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115 Metroplex Blvd.
Pearl, Mississippi 39208
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VARIABLE MAPS SHOW CUSTOMERS THE ROUTE TO YOUR FRONT DOOR

Show them the way! Variable mapping is an innovative marketing method for printing custom maps to your company's location on direct mail pieces.

Few marketing companies have the resources to provide this unique technology. Luckily for you, AlphaGraphics can help you incorporate variable maps into your cross-media marketing, making it a cinch for customers to find and do business with you. Ready to start connecting with your audience in a whole new way?

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WHEN YOU WORK WITH US, YOU CAN:

  • Generate a customer list based on your specific criteria
  • Map each address and provide personalized directions for each recipient
  • Design a cross-media approach that includes PURLs, QR codes, and social media marketing
  • Pique customers’ interest and increase traffic to your business
  • Refine campaign efforts to boost your ROI
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HOW DOES VARIABLE MAPPING WORK?

  • Variable mapping uses information from mailing list databases to generate custom maps for direct mail recipients.

  • Once generated, the maps are printed as a variable image on each piece.

  • This provides recipients another method for connecting with you—and makes you top-of-mind the next time they need your product or service.
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Not only are these maps helpful for your potential customers, but they also show people that you really care about them and their business. By providing them with custom directions made specifically for them, your direct mail campaign will be personal, precise and interactive. That spells results!

Ready to get started with your variable maps campaign? Contact the professionals at AlphaGraphics today.

VARIABLE MAPS AND PRINTING IN PEARL, MS

Easily finding the business and other locations we want to get to is something most people take for granted. With so many convenient tools at our fingertips, we can forget how difficult it is to find a place we’ve never been before. And with variable maps from AlphaGraphics Pearl, we make it even easier for customers to find your business with a customized route directly to your door.

A CUSTOMIZED APPROACH TO DIRECTIONS

Helping your most valuable customers and prospects find their way directly to your business is within reach with variable maps creation and printing from AlphaGraphics. This isn’t a method you’ll necessarily want to use on all your marketing campaigns, but it can go a long way when you’re promoting specific events, promotions or sales at your physical location or another location different from your typical business spot.

 

The reason variable maps provide more value to customers than a typical map or address is that they are personalized to a specific person or business. The variable map provides a visual route from their business or home address directly to your business and this makes it much easier for them to see themselves arriving at your store.

HOW VARIABLE MAPS WORK

The process for creating a variable map for your customers or prospects starts with two locations – theirs and yours. This requires that you have a location available for your customers. This could be in a customer list you already have or acquire for marketing purposes. With special software, a navigation route is mapped from their location to yours and then plotted on an image of a map. This map can then be saved as an image and used on marketing campaigns or special personalized websites or landing pages.

 

Variable maps are most useful when you are contacting people who are within a reasonable distance and who may be unfamiliar with your physical location. They can also be useful when you are directing people to a location different than they would normally expect to find you – like a special event that is offsite or if you are opening a new location. Variable maps are also most effective when they ask customers to take action and to come to see you. Directions are most useful when they have an immediate desire and need to get to your business.

ALPHAGRAPHICS – WITH YOU AT EVERY TURN

At AlphaGraphics, we have the expertise to implement and integrate variable maps into your marketing campaigns and materials. They are especially effective on direct mail campaigns and with personalized URLs or landing pages. Our experts are here and ready to help you with every element of generating and using your variable maps.

 

To get started or learn more today, call us at (601) 933-9550, visit our convenient location, or request a quote online.

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