DIRECT MAIL
WHAT OUR CUSTOMERS ARE SAYING
DIRECT MAIL IN A DIGITAL WORLD
When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.
The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach - so you can make the most of your marketing dollars.
INTEGRATED MARKETING STRATEGY
The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.
HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:
- Use the persuasive power of print with personalized mailers
- Engage customers across multiple channels
- Make your direct mail campaign trackable
- Provide measurable results
- Dramatically improves response rates
WHAT IS DIRECT MAIL?
Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.
DIRECT MAIL MARKETING MATERIALS INCLUDE:
- Brochures
- Catalogs
- Postcards
- Newsletters
- Dimensional mailers
- Flyers
Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.
MAKE AN IMPACT WITH DIRECT MAIL IN CHICAGO, IL
Let us be your Direct Marketing Partner. Mailed marketing pieces are a powerful tool. It can make a huge impact on the success of your company, but it's tough work. If you have ever attempted to put out your own mailer, you know how difficult it can be. We don’t want you staying late stuffing envelopes, and neither do you. Our mail services at AlphaGraphics Chicago North are geared to taking that load off your hands and also showing you how it can be done better.
Don’t worry, we're the experts. We have years of experience working with complicated mail services, list acquisition, and direct marketing experience. And we aren’t just here to stuff envelopes. We are your start to finish Chicago mail service partner. Our team includes graphic designers, printers and mailing specialists that are here to make sure your mailing gets to every door.
There are a lot of rules about mailing. We take the fuss out of it and take care of that for you. On top of that, mailing can actually be surprisingly expensive. For a lot of the mailed pieces we do, a majority of the cost is actually in postage alone. Our years of experience equip us with the know how to get you the most affordable in mailing services that there is to offer. And as part of the USPS Every Door Direct Mail program, we can guarantee the lowest prices for postage. Our goal is to keep the quality high and the cost low for your bottom line.
We also have mailer specific printing techniques such as UV coating that ensure your printed piece, such as a postcard, will withstand the rigorous process of getting mailed so that your customers will still have a high quality piece by the time it hits their doors. With AlphaGraphics Chicago North you have access to an industry standard Chicago direct mail marketing service that works with you to develop the highest quality mailing pieces possible. We would love to partner with you. Contact us to get started!
WHY DIRECT MAIL STILL WORKS
My least favorite thing to do besides laundry, is to check my mail. While I walk past my mailbox every day, I always forget to grab it on my way in. Then for some reason, once I’m inside, it seems like so much effort to put my shoes back on and go back and get it. I don’t get a lot of mail, I get most of my bills electronically sent to my email. However, I sometimes get formal letters from companies regarding updates to their privacy terms or a statement of my accounts. Some information is best delivered in the form of written communication.
We recently worked with a private investment firm to do a large mailing to all of their clients. They had a list of about 2,000 contacts that needed to receive a formal letter along with a comprehensive marketing piece. The client drafted the formal letter and provided us with a spreadsheet of names and addresses. Our design team merged each name onto the letter before printing. After we printed all 2,000 letters we had to fold it together with their marketing piece and stuff it into envelopes. Once those were stuffed and sealed, we took the same merge list from our designer and printed the individual address onto each envelope.
Because the client had such an extensive mailing list, the United States Post Office allows us to do a pre-sort in order to get cheaper postage. A presort basically scans the mailing database and removes any addresses that are duplicates or undeliverable. It will also give us a report that indicates any records that have been forwarded and corrects it with the new address. This helps the client keep their database the most up to date.
Our client really wanted their letter to look official and tell people that it contained important information. I suggested that to make it look more official they print the letter and send it using their company stationery. When each of their customers receives that piece of mail, they will immediately know who it’s from and that it’s most likely highly important information.
AlphaGraphics Chicago Northcan help you manage your customer database and help you get your message out in the best and most effective way. Whether that be a simple postcard mailing, a formal letter or official company newsletter. Contact us to discuss your next mailing and fulfillment project!
UNIQUE, TARGETED CONTENT TO YOUR TARGET CONSUMERS
Don’t you just love getting mail? We do too! But, would we also be correct in guessing that junk mail can have the opposite effect? Yeah, that goes for your customers too. Sure, you have to communicate with your customers. It’s a vital part of continuing to grow your business, but you can’t keep sending out junk mail to everyone. Direct mail solves that problem and creates a direct connection with your audience by using targeted messaging aimed at drawing your customers in, not pushing them away.
Direct Mail is one of those things that everybody thinks they do, but no one really does well. It’s more than just merging a spreadsheet into a pre-designed flyer. It’s about systematically changing the way you communicate with your customers and potential customers by creating unique content catered to the helpful information you’ve taken the time to get. It’s about making sure that what they are reading helps them feel like someone took the time to find out what was most important to them.
And most of all, it’s really about ROI. Because you need a solution that actually works and is worth the time and money you spend on it. Direct mail has response rates that rival most other forms of marketing out there often getting 20%-30%. That’s huge!
At AlphaGraphics Chicago North, we have the years of expertise in working with direct mail. We have worked with some of the biggest business in the city to carefully develop effect direct mailers that really work. For us, it’s a labor of love, and we work with our clients from start to finish to strategize, design, print, send, track, and analyze a direct mailed piece. With us, you really have it all! Contact our team to get started today!