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Holiday Messaging Dos and Don'ts: Insights from AlphaGraphics Fort Lauderdale

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The holiday season is a time when businesses ramp up their marketing efforts to connect with customers and spread a message of seasonal cheer. However, conveying the right message during this busy and competitive time can be challenging. To help guide your holiday messaging strategy, we've gathered some key dos and don'ts from the team at AlphaGraphics Fort Lauderdale, a local one-stop print shop that specializes in helping local businesses with all their print marketing needs. Learn more below, and contact us today!


DO: Start Early and Plan Ahead

One of the most important aspects of successful holiday messaging is starting early and planning ahead. Waiting until the last minute can result in rushed and inefficient campaigns. Start brainstorming ideas, creating content, and designing visuals, including your holiday postcards, Christmas cards, and holiday sales banners, well in advance to ensure a smooth execution.

DON'T: Be Too Salesy

While it's important to promote your products or services, avoid being overly salesy in your messaging. Instead, focus on building relationships, spreading holiday cheer, and offering value to your customers. Be subtle in your promotions and on your promotional materials, such as flyers, brochures, and posters, and prioritize adding a personal touch to your communications.

woman smiling

DO: Tailor Your Messages to Different Segments

Not all customers are the same, so it's crucial to tailor your holiday messages to different customer segments. Consider factors such as demographics, purchase history, and interests to personalize your content. This approach will make your messaging feel more relevant and resonant with each individual customer.

DON'T: Neglect Mobile Optimization

In today's digital age, a significant portion of holiday shopping takes place on mobile devices. Therefore, it's crucial to optimize your messaging for mobile users. Ensure that your emails, website, and any other digital content are mobile-friendly and offer a seamless experience across devices. Consider adding QR codes and personalized URLs to all your print marketing materials. Ask the team at AlphaGraphics Fort Lauderdale about all of our print marketing services, so you don't have to outsource today.

man looking at ipad

DO: Leverage Social Media

Social media platforms provide an excellent opportunity to connect with your audience during the holiday season. Utilize platforms such as Facebook, Instagram, and Twitter to share engaging and festive content. Consider running holiday-themed contests, sharing user-generated content, and offering exclusive promotions to boost engagement. Ask our one-stop shop about social media marketing today.

DON'T: Overwhelm Your Audience

While it's essential to take advantage of the holiday season to promote your brand, be mindful not to overwhelm your audience with excessive messages. Too many emails or social media posts can lead to message fatigue and, ultimately, disengagement. Strike a balance and ensure that each touchpoint adds value to your customers' holiday experience. Ask AlphaGraphics Fort Lauderdale today.

Sale on present

DO: Showcase Your Brand's Personality

Holidays provide an excellent opportunity to showcase your brand's personality and values. Inject some festive spirit into your messaging, aligning it with your brand's identity. This can be done through creative visuals, playful copywriting, and relevant holiday themes that resonate with your audience.

DON'T: Neglect Consistency Across Channels

Consistency is key when it comes to holiday messaging. Ensure that your messaging is aligned across all channels, including your website, social media platforms, email campaigns, and any printed materials, including your holiday sales banners, posters, and Christmas cards. Consistent branding and messaging build trust and reinforce your brand's voice. Let our one-stop shop help today.

DO: Use Personalized Direct Mail

In the era of digital marketing, going back to direct mail can make a significant impact during the holiday season. Consider sending personalized direct mail pieces to your loyal customers. This tangible touchpoint will stand out from the digital clutter and leave a lasting impression. Get started with AlphaGraphics Fort Lauderdale today.


Crafting effective holiday messaging requires careful planning, personalization, and a focus on building strong connections with your audience. AlphaGraphics Fort Lauderdale can help you with a variety of print marketing services this holiday season, so you don't have to go elsewhere. Contact us today!

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