2021 AlphaGraphics Makeover Contest
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. A
PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE
PROHIBITED BY LAW. PLEASE REVIEW THESE OFFICIAL RULES (“OFFICIAL
RULES”) CAREFULLY. DO NOT SUBMIT OR PARTICIPATE IN THIS CONTEST IF
YOU DO NOT MEET THE ELIGIBILITY REQUIREMENTS SET FORTH IN THESE
OFFICIAL RULES.
ELIGIBILITY: The 2021 AlphaGraphics Makeover Contest (the “Contest”) is a trade promotion
offered in the 50 U.S. States and D.C. (excluding Puerto Rico and US territories and possessions)
to small and medium sized businesses (eligible “entrant”). For greater certainty, the Contest is
open only to businesses; individuals acting for family, household, or domestic purposes are not
permitted to participate in the Contest. The sponsor (“Sponsor”) of the Contest is AlphaGraphics,
Inc. employees, officers, directors of Sponsor, AOR, Inc. (“Administrator”), their respective
subsidiaries and affiliated companies, agents, advertising/Contest agencies, individuals engaged
in the development, production, or distribution of materials for, or implementation of the Contest
including but not limited to retained social media influencers (collectively referred to herein as the
“Promotion Entities”), and the immediate family members (spouse, siblings, children, domestic
partners, and parents including foster and step-relations) or those living in their same household
(whether or not related) as any person in any of the preceding categories, are not eligible to enter
or win a prize. Void where prohibited or restricted by law.
IMPORTANT NOTICE: Entrants have the responsibility to review and understand their
company/employer’s policies and all applicable laws, rules and regulations regarding eligibility to
participate and/or receive prizes in trade Contests including this Contest. If an individual is
participating in violation of any such policies or laws, that individual and its employer may be
disqualified from this Contest, or from receiving prizes. Sponsor and Administrator disclaim any
and all liability and responsibility for disputes related to this matter.
By entering the Contest, each entrant fully and unconditionally agrees to and accepts these Official
Rules, the information provided by Sponsor in connection with the Contest, and the decisions of
the Sponsor and Administrator (and their authorized representatives) which are final and binding
with respect to all matters pertaining to this Contest and all elements thereof.
CONTEST PERIOD: The Contest begins on or about 12:00 am Mountain Time (“MT”) on
October 25, 2021 and ends at 11:59 pm MT on November 21, 2021 (“Contest Period”). The
Contest consists of one (1) contest, with three (3) selected winners, each receiving one (1) business
makeover.
The clock on the Administrator’s server shall be the official time keeping device for this Contest.
All time referenced in connection with the Contest is Mountain Time. Entrants are solely
responsible for determining the corresponding time zone in their respective jurisdictions; Contest
Entities disclaim all liability or responsibility relating thereto. Any Contest Entries submitted by
mail must be actually delivered to and received by Sponsor no later than the last business day of
the Contest Period in order to be considered qualified Entries.
HOW TO ENTER: In order to be eligible and regardless of entry method used, an entrant must
fill out the online entry form posted on Sponsor’s website at
Entrants may not participate using multiple or false mailing addresses, business names, email
addresses, IP addresses, identities, or accounts, nor shall entrants use any other device or artifice
to submit information or to enter more than the permitted number of times. Only entries and
information received and verified by Sponsor or Administrator (or their authorized representative)
within the time specified may be eligible to receive an entry into the contest for purposes of the
Contest. Any suspected attempt by any entrant, directly or indirectly, to cheat, to engage in fraud,
to obtain unauthentic or fraudulent entries, or to engage in any other form of artifice as determined
in Sponsor’s sole and absolute discretion, will void all such entries, and disqualify any entrant
suspected of using/benefitting from such methods. Without limiting the foregoing, Sponsor has
the right to verify entrants’ eligibility and compliance with these Official Rules and, on the basis
of its investigation, to disqualify any entrant/entry at any time during or after the Contest Period.
Without limiting the foregoing, entrant will be disqualified if Sponsor believes the entrant’s
participation, or any element thereof, is not in the spirit of the Contest or is ineligible or otherwise
not compliant herewith, or if Sponsor believes awarding a prize will have a detrimental impact on
Sponsor, this Contest or any element thereof, or any of Sponsor’s and/or other Contest Entities’
brands, products or services. Contest Entities assume no responsibility for lost, late, incomplete,
inaccurate, non-compliant, illegible, delayed, destroyed, damaged, not received, undelivered, or
misdirected oil change information and/or entries (in whole or in part). All information submitted
becomes the property of Sponsor and will not be acknowledged or returned.
If an entrant is participating in the Contest via a mobile device, message and data rates may
apply. Entrant should consult his/her wireless service provider regarding its pricing plans.
Participation may not be available on all mobile devices. Consent is not a condition of purchase.
CRITERIA FOR SELECTING WINNERS: The result of the Contest depends on the number
of eligible entries received during the applicable Entry Period, and on the merits of each entry in
Sponsor’s discretion. Winners will be selected on the basis of the following criteria:
● Brand Story (15%): What is the story behind how the business was started and any
challenges or victories?
● Impact Due to Environment (25%): Why and how was this business impacted by
events that occurred in 2020 and 2021?
● Community Focus (25%): How does the business give back to the community it
serves?
● Wow Factor (10%): Does the business have a wow factor above and beyond their
community impact?
● Viability (10%): Does the space lend itself well for an impactful AlphaGraphics
makeover?
● Originality (5%): How creative and inventive was the content of the submission?
● Consistency with Sponsor's core values (10%): How accurately does the entry
represent the Sponsor's core values?
Each entry will then be awarded a score from 0 (poor) to 100 (perfect) in each category (the
"Judging Round"). Sponsor will weight and tally all of the scores for each entry with input from
social media influencers participating in the Contest, and then rank them according to cumulative
score. The three (3) entrants with the highest cumulative scores in the Judging Round will be
declared the Grand Prize Provisional Winners. In the event of a tie, the Grand Prize Provisional
Winner(s) will be the entry(ies) among the tied entries with the higher score in the category of
Originality. In the event of a further tie, the Grand Prize Provisional Winner will be the entry
among the still tied entries with the higher score in the category of Consistent with Sponsor’s Core
Values. In the event of a further tie, the still tied entries will be re-judged by a new panel of judges
selected by the Sponsor using the criteria above. Decisions of judges are final and binding in all
respects. Being named a Grand Prize Provisional Winner is subject to validation and verification
of eligibility and compliance with all terms and conditions set forth in these Official Rules. Sponsor
reserves the right to select no winner if the quality or quantity of eligible entries is insufficient.
Limit three (3) Grand Prizes; each entrant may win only one (1) Grand Prize.
If you are confirmed as a winner of this Contest:
• You may not exchange your prize for cash or any other merchandise or services.
However, if for any reason an advertised prize is unavailable or Sponsor wishes to
substitute a particular advertised prize, we reserve the right to substitute a prize of equal
or greater value; and
• You may not designate someone else as the winner. If you are unable or unwilling to
accept your prize, we will award it to an alternate potential winner; and
• If you accept a prize, you will be solely responsible for all applicable taxes related to
accepting the prize.
Potential prize winners and their owners and personnel may be required to complete, sign, and
return a Declaration of Eligibility, Release of Liability and, where lawful, Publicity Release within
the time specified by the Administrator, or else the prize will be forfeited and an alternate potential
prize winner selected. The participants selected as a Grand Prize Provisional Winners may be
required to provide a valid Social Security Number or Tax ID Number to Sponsor for tax purposes
and/or complete an IRS 1099-MISC in order to claim the prize. The participants selected as Prize
Provisional Winners must also nominate an owner or employee of their respective business to act
as a spokesperson for the Contest, and that nominee must participate in videos, photo shoots, and
interviews, to be used by Sponsor and Contest Entities for any purpose as determined desirable in
their sole discretion. Failure of the Grand Prize Provisional Winner or any nominee to timely sign,
notarize and return any required declaration or release, or the return of any prize, affidavit/release
or prize notification as undeliverable, or failure of the Grand Prize Provisional Winner to claim
the prize or to comply with any term or condition of these Official Rules, may result in
disqualification, the forfeiture of his or her interest in the prize, and the award of the prize to the
entrant with the next highest score in the Judging Round (the "Substitute Grand Prize Provisional
Winner”).
In the event of noncompliance, if an entrant (or any employee) is or becomes noncompliant or
ineligible during or after the Contest Period, or if a potential winner fails to respond to the email
or other notification within the time specified, declines the prize, or cannot be reached using the
contact information (in Sponsor’s discretion) from the Website, that prize will be forfeited in its
entirety. Prize or prize notifications that are not received, un-awarded, unclaimed, returned,
undeliverable, misdirected (including into spam or junk folders) or otherwise will be forfeited and
will not be awarded or re-awarded.
PRIZES/APPROXIMATE RETAIL VALUE (“ARV”): Three winners will be selected, each
of which will receive one business makeover valued at approximately $25,000.00 retail.
IMPORTANT NOTICE: AlphaGraphics, Inc. reserves the right to substitute a prize of equal or
greater value. If a winner is disqualified, AlphaGraphics, Inc. will either choose an alternate winner
or the prize will remain un-awarded.
By accepting any prize, all winners agree to abide by any terms, conditions and restrictions of
prizing website and prize issuer. Once awarded, a prize will not be replaced by Contest Entities if
unclaimed, misdelivered, lost, misplaced, damaged, destroyed or stolen. The prize must be
scheduled and completely utilized no later than December 31, 2021.
Prizes must be accepted in their entirety. Prizes cannot be assigned, transferred, or substituted, in
whole or in part, except by Sponsor who may, at its sole discretion, substitute a prize (or prize
element) with a prize of equal or greater value. Prizes are not redeemable for cash; any difference
between the actual value and ARV of the prize will not be awarded as cash, or otherwise. All
expenses not specifically stated herein are solely the responsibility of the winner. All federal,
provincial/territorial, state and local taxes are the sole responsibility of the winner; winner is
advised to seek independent counsel regarding prize tax implications. In no event will the Contest
Entities be responsible for awarding more than the stated number or description of prizes herein
or on the Website. Prizes, and any element thereof, including any products received as a prize,
may not be sold, resold, auctioned, bartered, or placed into any other unauthorized channels of
distribution. Any prize pictured or mentioned in advertising or Contest materials (including the
Website) is for illustrative purposes only and may not be the actual prize awarded. Trademarks
depicted or associated with prizes are the registered trademarks or trademarks of their respective
owners/manufacturers, which are not sponsors of nor otherwise affiliated with this Contest.
WITHOUT LIMITING ANY MANUFACTURER WARRANTIES, SPONSOR AND OTHER
CONTEST ENTITIES MAKE NO WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE
QUALITY OR CONDITION OF A PRIZE (AWARDED “AS IS”) AND EXPRESSLY DISCLAIMS
ANY WARRANTY OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR
PURPOSE.
LIMITATIONS OF LIABILITY, RELEASE AND INDEMNIFICATION: BY
PARTICIPATING, ENTRANTS AGREE TO RELEASE, DISCHARGE AND HOLD
HARMLESS TO THE FULLEST EXTENT PERMITTED BY LAW THE SPONSOR,
OTHER CONTEST ENTITIES, AND THEIR PARENT, AFFILIATED AND
SUBSIDIARY COMPANIES, ADVERTISING AND CONTEST AGENCIES, AND THEIR
RESPECTIVE DISTRIBUTORS, OFFICERS, DIRECTORS, EMPLOYEES,
INDEPENDENT CONTRACTORS, REPRESENTATIVES, ASSIGNS AND AGENTS
(“RELEASED PARTIES”) FROM AND AGAINST ANY AND ALL ALLEGED AND/OR
ACTUAL CLAIMS, CAUSES OF ACTION, DEMANDS, LOSSES, SETTLEMENTS
(WHETHER OR NOT LITIGATION OR OTHER LEGAL PROCEEDINGS ARE
COMMENCED), LIABILITIES AND DAMAGES OF ANY KIND WHATSOEVER
EXISTING NOW OR ARISING IN THE FUTURE (INCLUDING, WITHOUT
LIMITATION, BODILY INJURY, PERSONAL INJURY, DEATH, DISABILITY AND
PROPERTY DAMAGE, VIOLATION OF PROPRIETARY, PUBLICITY, PRIVACY OR
ANY OTHER RIGHT), COSTS AND EXPENSES (INCLUDING, WITHOUT
LIMITATION, REASONABLE ATTORNEYS’ FEES, COURT COSTS, SETTLEMENT
AND DISBURSEMENTS) DIRECTLY OR INDIRECTLY ARISING OUT OF USE OF
THE ENTRY IN WHOLE OR IN PART, THE ACCEPTANCE, POSSESSION, USE,
MISDIRECTION, OR MISUSE OF AN INCENTIVE, PRIZE OR ANY ELEMENT
THEREOF, PARTICIPATION IN THE CONTEST AND/OR PRIZE RELATED
ACTIVITY, AND ACCESS/USE OF ALL WEBSITES, WHETHER OR NOT CAUSED BY
THE NEGLIGENCE OF ONE OR MORE OF THE RELEASED PARTIES. To the fullest
extent permitted by law, entrants covenant not to sue any Released Party or cause them to be sued
regarding any matter released above; and further covenant not to disaffirm, limit or rescind these
releases. A waiver by one or more of the Contest Entities of any term in these Official Rules does
not constitute a waiver of any other provision.
IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY
INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT
OF THIS CONTEST, PARTICIPATION IN CONTEST AND/OR PRIZE RELATED
ACTIVITIES, THE USE OR MISUSE OF A PRIZE OR ANY ELEMENT THEREOF, OR
ACCESS TO, AND USE OF ANY PARTICIPATING WEBSITE(S) OR THE DOWNLOADING
FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE(S). Without
limiting the foregoing, the Website is provided “AS IS” without warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness
for a particular purpose, and non-infringement.
BY ENTERING THE CONTEST, ENTRANTS AND WINNERS AGREE TO INDEMNIFY
AND HOLD HARMLESS SPONSOR, PROMOTION ENTITIES, ITS MEMBERS, OFFICERS,
MANAGERS, EMPLOYEES, REPRESENTATIVES, AGENTS, SUBSIDIARIES AND
AFFILIATES (THE “INDEMNIFIED PARTIES”), FROM AND AGAINST ANY CLAIMS,
DEMANDS, COSTS, LIABILITIES, DAMAGES, LOSSES, CAUSES OF ACTION, OR
INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM (A)
THE PARTICIPATION IN THE CONTEST OR RECEIPT OR USE OF ANY PRIZE, AND (B)
ANY BREACH OF THESE OFFICIAL RULES OR ANY REPRESENTATIONS AND
WARRANTIES IN THESE OFFICIAL RULES.
By entering and/or accepting a prize, entrants and winners hereby irrevocably consent, where
lawful, to the use (but without obligation) by Sponsor (and its affiliated companies and their
respective authorized representatives) of their business name, image, photographs, videotape,
likeness, hometown name, biographical information, voice, as well as any statements regarding
the Contest or Sponsor (provided they are true) for publicity, trade, advertising and promotional
purposes in all media now known or hereafter developed worldwide, including but not limited to
the Internet, mobile devices, and World Wide Web, without additional compensation, and without
the right of review, notification or approval.
In the event of noncompliance, if an entrant is or becomes noncompliant or ineligible during or
after the Contest Period, or a potential winner fails to respond within the time specified, or cannot
be reached using the contact information (in Sponsor’s discretion) provided on the entry, that prize
will be forfeited in its entirety and will not be re-awarded.
GENERAL CONDITIONS: Neither Sponsor nor any of the other Promotion Entities are
responsible for lost, late, misdirected, incomplete, unintelligible, illegible, stolen, returned, or
undelivered entries, oil change or other information, or e-mail, or for lost, interrupted or
unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other
connections availability, accessibility or traffic congestion, or miscommunications, or failed
computer, network, telephone, satellite, cable hardware, software or lines, or technical failure, or
jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software
malfunctions, failures or difficulties, incompatibility, or errors of any kind whether human,
mechanical, electronic or network, or the incorrect or inaccurate capture of entry or other
information, nor for the failure to capture any such information. Persons who are suspected of
tampering with or abusing any aspect of the Contest or Website, as solely determined by the
Sponsor, will be disqualified. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY
DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE
CONTEST IS IN VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN
ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND
DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY
LAW, INCLUDING CRIMINAL PROSECUTION. Sponsor is not responsible for injury or
damage to entrants’ or to any other person’s computer or mobile device related to or resulting from
participating in this Contest or downloading materials from or use of any Website. Should any
portion of the Contest be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, nonauthorized
human intervention, technical failures or other causes similar or dissimilar which, in
the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper
play, participation, or submission of entries, Sponsor reserves the right at its sole discretion to
suspend, modify or terminate the Contest, or any element thereof, and select winners (for the
respective contest or element thereof as applicable) from eligible entries received prior to the action
taken, or as otherwise deemed fair and appropriate by Sponsor. Sponsor is not responsible for any
incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any
equipment or programming associated with or utilized in the Contest, and assumes no
responsibility for any error, interruption, deletion, defect, delay in operation, or transmission,
communications line failure, theft or destruction to, or unauthorized use of the Website. In the
event of any discrepancy, ambiguity, inconsistency, printing or any other error or
miscommunication in any advertising, brochures, cover letters, announcements, Contest materials
and/or any other information relating to this Contest or any element thereof, these Official Rules
shall govern.
Contest Entities shall not be liable to entrants, winners or any other person or entity for failure to
execute the Contest, or any element thereof or supply a prize, or any part thereof, by reason of any
act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasigovernmental
entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to
be invalid), equipment failure, terrorist act, cyber-attack, earthquake, war, fire, flood, explosion,
unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal),
labor or material shortage, transportation interruption of any kind, work slow-down, civil
disturbance, insurrection, riot, epidemic or pandemic, or any similar or dissimilar event beyond
their reasonable control.
DISPUTES/ARBITRATION: THIS CONTEST IS GOVERNED (A) BY THE LAWS OF THE
UNITED STATES AND THE STATE OF COLORADO WITHOUT RESPECT TO CONFLICT
OF LAW DOCTRINES. Entrants are solely responsible for compliance with all applicable laws,
rules and regulations including but not limited to tax and similar reporting obligations imposed by
the federal, state, provincial/territorial and local authorities. Written notices of claims or disputes
(“Demand”) shall be sent to the Sponsor at the following address (the “Notice Address”): 143
Union Boulevard, Suite 650, Lakewood, CO 80228 United States, or by email to
marketing@alphagraphics.com. If the claim or dispute contained in the Demand is not resolved to
entrant’s satisfaction within ten (10) business days after Sponsor’s receipt, the entrant shall file a
Demand for Arbitration with JAMS (“Arbitrator”), pursuant to the JAMS Arbitration
Administrative Policies and, unless otherwise agreed in writing by the parties, to the applicable
JAMS Arbitration Rules and Procedures. For any such filing of a demand for arbitration, entrant
must affect proper service under the rules of the Arbitrator and notice to the Notice Address may
not be sufficient. Entrant agrees that the Arbitrator will have sole and exclusive jurisdiction over
any dispute with Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration
agreements and governs the interpretation and enforcement of the agreement to arbitrate. The place
of any arbitration shall be Denver, Colorado. TO THE EXTENT PERMITTED BY LAW, THE
RIGHTS TO LITIGATE, TO SEEK INJUNCTIVE RELIEF OR TO MAKE ANY OTHER
RECOURSE TO JUDICIAL OR ANY OTHER PROCEDURE IN CASE OF DISPUTES OR
CLAIMS RESULTING FROM OR IN CONNECTION WITH THIS CONTEST ARE HEREBY
EXCLUDED, AND YOU EXPRESSLY WAIVE ANY AND ALL SUCH RIGHTS. IN THE
EVENT THAT A COURT OF COMPETENT JURISDICTION FINDS THE FOREGOING
WAIVER UNENFORCEABLE, YOU HEREBY AGREE TO THE DISPUTE RESOLUTION
PROCEDURES SET FORTH IN THIS SECTION.
PRIVACY POLICY: For information about how the Sponsor uses personal information collected
in connection with this Contest, please see its privacy policy, located at
WINNERS LIST: For a list of winners of prizes, mail your request in a U.S. sufficiently selfaddressed,
stamped envelope to be received by AlphaGraphics, Inc. within three (3) months of the
close of the Contest Period to: 143 Union Boulevard, Suite 650, Lakewood, CO 80228 United
States.
Sponsor reserves the right, without notice or prior approval, to modify or supersede these Official
Rules in its sole reasonable discretion, and in such event will post revised Rules on the Website,
which will continue to govern all aspects of the Contest. Sponsor may also end the Contest at any
time for any reason in its sole discretion without obligation to any entrant.
SPONSOR: This Contest is hosted by AlphaGraphics, Inc. located at 143 Union Boulevard, Suite
650, Lakewood, CO 80228 United States. For more information please contact
marketing@alphagraphics.com. © 2021 AlphaGraphics, Inc. All rights reserved.