Lead Generation

The marketing professionals at AlphaGraphics have the industry experience to help you generate leads, build your customer acquisition list, and deliver effective marketing solutions.


Sometimes, getting a customer to talk to you for the first time is the hardest part of making the sale. That's where the marketing professionals at AlphaGraphics Rancho Cordova come in. We’re the local lead generation and list acquisition professionals and we’re ready to help you get noticed and get business.

Lead generation fills the sales funnel

A critical element to success in the marketplace is your ability to find new leads in the proper channels and convert them into long-term customers.

When you work with the lead generation professionals at AlphaGraphics, we'll help you select, build, and organize your customer acquisition list. Then, using our comprehensive marketing services, we'll deliver effective solutions that will maximize your return on investment.


Creating a great experience for your customers starts at the very beginning of their journey – lead acquisition. When you’re trying to find new customers to buy your products or services, it makes sense to know who your best current customers are. This is one of the best ways to reach out to others who may love your offering.

Lead generation can take many forms, but it is primarily aimed at getting potential customers to notice you, learn more about your business, and eventually purchase your products or services. We offer a wide range of lead generation services, including:

Our lead generation solutions include

  • Direct mail marketing with Personalized URLs or QR codes
  • Email marketing and social media campaigns
  • Tradeshow signage and marketing materials
  • Promotional products

Generating qualified leads is a fundamental step in the sales process. If done correctly, it will reap enormous rewards once your marketing campaign is complete. The key is to collect the proper information from your prospects up front, so you can build a marketing strategy that addresses their unique requirements.


One of the most important parts of pulling off a great direct mail campaign is starting with a great list. Whether you’re using your own customer mailing list or sourcing one to your specifications, the higher quality of the list, the better. When you want to expand your customer base beyond the ones you already have, it is more effective to get a list that contains new people. This is great for email marketing as well as for your direct mail campaigns.

List acquisition from a specialist, like AlphaGraphics, is a great option because it gives you the flexibility to select the factors that are most important to your targeting – a geographic area, household income, gender, education level, etc. This makes it much easier to reach your target customers so that your marketing budget is used most effectively.

Whether you just need a few quick prints or need help with a large marketing project, our team is ready to help you create the materials that are sure to get you noticed in all the right ways. To get started or learn more request a free quote online, visit our convenient location, or call us at (916) 221-4333.

What is a lead?

A lead is a potential customer who has shown interest in your company's products or services. By finding and acting on your business' most relevant leads, your salespeople can focus on those individuals most likely to be interrested in your products and services. Once you’ve generated a lead, you need a process through which you build trust and provide further information so a lead can convert into a satisfied customer.

How will a lead generation program help my business?

An effective lead generation program will nurture your prospects along their path to purchase. The better you understand your buyers’ needs, the more effectively you’ll be able to inform them about your product and business as a whole. The marketing professionals at AlphaGraphics have the tools and the industry knowledge to help you generate and convert leads.

Let us help you get started