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Exterior Floor Graphics Header

444 N. Michigan, Suite 1200
Chicago, Illinois 60611
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Look down. Is your business on the ground? AlphaGraphics can help you create awe-inspiring floor graphics that will stop potential customers in their tracks.

Pedestrians might have a lot more on their minds (and in their hands) than they used to, but some things never change. Strategic placement of innovative marketing messages still has the power to build brand recognition and customer relationships. Get your brand on the floor with attention-grabbing messaging and designs from AlphaGraphics!

Exterior Floor Graphics 1


Our team of graphic designers and marketing experts can help you incorporate your company’s logo, current promotions, directions, and more into durable, full-color images custom cut to fit your outdoor space.


  • Weather-proof
  • Tear and scuff resistant
  • Easy to adhere to virtually any surface, including:
    • Stairs
    • Brick
    • Stucco
    • Cinder block
    • Wood and vinyl
    • Pavement
  • Designed to look amazing even in high traffic areas
  • Available in temporary or permanent adhesives
  • High-quality black and white or bold full-color



  • Directional information
  • Special advertising
  • Safety or parking decals
  • Temporary promotions or events
  • Fun exterior décor
  • Trade shows and conferences
  • Integrated cross-media campaigns
  • Inspirational messages
  • Permanent retail branding
  • Welcoming guests
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So whether you’re planning a massive annual sale, directing patrons to check you out at an upcoming conference, or just looking to add flair to your exterior decor, our team has your floor covered. We even provide delivery and installation. Contact us today to get started!


Exterior floor graphics are a fast, evolving market space. In the Chicagoland area, you are seeing more and more of these unique pieces throughout the city. From directional signage and direct advertisements to warning and safety signs in construction and industrial zones, and even to promoting one’s own brand recognition outside a storefront, exterior floor graphics are becoming more and more prominent within the urban landscape. 

These newer contemporary pieces provide a modern flavor to help brand recognition and turn heads. Since they are less common than other advertising, they become far more eye catching and remembered when seen. Advertising one’s own brand using this form of print has definite appeal, which is why we are seeing more and more exterior floor graphics today. Retail stores and restaurants are at the forefront of this form of printing, and It’s no wonder why. With so much foot traffic of pedestrians bustling to and from the various parts of the city, this form of advertising helps differentiate shops from their competitors. 

Niche markets also can benefit a great deal from exterior floor graphics, including anything and everything from theme parks to golf courses, parking garages, and even outdoor art sculptures. Information regarding outdoor exhibit pieces and sculptures can be displayed utilizing this printing technique. Directional signage at events such as concerts or conventions can be displayed, or even brand recognition in the form of logos for marketing. Warehouses and industrial zones can mark off designated zones and boundaries. Construction zones can use them to provide warnings and safety. They can even help parking garages direct traffic efficiently. Theme parks and concerts can direct guests to rides, attractions, and stages, and the different graphics can be themed according to each ride. For outdoor exhibits, they can provide information about an outdoor exhibit piece. 

Temporary signage for events such as outdoor neighborhood festivals, concerts, conventions, annual runs and races, outdoor basketball tournaments, and other similar events can all greatly benefit from exterior floor graphics. These graphics can be used for brand recognition for the event by printing logos, themes, and messages for the attendees and participants. In races, they can help direct racers where to go on the course, or how far they’ve travelled with mile or kilometer markers, as well as direct spectators on proper viewing locations and boundaries of the course. 

Other uses of exterior floor graphics include pairing them with wall and/or window graphics to create a larger scale printed design and theme, and/or even to combine them together to extend a print from the wall to the floor. This combination creates a 3D look and can really pop to bring a design to life on a larger scale.

At AlphaGraphics Chicago North, we have a variety of substrates and laminates to bring your exterior floor graphic ideas to life. Ask one of our experienced staff members how we can help print and install your designs, and we will gladly help differentiate your business with some great decals and graphics!

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