Direct Mail Services

Reach customers and prospects at home or at work with targeted direct mail campaigns that combine strategy, design, printing, personalization, and mailing.

Put Your Message in the Right Hands

Direct mail gives businesses a tangible way to reach specific customers, prospects, neighborhoods, or market segments. From a simple postcard promotion to a personalized campaign, each piece can be built around who you want to reach and what you want them to do next.

AlphaGraphics Chicago can help coordinate your direct mail campaign from initial planning and design through printing, addressing, and distribution.

Direct Mail for Different Campaign Goals

Direct mail can support a variety of marketing initiatives, including:

Customer acquisition
Sales and promotions
Product or service launches
Customer retention and reactivation
Event promotion
Grand openings
Seasonal campaigns
Local market outreach
Appointment and service reminders
Fundraising and nonprofit outreach

The audience, offer, format, and timing can all be tailored around the specific goal of your campaign.

Why choose direct marketing?

It's flexible and targeted
It enables personalized communication
It provides measurable, trackable results
It improves customer retention and reactivation
It allows for efficient lead generation

Our direct marketing services include:

Email marketing
Cards and invitations
Postcards
ePublications
Promotional items
Mobile marketing
Envelopes

Common Questions

What is direct marketing?

Direct marketing is a measurable form of advertising targeted to a specific customer demographic. Communications include a clear call-to-action, and provide pre- and post-campaign analytics so you can easily track your ROI.

How can AlphaGraphics help me build a campaign?

AlphaGraphics can help you identify your target market; build a database of customers and prospects; select the message form best suited for your audience; produce and send your materials, and even help track your marketing campaign results.