BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Very happy with the help of the entire office especially Christy. I had a difficult job and everyone went above and beyond to make my vision come true.
Cindy B. David Hoffman Group
Very responsive. Great customer service. We love your partnership with us. Thank you!
Gina S. Express Employment Professionals
The entire staff is amazing! If they make a mistake they go out of their way to fix it. For my company, I don't go anywhere else for promo, displays and any other print items.
Tara B. Ozen Air Technology
Gwyn has always been my go to girl! She jumps in and really helps us get this a programs out in record time!
Tracey C. Carolina Figure Skating
You have a top notch team and I enjoy working with them. When I send them a job I rest assure it will be completed correctly and in a timely manner! Thank you for all you do.
Stephanie W. The Cypress of Charlotte LLC
Gwen is AMAZING to work with!! She has been easy to communicate with, efficient and always goes the extra mile!
Jordan G. Infinity Med Spa and Wellness
You guys are always willing to work with us to meet our deadlines, even when it is a really rushed or tight one. So appreciative!
George W. Charlotte Regional Business Alliance
Friendly business and always ready to help in anyway. We don't have to wait long to get the product we ordered. I would not trade this business for another as you all are awesome to work with......thankyou
Jamie F. Southminster
AlphaGraphics CLT did an excellent job fulfilling my graphic needs. I needed them to create notepads with a dull logo and they made it look absolutely perfect and we received a lot of compliments for it.
Sydney A. Split Second Sound
AlphaGraphics has been handling all our printing needs for several years. The quality of work is excellent, the turnaround time is always good and working with Gwen and Christy has been a pleasure as they are always courteous, very knowledgeable about the business and always eager to help. We would highly recommend AlphaGraphics CLT.
Joyce C. Closets by Design
Super fast and high quality service and final products. Working with the team is easy and the personal delivery is an excellent touch.
Drew W. Dunstone Company Inc
Everyone at AlphaGraphics CLT is supremely helpful and knowledgable. They make time for my small projects and never make me feel like a waste of their time. Customer service is a virtue I hold in the highest regard - add to that a quality product, and I will be a customer for life.
Rebecca T. Vinx Apothecary
Christy is amazing! She is always willing to help us. Goes over and beyond.
Andi B. Fort Mill School District #4
It's always a pleasure to work with Gwen and Christy and the entire AG staff! We especially like the quick turnaround on print jobs. And if the production crew ever has a question or recommendation, they always get in touch. Much appreciated!
Donna P. Calvary Church
Such an easy company to work with!
Bob S. Experimax
Quality and service is excellent
Sandy M. Imaging Associates Inc.
AG CLT is always very responsive and makes sure that we are getting the right product(s) for our needs. Thank you!
James H. PNC Music Pavilion - Live Nation
We use AlphaGraphics for ALL of our needs! They have stuck with us and worked to fill our needs from the beginning! They are QUICK, work with us to create the best products, and respond fast when we need them! We will continue to use AlphaGraphics!
Jessica G. Madison Capital Group
The AG CLT team went above and beyond to complete a last minute project for me. I had not properly formatted the presentation and the team took control, resolved this issue, made suggestions and made my project happen in 24 hours.
Kristina R. Elite Resouces
Always great dealing with AlphaGraphics -- quick and reliable!
Julie C. Southeast Psychological Services
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.