Back to Blog List

Topics/Previous Posts

Types of Digital Marketing You Should Know About

Digital marketing is a broad and ever-evolving field that encompasses a variety of strategies and tactics for helping businesses reach their target audience. With the rise of the internet, digital marketing has become an essential part of any successful marketing campaign, and it’s important for businesses to understand the various types of digital marketing available in order to maximize their efforts. AlphaGraphics Bloomington is a custom print shop that offers printing, signs, and digital marketing to businesses in Bloomington. Learn some different types of digital marketing available, and contact us today!

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). SEO involves ensuring your content, such as page titles, meta descriptions, and other on- and off-page elements, have the right keywords that your customers search for so they can find you. SEO is an ongoing process, and it’s important to stay up to date with the latest SEO best practices in order to achieve the best results. AlphaGraphics Bloomington has years of experience helping local businesses with SEO best practices. Call today.

Content Marketing

Content marketing is a form of marketing that focuses on creating and distributing content in order to attract and retain a clearly-defined audience. Content marketing can include blogs, articles, infographics, videos, podcasts, and more. The goal of content marketing is to provide valuable and informative content to readers in order to engage and educate them about a topic, product, or service. Content marketing often goes hand-in-hand with SEO in order to provide the best chances for ranking high in search engines, while providing your customers with what they need to know. Let the digital marketers at AlphaGraphics Bloomington help today!

Social Media Marketing

Social media marketing is the process of creating, publishing, and promoting content on social media platforms in order to build relationships with potential and existing customers. Social media marketing can include creating and sharing posts, running ads, engaging with followers, and much more. Your Bloomington business needs to have a social media presence. Let our custom print shop help today.

Pay-Per-Click (PPC) Advertising

PPC advertising is where a fee is paid every time a user clicks on your paid ad. This form of advertising can be very effective if done correctly, as it allows you to target specific audiences and track the performance of your campaigns, while generating conversions. Let us help today.

Email Marketing

Email marketing is a type of marketing wherein businesses send emails to their subscribers with the intent of driving sales, promoting products and services, or building relationships. Email marketing is an effective way to stay in touch with customers and to nurture relationships. Our experienced team can help ensure you have just what your business needs to succeed. Trust AlphaGraphics Bloomington with all your digital marketing needs today!


These are just a few of the types of digital marketing that businesses in Bloomington can use to reach their target audiences. It’s important to understand the different types of digital marketing available in order to create an effective marketing strategy. Since digital marketing is an ever-evolving field, staying up to date with the latest trends and techniques is paramount in order to stay ahead of the competition. AlphaGraphics Bloomington excels at ensuring your local business has its best foot forward with our digital marketing services. In addition, we offer amazing custom printing and sign services, so your business has a comprehensive marketing strategy for success. To get started, reach out to us today!

Contact Us Today

Back to Blog List