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The Benefits of Printed Newsletters For Small Businesses

Benefits of Printed Newsletters

One of the oldest forms of content marketing is printed newsletters. Before television commercials, billboards and radio ads, newsletters were the primary method for sharing information from business to consumer. Today, newsletters are less common, but still a key element in sharing information with consumers. Printed newsletters are printed and sent via mail, providing consumers with pages of important information. Depending on the company, the newsletter may contain information about the business itself, such as percentages of growth or new locations. Other companies may include information about the products, deals, coupons or new items they offer. Newsletters are a great way to further campaigns, promote a business or just share important information.

How to Market

Having a target demographic in mind is a crucial part in any business; knowing who you are talking to determines how the newsletter will be written and the information it will feature. With information provided by USPS, companies are able to narrow in on their target audience, ensuring that their newsletter will only be seen by the demographic that closely matches their target audience. This ability helps companies to produce only the amount of newsletters needed, saving money on printing and mailing costs. Today, almost everything has gone digital, including newsletters. This sharp decrease in physical mail means that when a printed newsletter is sent out, it makes more of an impact on the consumer who receives it. This serves as a contrast to online newsletters, where consumers normally subscribe to many. In other words, e-mail inboxes are more overcrowded than physical mailboxes. Digital newsletters quickly get lost in full, unorganized inboxes or junk folders. However, with printed newsletters, consumers touch and read them. According to, 79% of consumers will act on direct mail, whereas only 45% of consumers act on emails. This gives consumers an opportunity to create a physical connection with your organization. Another benefit of newsletters is the way they keep communication between an organization and their audience open. This applies to current, past and potential customers, as well as employees, investors or anyone else that needs to be in the know. You can share business updates, inform about business changes, new staff, important events and more. The newsletter can be an ad, informational piece or both. While this communication is over paper instead of face-to-face, it keeps customers informed and thinking about the business. While the piece is informing customers, it is simultaneously acting as a reminder.

stack of mail - newslettersSent on Your Time

A freedom with newsletters is that they are sent out on your schedule. Depending on the information you’re sharing and the level of relationship with your customers, newsletters can be sent out weekly, monthly, quarterly, etc. Just make sure the newsletter dates are on a consistent calendar so customers know when the next newsletter will arrive. Besides determining the schedule, information and audience, you also have the ability to create an outline for all newsletters. This outline is important if you want to get ahead of the schedule and create a plan for the next newsletter ahead of time. Once the content is decided, placed into a pre-determined outline and edited, it’s ready to send out whenever the next send date is. This is important for keeping your business one step ahead of the game, especially if you know you’ll be too busy during a certain time of the year. If you’re having trouble with writing or setting up newsletters, come to AlphaGraphics! Our designers and copywriters can help take your message and successfully send it out to your audience.  

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