Back to Blog List

Topics/Previous Posts

Print Marketing Trends in 2022

2022 has seen a lot of new print marketing trends. At AlphaGraphics Lake Norman, we are always keeping an eye on the latest print marketing techniques so that we can offer our clients the best possible printing services. In this blog post, we will discuss four of the most popular print marketing trends for 2022. Keep reading to learn more, and contact our Lake Norman print shop and marketing agency for premier printing services today!

Combining Print & Digital Marketing

One of the print marketing trends that we are seeing more and more of in 2022 is the combination of print and digital marketing. Many businesses are using print techniques to complement digital marketing campaigns or using digital techniques to improve print marketing results. For example, printing QR codes on your materials allow recipients to scan them with their smartphones and be taken to digital assets like websites, menus, or social media pages.

Sustainable Packaging & Printing

As consumers become more aware of the environmental impact of the products they purchase, they are increasingly looking for sustainable options. When it comes to print marketing, this means using eco-friendly materials and processes whenever possible. At AlphaGraphics Lake Norman, we are proud to offer sustainable print solutions that are gentle to the environment.

Personalized Print Marketing

Personalized print marketing is another big trend for 2022. This involves using print techniques to create materials that are specifically tailored to the recipients. For example, you could use variable data printing to print different versions of a direct mail piece, each with a personalized message or offer. Or, you could use print techniques to create unique packaging for your products.

Advanced Lettering & Technology

Finally, we are seeing a lot of advanced lettering and print technology being used in print marketing. This includes techniques like raised printing, foil stamping, and embossing. These techniques can add a touch of luxury to your print materials and make them really stand out. If you are interested in learning more about any of these print marketing trends, or if you are looking for printing services in Lake Norman, contact AlphaGraphics today. Our print shop and marketing agency has the experience and expertise to help you create print materials that will get results.

Back to Blog List