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Six Sizzling Hot Summer Marketing Ideas

Summer Marketing Ideas Charlotte NCSummer is here, and if it feels as if your customers are distracted, it’s probably because they are! From summer vacations to family get-togethers, summer can be a difficult time to capture your audience’s attention.  But it doesn’t have to be that way. In fact, we’ve found that summer presents unique opportunities to implement creative marketing initiatives! Our Charlotte, NC print shop has been helping local businesses engage customers for over 30 years. Let us put our experience to work for your business this summer starting with these six sizzling hot marketing ideas to excite your customers and get your company or product noticed!

#1 Heat Things Up

Nothing heats up sales more than creative and eye-catching marketing materials! After seeing the same marketing campaign numerous times, customers start to tune you out. Summer is brimming with creative potential so why not use an experienced graphic designer like those found at AlphaGraphics CLT to create a new campaign that delivers a visual boost to your brand or product! Whether it's summer imagery, fun typography, or a vibrant color palette, tap into the summer vibe with attention-grabbing graphics for your brochures, flyers, or direct mail campaign!

#2  Just in Time For Summer Promotions

Who doesn’t love an exclusive offer? Consider a summer-themed promotion to create excitement and develop a sense of urgency. Ideas include summer-themed products and services that boost summertime sales or hosting a summertime event like a “sip and shop.” Even better, establish these promotions as an annual campaign that repeat customers can look forward to every year.

#3  Promotional Materials So Intense You’ll Want to Grab Sunblock

Maybe you already host a summer sales event, but you want to turn up the heat a bit? Consider leveling up your marketing with customized, summer-inspired items such as customized coolers, beach balls, or branded can koozies and sunglasses. These items put customers in a summer state of mind, drawing attention and attendance to your sales event.
Branded Promotional Products Charlotte, NC

#4  Make a Splash in Your Local Community

Summer is the perfect season to dive into some local events! Event participation not only delivers a captive audience, but it’s also affordable exposure and builds brand recognition. The more often your business attends and participates in local community events, the better known you become to the people in your community.   And the people you meet will be more likely to think of your business when the need arises.  One more hot tip? Remember to bring samples, business cards, and flyers with QR codes to drive traffic to your website at these events.

#5  Feels Like Summer Guerrilla Style Marketing

Ready to get really creative? Ultra-creative and typically very affordable, guerrilla marketing tactics present a fun opportunity to flex your marketing muscles. Here are some ideas:

  • Place temporary artwork and signage on sidewalks, streets, and windows
  • Add customized stickers and removable or temporary graphics to campus buildings, train stations, athletic fields, and concert venues
  • Donate personalized bookmarks to your local library or branded pens to shops
  • Partner with an unexpected company for a synchronized campaign or event and promote with flyers and posters


#6  Burning Hot Referral Giveaway

One of the best ways to further the success of your brand is through word of mouth! Did you know 65% of new business comes from referrals?  If you haven’t tried this marketing strategy, you may be missing out on a significant source of revenue. A success referral program begins with a well-defined, specifically mapped strategy for your existing and new customers that offers surprise gifts or upgrade incentives, is trackable, and prominently marketed among all marketing channels!

Heat Things Up This Summer With Help From The Charlotte, NC Print, Signs, & Marketing Experts at AlphaGraphics CLT

Ready to top off your summer sales with a memorable marketing campaign? We’re here for you!  Partner with our dedicated team of Charlotte, NC print, marketing, and sign professionals to create and implement marketing efforts that capture the attention of your customer base and boost your Q2 results. With the expertise, experience, and equipment to take your idea and make it a reality, we’re here to help you get noticed and get business. Contact us today to get started!

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