After 35 years serving customers, Pleasant Air’s business nearly dried up when COVID-19 prevented their HVAC technicians from entering people’s homes. Now, with the worst of the pandemic behind them, Pleasant Air is ready for a fresh start. See the transformation!
As a third-generation family business, Pleasant Air has long relied on word of mouth and a good reputation in the community to bring in new customers. But as new construction brought more HVAC providers to the area, they needed a way to stand out from the competition.
The transformation started with Pleasant Air’s brand identity. AlphaGraphics reimagined the 35-year-old brand with a modernized logo and a look that balances professionalism and approachability. The new branding was applied to Pleasant Air’s service vehicles — which serve the dual purpose of being mobile billboards for the business — and on signage, promotional products, and printed materials. In addition to the physical transformation, AlphaGraphics partnered with Marketing 360® to build a digital marketing plan that prioritizes local search and advertising to drive more customers to the business. See all of the products that went into Pleasant Air’s makeover.