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Personalized URLs
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10700 Hammerly Blvd
Suite 115
Houston, Texas 77043
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
Personalized URLs 2

HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PERSONALIZED URLS IN HOUSTON

At AlphaGraphics in Houston, our skilled staff will help you create personalized URLs that will not only help you make a big impact on current customers, but potential clients as well. When using PURLs in direct marketing, your customers will be sent to a personal web page with information compiled just for them. This allows you to connect with your target audience like never before. Just come in today and we’ll get started on your PURLs today!

PERSONALIZED URLS (OR PURLS)

What is a personalized URL? Personalized URLs are landing pages that are uniquely designed for specific individuals targeted by your direct marketing campaign. They are both personal and interactive, and help you to communicate more effectively with your target audience. Our skilled staff members have the expertise to help you determine the perfect web addresses for your needs.

PURLS AND OTHER DIRECT MARKETING PIECES

At AlphaGraphics, we want to help incorporate PURLs into your direct marketing materials in order to encourage a more interactive experience for you and your customers. When PURLs are correctly paired with other tangible marketing strategies, we guarantee you’ll be able to easily:

  • Compile consumer data
  • Track activity
  • Enhance marketing campaigns
  • Measure returns on investment (ROIs)
  • Interact with potential customers

MARKETING EXPERTS

Our knowledgeable marketing team is always in the know when it comes to current marketing technologies. Whether you need personalized URLs or QR codes, we’ve got you covered. When you pair our expertise in direct marketing with your desire for business to thrive, we guarantee the results will be tremendous!

Give our Houston team a call today at (713) 785-0300 for more information, or click here for a free quote request.

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