Trade Shows

When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Make your booth the talk of the expo with custom trade show materials.

Are your current displays drawing qualified leads to achieve your revenue goals?

AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.

Don't settle for a plain trade show booth

Vivid, alluring graphics draw conclusions in viewers’ minds. AlphaGraphics can help your event visuals narrate the right story.

When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing visitors enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

We've got you covered

We offer everything to surpass your trade show objectives!

To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications.

Our trade show material options include:

  • Eye-catching signs and promotional banners
  • Professional displays, booths and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Order forms
  • Catalogs, brochures, and manuals
  • Supplemental materials like CDs or DVDs
  • Direct mail and multi-channel campaigns

Some integrated marketing material features include:

  • QR codes
  • Personalized URLs
  • Personalized campaigns

Five tips to rock your trade show

Select a theme. Choose something memorable that relates to your company or sales pitch.

Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.

Two words… Free stuff. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.

Try raffles. Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.

Set measurable objectives. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.

Crafting Memorable Design Elements

Your trade show booth design can make you a hit at any trade show if it's done right. Read here for a guide to crafting memorable design elements.

Read Now


  • How can I capture my target audience's attention before an event?
    We specialize in pre-event strategies to grab your audience's attention. We offer graphic design services to create unique logos and designs that reflect your organization's brand and set you apart.
  • Why do I need a dedicated website for my event?
    A dedicated event website or landing page is crucial. It provides prospective attendees with all the essential details, such as location, speakers, dress code, and registration costs, making it easy for them to register.
  • What is the importance of direct mail marketing for events?
    Direct mail marketing is a tangible way to build awareness. We offer various options, including postcards, brochures, preliminary programs, and formal invitations to ensure your event details reach your audience effectively.
  • How can I maximize the value of promotional items at my event?
    To get the most bang for your buck, consider reusable items and branded clothing for your employees. We also suggest providing two of each promotional item and creating items tailored to decision-makers' needs with discreet logos and catchy taglines.
  • What types of promotional products are popular among event attendees?
    Popular promotional items include reusable items, branded clothing, mouse pads, flash drives, and discreetly branded items with catchy taglines. We can help you create items that resonate with your audience.
  • How can I encourage attendees to share promotional items?
    Encouraging attendees to share the love is essential. By providing two of each item and creating useful and shareable items, you'll increase the likelihood of attendees sharing your branded materials.
  • What are the key elements of effective event branding?
    Effective event branding includes unique logos and design elements, dedicated event websites, digital marketing to target your audience, and impactful direct mail marketing to raise awareness. We cover all these aspects.
  • Can you customize event materials to match our organization's branding?
    Absolutely, our graphic design services are tailored to reflect your organization's branding and values. We ensure your event materials align seamlessly with your identity.

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