About Us

AlphaGraphics offers custom print and marketing solutions that get noticed to get you business.

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AlphaGraphics Golden

1217 Miner's Alley
Golden, Colorado 80401


Every customer at AlphaGraphics Golden feels like their project is the most important one we have.

That's because we thrive on becoming their trusted partner, strategizing and consulting to improve their ROMI (Return on Marketing Investment) and find the most effective ways to spend their hard-earned budget.

AlphaGraphics in Golden has been serving the Golden/Foothills market for nearly 20 years (previously as Apex Printing)!  Located in the heart of old town Golden - a short drive from the foothills communities, casino towns, and nearby technology centers. Ed and Robin Rothschild have operated the Center since 2006, and each brought a unique professional background and approach -- he as Corporate CEO and she as small havebusiness entrepreneur -- to helping businesses plan and produce their visual communications. They've built and lead a team invested in their professions, our staff members average 15 years+ in the industry.

We match this deep skill set with a breadth of in-house, cutting-edge equipment that can produce high-quality results at speeds and prices that our business clients require. Our quality and service have turned customers into loyal fans.

Our commitment to the success of our customers shows in the distinctions we've been honored with:

  • The Franny Award (2015) – the “Oscar” of franchise awards
  • Business of the Year, Arvada Chamber, 2013
  • Quick Print Magazine Top 100 List – many, many years in a row


Your success is our only measure of success. 

We are driven by our clients’ business results and we measure our performance on how well we can help solve their complex business problems and increase their ROMI (Return on Marketing Investment).

AlphaGraphics Golden is proud to be a business partner to some of our area's most successful organizations. We work with hundreds of companies large and small – and literally from A to Z:

  • Butterfly Pavilion
  • Colorado School of Mines
  • Downtown Denver Partnership
  • Eagle River Designs
  • Fire Alarm Services
  • GHPhipps
  • Hill & Knowlton
  • Innovage
  • Jviation
  • King Soopers
  • Liberty Oilfield Services
  • Miner's Alley Playhouse
  • National MS Society
  • Outward Hound
  • Protogenic Tenere
  • QEP Resources
  • RNL Design
  • SMA America
  • Table Mountain Inn
  • UE Compression
  • Visit Denver
  • Woolleys Classic Suites
  • Xcel Energy
  • Young Americans
  • Zipcar


Our clients (yes, and we too) have big ideas, and we've got the tools to make them become reality.

No project or goal is too big or too small for our breadth of equipment and systems to handle, so bring on the challenge!

Our Quality Management Program, based on ISO 9001:2008 standards and lean manufacturing principles, ensures that every project we do for you meets the highest quality requirements possible. So you can trust that your finished product will be done right, by the deadline, every time. The best assurance of our quality and capabilities is to come take a tour. Please! We love to show off our people, systems, and equipment.

 AlphaGraphics Golden believes that a strong business model is one that adapts with the times, and works to acquire the equipment and software that will make us your single source provider for your marketing and printing needs. Our product and service offerings go beyond the scope of traditional specialty print shops because of the tools we have in-house. Below is a partial list of equipment and specialty software that we own. 

 Design and PrePress Department

  • Macs and PC's. We have them! A lot actually.
  • Small and Large Format Scanners
  • Full time senior graphic design team

Specialty Marketing Software/Support

  • Adobe Creative Cloud Design Software
  • Multiple Website Development Platforms (Microsites, Magento, Wordpress)
  • Microsoft Publisher/Office Suite
  • XMPie
  • Purlem
  • FusionPro
  • ASI Membership
  • E-Publishing – eMagStudio
  • E-mail Marketing Software (Robly)

Offset Press Department

  • Heidelberg QM46-4 DI Press
  • Heidelberg QM 42-2 Presses (2)
  • Capable of 1 to 4 Color Spot and Process Printing
  • Computer-to-Plate Systems

Digital Printing Department

  • Xerox DocuColor 700 Digital Color Press (2)
  • Xerox Versant 2100 Color Press (2)
  • Ricoh C901S
  • Xerox Nuvera 120
  • Xerox Nuvera 100
  • Xerox 4110
  • Ricoh Pro 907EX
  • Ricoh 8100
  • Various digital B&W printers (less than 100ppm each)
  • Digital Envelope Printer - PSI LM3655

Large Format (Signs) Department

  • EFI H652 Flatbed Plotter (64in wide, white ink, UV cure)
  • HP Z6100 Large Format Printers (60 inch) (3)
  • HP L26500 Latex Printer (60 inch)
  • KIP 3001 Engineering Copying Printer
  • Zund G3 M-2500 Cutting/Routing System
  • Large Format Laminators (GBC Discovery 80, Titan 110, and GFP 400 Series 63")

Bindery Department

  • Polar Paper Cutters (3)
  • Therm-O-Type Zip CSCL Digital Finisher
  • Various Paper Drills
  • Various Corner Rounders
  • Various Pouch Laminators
  • Various High-Speed Punch/Coiling/Closing Systems
  • Various Folders
  • Morgana AutoCreaser Digital Scoring/Perforating Systems (2)
  • Various Shrink Wrapping Systems
Edward Rothschild


Owner - Arvada/Downtown Denver/Golden

Edward Rothschild has owned and managed several AlphaGraphics Centers since 1996 with his wife Robin. Prior to a life in the visual communications and marketing services world, Edward served as CEO of Arcadis Geraghty & Miller (now Arcadis) — an environmental consulting and engineering firm. His technical background is in zoology, geology, and hydrogeology and Edward was researcher and consultant for over 20 years (IEC Corp (uranium mining), Oak Ridge National Laboratory, CH2M Hill and Geraghty & Miller). Edward has earned several degrees, including a double Bachelor’s degree in zoology and geology from the University of Vermont, a Master’s degree in hydrogeology from the University of Wisconsin and an Executive MBA from Kellogg School of Business.


Email: erothschild@alphagraphics.com

Office: 303.422.5400

Christina Estrada

CHRISTINA ESTRADA                  

Center Manager - Golden

Christina Estrada hails from Tucson, Arizona with a BA from the University of Arizona. She has been living in Colorado since 1995, and she has been with AlphaGraphics for nearly 20 years. She worked as a graphic designer for the first six years, and she is now a Sales and Marketing Consultant. Christina is dedicated to building and creating long-lasting relationships through business-to-business sales. She has proven her ability to provide exemplary customer service, and she effectively manages her client’s projects with a keen eye, attention to detail, and frequent communication. Christina collaborates with each internal department to ensure that her client’s projects are always on schedule and that the end result is of the highest-quality possible. She takes great pride in partnering with her client’s to make sure every project meets their needs and expectations.

E-mail: cestrada@alphagraphics.com

Office: 303.279.6834

John Thomas


Director of Sales & Marketing

John has over 25 years experience in sales and marketing. John's contributions have been integral to the success of companies including Marriot Hotels, United Express Airlines, The Quantum Companies the Hertz Corporation, American Express, Rio Grande Scenic Railroad (Colorado) CopperSpike Train Excursion (Arizona), and the Mt. Hood Railroad (Hood River, Oregon). His vision and effective team-building management style have led to company and industry leading innovations in customer acquisition, integrated sales and marketing, strategic planning, strategic partnerships, SEO, web development and other technology platforms. His peers commend his integrity, ethical initiative, and effective personal leadership style.


Email: johnthomas@alphagraphics.com

Office: 303.422.5400

Rich Cloke


VP of Operations & Center Manager - Downtown Denver

Rich is the Center Manager for our location in Downtown Denver. He began running presses while in high school in California and has continued his career in the printing industry for well over 30 years. He started with AlphaGraphics in Arizona as a press operator and was soon promoted to store manager. Rich has also worked at our corporate headquarters (AGI) providing support for stores as well as being a quality systems auditor. He has been the Downtown Denver Center Manager since moving to Colorado in 2003. Rich’s vast experience in the print industry has helped our Downtown Denver Center achieve new heights. Rich is extremely client oriented and can often be seen working on projects on any given weekend!


E-mail: rclokejr@alphagraphics.com

Office: 303.820.2679