Personalized URLs

One of the best ways to connect with your customers is to personalize your communications. A personalized URL, or PURL, is a customized Web page with a unique address for each customer on your list and is a great direct marketing tactic. By incorporating PURLs into your direct mail and other communications campaigns, you’ll link the impact power of your messaging with the interactive capabilities of the Internet, helping you convert more direct mail recipients into qualified prospects and valued customers.

PURLs are a great way to connect with your customers:

• Gather and update key customer data
• Track customer activity and preference
• Enhance marketing campaigns and messaging
• Measure campaign successes
• Educate potential customers about your company in a fun, interactive way

Call or e-mail us for more information on how we can help you take full advantage of this cutting-edge marketing tool. We have all of the software and expertise you'll need.