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Six Creative Ways to Use Brochures

Think brochures are just for travel agencies and tourist destinations? Think again. Brochures can be a versatile marketing tool for any business or organization, regardless of industry. With a tri-fold design, brochures offer plenty of space to showcase your products, services, and essential information in an eye-catching way.

If you want brochure printing in Helena, look at AlphaGraphics Helena. Our custom printing company uses cutting-edge technology and high-quality materials to create brochures to help your business stand out. We also offer a variety of brochure folds, including bifold, tri-fold, gatefold, z-fold, accordion fold, and more. Each fold has unique characteristics and can be tailored to your specific needs.

In this blog post, we'll explore six creative ways to use brochures for your organization.

Product Catalogs

Transform your brochures into handy product catalogs. This approach helps you to visually present your product range to clients, complete with descriptions, specifications, and pricing. Tri-fold and accordion-fold brochures are best suited for product catalogs.

Group your products by category or feature, and use high-quality images to give potential customers a better idea of your offerings. This is an effective way to showcase a large selection of products without overwhelming the reader.

Event Programs

Are you hosting an event? Brochures make excellent event programs, providing all the necessary details in a compact and visually appealing format like tri-fold. You can include schedules, maps, speaker bios, and any other important information for attendees to have on hand. 

You can also use brochures as invitations to your event. Work with professional printing companies and create stunning brochures to make your event stand out.

Maps and Directions

If your business is located in a bustling area or has multiple locations, bi-fold or tri-fold brochures can be used as maps and directions to help customers find their way. Include landmarks, public transportation options, and easy-to-follow directions to make it as convenient as possible for your clients.

Service Menus

Are you running a service-based business, such as a salon or spa? Tri-fold brochures are a great way to showcase your services and prices in an organized and visually appealing manner. You can also include information on specials, promotions, and package deals to entice potential customers.

Resorts and hotels can also use brochures as in-room service menus, making ordering food, booking activities, and learning about on-site amenities easier for guests.

Informational Guides

Brochures can also be used as informational guides for your business or industry. Use them to educate potential customers about your company, products, or services. You can also create guides specific to a particular topic or problem that your business solves.

For example, a landscaping company could distribute tri-fold brochures on the best plants for different climates and soil types. A technology company could create brochures explaining the benefits of their products and how they can improve everyday life.

Trade Show Handouts

When participating in trade shows and industry events, tri-fold brochures can be a valuable tool to attract potential customers and provide them with more information about your business. They can also serve as a leave-behind for interested individuals, giving them something tangible to remember your company.

Additionally, 

  • Gate-fold Brochures are Ideal for showcasing dramatic or large-scale visuals.

  • Z-fold Brochures are suitable for presenting sequential information or step-by-step guides.

  • Roll-fold Brochures are excellent for conveying a story across multiple panels.

  • Double Parallel Fold Brochures effectively divide content into distinct sections or categories.

In addition to providing information about your business, brochures can showcase any special promotions or discounts you offer at the event. This can incentivize people to visit your booth and learn more about what you have to offer. Use custom printing in Helena to create eye-catching and professional brochures.

AlphaGraphics Helena is a professional print shop offering custom brochure printing in Helena. Whether you need brochures for marketing, informational, or educational purposes, our print shop can help you create high-quality and practical materials to represent your business in the best possible light. Plus, with our variety of brochure folds, you can choose the one that best fits your content and design.

Our team can assist you with designing, printing, and finishing your brochure to ensure that it meets all your business needs. Contact us today.

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