AlphaGraphics Corporate

A 35-Year-Old HVAC Business Gets a Breath of Fresh Air

For Pleasant Air, a business makeover elevates the brand to set it apart from the competition.

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After 35 years serving customers, Pleasant Air’s business nearly dried up when COVID-19 prevented their HVAC technicians from entering people’s homes. Now, with the worst of the pandemic behind them, Pleasant Air is ready for a fresh start. See the transformation!



As a third-generation family business, Pleasant Air has long relied on word of mouth and a good reputation in the community to bring in new customers. But as new construction brought more HVAC providers to the area, they needed a way to stand out from the competition.

The transformation started with Pleasant Air’s brand identity. AlphaGraphics reimagined the 35-year-old brand with a modernized logo and a look that balances professionalism and approachability. The new branding was applied to Pleasant Air’s service vehicles — which serve the dual purpose of being mobile billboards for the business — and on signage, promotional products, and printed materials. In addition to the physical transformation, AlphaGraphics partnered with Marketing 360® to build a digital marketing plan that prioritizes local search and advertising to drive more customers to the business. See all of the products that went into Pleasant Air’s makeover.

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For another taste of AlphaGraphics makeover results, look back on some of our past business transformations.



As Dance Workshop transitioned to new ownership, an AlphaGraphics makeover re-energized the space and set the tone for the future. Take a behind-the-scenes look, then explore opportunities for your business!



For years Tio Chilo’s struggled to bring in new customers, until an AlphaGraphics makeover enhanced the restaurant’s curb appeal. See the transformation, then discover the possibilities for your restaurant makeover.



An AlphaGraphics makeover helped the Shrine of St. Anne School modernize its appearance to boost school spirit and enrollment. Read the full story, then get started on your own school transformation!



After receiving a business makeover from AlphaGraphics, First Slice Pie Cafe had a leg up to carry out their mission of feeding the hungry. Learn how to initiate your own restaurant refresh.

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