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RoiBusiness Solutions

Making an impact, one customer at a time

Your business is your lifeblood. You live for results, and AlphaGraphics can make them happen. We're your local marketing communication experts, addicted to solving complex problems and generating ROI for your business.

 

We can help you with Brand Building, Lead Generation, Customer Retention and Customer Reactivation. 

 

We know how to grow your business!  Our Business Solutions strategies will build your brand and customer base to set you up for long-term success.   

 

 

AGTwinCities Blog

Digital Printing Increases Direct Mail Response
published November 3, 2011
Digital printing is using a digital press, computer database and computer graphic files to create different versions of direct mail, brochures or other printed marketing materials that will be morerelevantto the target audience. Instead of having one brochure, a company might create three different versions. Or a direct marketer might customize a direct mailer to use the person's name and relevant photos and text. A way large companies are using digital printing is by customizing catalogs and offers to specific customers based on what they're purchased in the past. That's calledLifecycle Marketing. With the introduction of innovative new technology and digital presses, commercial printers can now cost-effectively offer offset quality print jobs for small print runs. That means your brochure or direct mailer will look really professional. So instead of printing thousands of direct mail pieces, a small business or non-profit organization can print smaller quantities and test different creative approaches. The technology also allows marketers to customize "batches of direct mail or brochures for different groups of people or even personalize individual pieces. Direct marketers using digital printing claim response rates from 5% to as high as 50% for very targeted business-to-business offers.There is a lot more work involved to set ...
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