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Staying Fresh: How Often Should You Update Your Business's Print Materials?

In a world where digital marketing continues to dominate, print marketing is still an essential tool businesses can use to attract and retain customers. Your print materials offer physical proof of your brand, and it's essential to keep them up to date to remain relevant and align with your marketing strategy.

But how often should you update your business's print materials? There's no definitive answer to this question since it depends on various factors, including the type of business you run, the target audience, and their preferences. However, some general rules can be followed depending on the type of print material you use.

 AlphaGraphics Fort Lauderdale offers the best print marketing services for local businesses. Located in beautiful Fort Lauderdale, Florida, we offer a dizzying array of services, including banners, posters, interior signage, and more. Contact us today!

Business Cards
Business Cards

Business cards remain an essential part of networking, and the design should be aligned with your brand's image. Consider updating your cards every two years, and make adjustments when there are key changes to your business information, such as a new phone number or location. Let our graphic designers help today.


Brochures are ideal for promoting a particular product, service, or event and educating clients about your brand. It's ideal to update them every year or every other year as marketing strategies evolve. You can also update them when a new product or service is added, and there are changes to your brand's message. Learn more by calling AlphaGraphics Fort Lauderdale today.


Flyers are relatively inexpensive and useful for short-term or seasonal promotions. If utilized regularly, updating your flyers every 2-3 months is ideal. However, for annual events or promotions that don't change much year to year, you can update them only yearly with minor changes required. Ask our custom print shop for details today.


Postcards are great and simple ways to update your customers on any changes to your business and offerings. From sending out postcards when your address changes to letting your loyal customers know about any upcoming sales, our team can help ensure you have wonderful print mailings for your needs. Contact AlphaGraphics Fort Lauderdale today!


Your business signage is an essential piece of marketing that attracts new and existing customers to your physical business location. Updating your signage can be somewhat different, as it typically needs to be replaced less frequently. Still, you should refresh it every 5-10 years or sooner if there are changes in branding, logo, or location. Ask our team at our custom sign shop today.


If your business relies predominantly on catalogs for sales, it's essential to update them annually, if not more regularly. The frequency you update them will depend on how often you update product lines, pricing, and deals that impact your audience. It's important to keep your catalogs up to date as customers often return to them throughout the year. Get started with AlphaGraphics Fort Lauderdale today!


Ultimately, staying fresh through consistent updates to your print materials can help your Fort Lauderdale small business achieve a lasting impact. With a little strategy and planning, your business can avoid printing mishaps and design missteps that can lead to confusion and lost revenue. When you partner with our custom print shop, you can rest assured that you'll have high-quality print marketing materials that will garner results. From flyers and brochures to our direct mail services and graphic design, we can help ensure your business keeps up with the times. Call AlphaGraphics Fort Lauderdale today!

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