Variable Data & Mapping

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.

Variable data makes printing personal

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

Generate more business with variable data printing

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

How does variable data printing work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer


Are you looking for new ways to engage with your customers and to give them a more personal connection to your business? Turn to AlphaGraphics Pearl for custom variable data printing services to get the attention of your customers – so you get noticed and get business.


Making a personal connection with your customers is one of the most important parts of an effective marketing strategy. Connecting customers with the benefits your product or service offers them will help them understand what you bring to the table and how their life can be better with you. One great way to connect with your customers in a meaningful way is with variable data printing.

Instead of sending generic marketing that could be addressed to anyone and everyone, variable data printing gives you the opportunity to address customers personally and to include information that is specifically relevant to them. Including your customers’ names is a natural first step, but you can also include other information based on their shopping preferences, their local (variable maps), and much more!

Variable data printing can be used in a wide range of printed materials and can include any number of variables. Variable data is most effective when you have up-to-date information about your customers and a strong message in your marketing. We’ll help you find the ones that are the most likely to resonate with your customers and make an impact. We offer:


Variable data printing doesn’t have to be complex or intimidating when you have help from true professionals. At AlphaGraphics, we’ve been helping our customers find their most important customers for years and we’re ready to help you. We’re the local experts on printing and marketing and are equipped with all the experience and expertise you’ll need to make a big impression on your customers.

To start working with us today, call us at (601) 933-9550, visit our convenient location, or request a free quote online. We’re the local design and printing professionals you can trust for your most demanding projects. Choose AlphaGraphics today!

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