping lattes and reading a good book. Years ago Barn
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Your Company's Greatest Asset
I find it interesting to reflect on the times throughout my career where I have been on either side of an employment interview. Without fail, pers
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The Rise of New Media
66 percent of social media participants note that interaction with brands online has made them more loyal to those brands.
Over the past decade
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Finding Success in Email Marketing
Believe it or not, one of the most common forms of online marketing also gets some of the best returns on investment - email marketing. With well
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