When approached by a local company about doing a direct mail marketing campaign for 8 different Austin area locations, we were asked to create a simple and cost effective way to reach a large residential market.
Sydney, one of our lead project managers, researched the options and created a customized solution that included 4-color offset printing and the USPS Every Door Direct Mail services. This customized solution allowed the client to cut cost on printing, postage as well as list acquisition. We didn't stop there though, we went a step further and worked magic with our in-house graphic designers to rework the design and layout so that the piece was not only professional but would stand out.
All eight Austin area locations were able to reach a targeted audience within a one mile radius of their centers. By wowing the customer with a great design, offering direct mail solutions that saved over a thousand dollars compared to standard bulk mail rates and providing cost cutting printing options the client was able to increase their reach for less and is now planning their second multi touch direct mail campaign for their other locations.
Sydney says it takes longer to plan but it is well ...
