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Every Door Direct Mail
Place

444 N. Michigan, Suite 1200
Chicago, Illinois 60611
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EDDM® IS AN EFFICIENT WAY TO SATURATE A NEIGHBORHOOD

Looking for a new twist on traditional direct mail marketing?

Recent breakthroughs in technology allow you to make your mailed communication truly personal, with tracking capabilities that give you a comprehensive view of the effectiveness of your campaign.

Every Door Direct Mail (EDDM®) is an easy and exciting program from the U.S. Postal Service that makes direct mail affordable for small businesses. To make the most of this opportunity, you need to work with the marketing professionals at AlphaGraphics.

 Every Door Direct Mail

WHAT IS EDDM?®

Our direct mail expertise spans all areas of your marketing plan, including design, copywriting, mail preparation, and more.

EDDM® OFFERS A WIDE RANGE OF BENEFITS TO BUSINESSES, INCLUDING:

  • Postage rates around 17.6 cents (Local rates may vary)
  • No mailing lists
  • Control over your campaign’s timing
  • Better responses for larger pieces
  • No Bulk Permit required
 Every Door Direct Mail

ONE SOURCE FOR YOUR DIRECT MAIL NEEDS

How can we help you achieve a greater ROI for your campaign? It’s simple! Through our comprehensive list management services, we help you address each piece individually. This means that each consumer receives a custom-tailored message and experiences a greater connection to your brand.

Work with AlphaGraphics to develop a postcard that tells customers exactly what you can offer them. Or, design a crisp, attention-grabbing brochure that outlines your products and services in an easy-to-understand way. You can also develop flyers and other mailers to promote your business, a special offer, or event.

EDDM® MAKES IT EASY! 

OUR EDDM® SERVICES INCLUDE:

  • Marketing material design
  • Quality digital and offset printing
  • Free market and audience research
  • Free mail preparation
 Every Door Direct Mail

With AlphaGraphics, you get a full-scale marketing communications team that understands your brand and helps you craft an effective direct mail campaign. We give you the resources to connect with your target audience and turn potential customers into conversions. 

Every Door Direct Mail

Contact us to start your EDDM® advertising and marketing campaign today!

EDDM MARKETING IN CHICAGO, IL

While the United States Post Office (USPS) is often the brunt of many jokes, they have been getting better, more efficient, and even innovavtive in some cases. Fueled by competition from Federal Express, United Parcel Service, and others, the USPS has introduced new products and services. One of the most innovative and exciting for businesses is the “Every Door Direct Mail” or EDDM program. Most, if not all of the information for this program is located on their website.

 

The Every Door Direct Mail program is by far the most economical and expansive mailing program in the country. Here is how it works:

 

Select a Target Area

Target areas for the Every Door Direct Mail program are typically local, geographic areas which can be specified by actual carrier routes within zip codes. There are anywhere between twenty to almost one hundred carrier routes within each zip code. A customer simply needs to choose the area they want to target and a mail piece will be sent to every address within that area. No address is missed so total saturation is achieved. The only caveat is that the mail pieces are not sent to individual people, only to addresses on the mailing labels.

 

Select and Design a Mailing Product

The USPS Everty Door Direct Mail website has specific sizes and dimensions for what can be included. Typically a customer of Alphagraphics Chicago North will speak to one of our designers to discuss the message and possibly offer they would like to get across, and then pick a size of the mailer based on the design provided. 

 

Mailing/Sorting

The Every Door Direct Mail program has very specific directions about how to print, sort, and deliver the mailers. Printing is done to the actual record count but no addresses are placed on the pieces. The post office takes care of affixing the addresses so long as the delivered job is properly sorted and delivered to one of their facilities. Postage is significantly discounted, making the program even more attractive to potential customers.

 

Alphagraphics Chicago North is extremely experienced with Every Door Direct Mail as we have done campaigns for a large number of our customers. There is absolutely no better way to effectively and economically reach EVERY customer in a particular geographic area. With postage rates as low as $0.19 per piece and the knowledge that every address is reached, it is a great bargain. We have seen customers such as real estate firms, restaurants, salons, dry cleaners, and even car washes utilize EDDM. Virtually any business that has a hyper local customer base should consider this program.

 

If your business or someone who you know needs to reach out to customers in a specific or immediate neighborhood definitely give Every Door Direct Mail a try. Alphagraphics Chicago North can help every step of the way all the way to printing and mailing the entire project. Give us a call and let us show you how easy it can be.

 

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