BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Staff is always so helpful and work is quick and exactly what we ask for.
Christal B. Nashville TN
excellent quality and good pricing
Polite & friendly staff, prompt service, excellent products
I can say this was my first time using Alpha Graphics I was very pleased with the work. You have a group of wonderful people working there.
I have been working with AlphaGraphics for about 3 years on multiple projects. Their Customer Service is fantastic and to me that is one of the most important features when doing business with a vendor.
Great service, great quality product, quick turnaround and fair pricing.
Love the friendliness and speed of your staff! There is already quality but Alpha goes beyond quality.
Phil K. Cypress TX
I live a thousand miles from Nashville, but I use Alpha for all of my printing because they have the best prices, best service and best people.
Helpful, efficient, friendly. Exactly what I want in a vendor
The team is fast and accurate, and helped to steer our project in the right direction when we were unclear the best materials to use. We are constantly impressed with the outcome of our projects. Thanks!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.