BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Professional, great customer service and follow up. competitive prices and timely deliveries.
Every person that I come in contact with is very service oriented and completely concerned about meeting my business needs and providing the best product.
I love your quick turn around time.
Joel and Christian have been great! They worked very hard to help us meet our deadlines and made sure our trade booth looked amazing.
We are a small business and we have used AlphaGraphics for small jobs for several years. We appreciate their attention to detail, personal service, and delivery.
Fast, reliable and great quality!
The Staff is always professional, on time thorough, and knowledgeable concerning our Projects. I highly recommend AlphaGraphics South Charlotte!!
Your printing continues to be of the highest possible quality!
A quick phone call and I was able to reorder with no problem. Excellent service as always.
Service above and beyond, thank you so much for your work with the Humane Society of Union County. We came to you with a design and printing same-day RUSH (don't you just love clients like us?!) and you delivered. Grateful for your professionalism and expertise.
Your staff is very friendly and the final product is always top quality.
Great Costumer, great service and the most very helpful.
Danielle is always easy to work with and helps us get the job done with a quick turnaround.
AlphaGraphics consistently provides high quality printing for my organization and great customer service.
Always easy to work with. Turn around time is fantastic
fast & accurate, super friendly service, product looks great!
I appreciate the AlphaGraphics team on Monroe Road. They are always so creative and continue to impress us with their work!!
Always very friendly and great service!
Great service and quality!!
Have never thought about using the services of other firms. AG is my solid choice, even though I now live in SC!
wonderful customer service!
Danielle is a pleasure to work with. She is responsive, accommodating, and goes above and beyond to make sure that everything is correct and on schedule.
Greatly appreciate the effort to meet a short processing and delivery deadline with no extra charge!! We were very excited to have business cards ready for our new hire on her first day! Communication is everything and Alphagraphics is always on top of it!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.