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AlphaGraphics - Smyrna

2400 Herodian Way SE
Smyrna, Georgia 30080

FROM OUR OWNERS | Lloyd and Wendy Race

Two successful parents and partners in life. The pandemic changed many things including our desire to own a business again. Wendy grew up with two entrepreneurial parents and owned her first business at the age of 13. Lloyd had a flourishing landscaping business in New York but gave it up to raise their three children so Wendy’s career as a global HR executive with a Fortune 100 company could be successful.

Rooted in the uncertainty of the pandemic Wendy and Lloyd decided it was time to lay down roots in their Cobb Community that they have come to love. Wendy reflects, “Business’ were suffering everywhere and we thought we could help breathe some life into one that needed a customer-first approach, Alphagraphics is all about the customer and we loved the Franchise from the start”.

Lloyd operates the business day-to-day but mostly spends time with his customers making sure that they get a premium experience when making decisions about their Marketing print needs. Wendy helps manage the growth while handling the administration of the business. Together they make a dynamic team and are excited to be part of the Alphagraphics family and are ready to service North Atlanta.


At AlphaGraphics North Atlanta, we are much more than just a printing company. We are a full-service marketing communications company that offers an array of services to help keep you on the cutting edge of the various marketing channels available...

Cecile Nelson

Cecile Nelson - Office Manager

With her background in service delivery within the printing industry, Cecile is dedicated to the partnership with our customers while closely collaborating with the production team to ensure the client’s print and marketing solutions are met. Besides spending time with her family, this Caribbean-born soul is fond of sports, beaches, and enjoys the outdoors on warmer days.

Julie Watson

Julie Watson - Graphic Designer

Julie graduated from The Art Institute of Atlanta with a BFA in Graphic Design in 2008 and has been in the Print and Sign Industry since 2003. She has been with AlphaGraphics since January 2016. Julie is a Graphic Designer that also does print production, sign production, and signage installations. Julie is on the Advisory Committee which writes the curriculum for the Design and Media Production Technology Program at Lanier Technical College. She was recently one of the producers of a non-profit short film, “Boxes”. “Boxes” is shown in local churches and schools to raise awareness of homelessness and to bring new understanding to the issue. In her spare time, she loves mountain biking, trail running, kayaking, taking her dog to the dog park, and co-piloting airplanes with her father and grandfather. She is training now to run her 5th marathon and her first trail 50k next fall.

Ryan Valich

Ryan Valich - Production Lead

Ryan has been in the print and design industry all of his life. The first job he ever had was with his father at his vinyl sign-making operation, in the shop he built in the back yard of my childhood home. The feel of an X-Acto knife and the sound of a plotter zipping along rolls of glossy color are things nostalgic to him. Eventually, he found himself working in the printing industry in 2002. From there Ryan has spent time with digital, offset, and wide format printers as well as design and publishing software. He has also worked for both large and small business operations over the years and would be happy to provide solutions to your printing needs.



Whether it's beating an impossible deadline or hand-delivering proofs, pulling things off other quick printers can't is what drives our work at AlphaGraphics North Atlanta. We've been helping businesses build their bottom line by planning, producing, and managing their visual communication for more than 20 years.

Owners and operators Lloyd and Wendy Race brings 25 years of leadership experience to lead our tenured and talented team, most of whom have 10-20 years invested in their craft. That experience shows in the final product. We know the right questions to ask and have the state-of-the-art equipment to turn around a more impressive product in a faster time than other printers and all at a competitive price.

Our goal is for our customers to get noticed by their customers. Sometimes that means designing and producing custom pocket folders for a pharmaceutical company that rebranded the room at a conference. Other times it means problem-solving artwork files with subtle but significant issues for an advertising agency.

Our commitment to customers and business is evident by more than 1,000 reviews raving about our attention to detail and willingness to take the extra step. We're also proudly promoting local businesses through our participation with the local chamber of commerce.


Say goodbye to late nights, DIY (do it yourself) designs and empty ink. Forget about techno-stress, marketing mishaps, and haphazard results. Leave your time to what you do best and say hello to your local marketing communications expert, AlphaGraphics.

AlphaGraphics North Atlanta is a locally owned and operated, full-service marketing communications company located in the Cumberland-Vinings area.

We're experts in design, printing, mailing and digital archiving services, as well as direct marketing solutions that include the latest technologies in variable data printing, 1:1 marketing and cross-media campaigns. When you partner with us, you are partnering with an expert who can drive results for your business using a multi-channel approach:

  • Branding and Identity
  • E-mail marketing
  • Direct marketing
  • Online marketing
  • Mobile marketing
  • ePublications
  • Business solutions
  • Print services

We are data-driven, results-oriented, and ready to leverage today’s technologies to grow your bottom line and increase your ROI.

Call us at 770-953-2424 or e-mail us today at to get started.


We are driven by our clients’ business results. We measure ourselves based on how we can solve their complex business problems and increase their ROI. That’s why we are proud to share our client’s work with you. We're happy to provide references upon request.


Let’s cut to the chase. What it all comes down to is money—you want to make more of it, while working less. That’s where we come in. We’re your start-to-finish partner, working to help you overcome your marketing communication & print obstacles.

Our specialty has grown from print to include the latest marketing channels, including e-mail, online, mobile, ePublications and more. We're always one step ahead, continually innovating and evolving, ready to leverage the latest technologies to help you stand out in a crowded marketplace:

  • Branding and Identity
  • E-mail marketing
  • Direct marketing
  • Online marketing
  • Mobile marketing
  • ePublications
  • Business solutions
  • Print services

And that’s just the tip of the iceberg. When you integrate our services together, you’ll really see your response rates soar! We’ll also help you track, measure and optimize your communications so that you can get more bang for your buck.

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Copyright © 2023 AlphaGraphics International Headquarters. All rights reserved
2400 Herodian Way SE, Suite 235, Smyrna, Georgia 30080 US