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How Print Marketing & Digital Marketing Work Together

When it comes to marketing, there are a lot of different strategies that can be used. Some businesses prefer to stick with one type of marketing, while others like to use a variety of methods. The truth is, both print marketing and digital marketing are important aspects of any successful marketing strategy. In today's blog post from AlphaGraphics Lake Norman, we will discuss how print marketing and digital marketing work together to achieve your business goals. Keep reading to learn more, and visit our Lake Norman print shop and marketing agency to start creating your marketing strategy today.

Digital Opt-Ins With Direct Mail

One of the most common ways that print marketing and digital marketing work together is through digital opt-ins with direct mail. For example, let's say you own a business that sells products online. You could include a print piece in each shipment that includes a QR code or unique URL that customers can use to access exclusive content or discounts on your website. This is a great way to get customers to engage with your brand both online and offline, and it can help you reach new customers that you might not have been able to reach through digital marketing alone.

Printed Social Media Reviews

Another way print marketing and digital marketing can work together is by printing social media reviews. If you have positive reviews on your business's Facebook page or Google listing, you can use those reviews to create print collateral like flyers or posters. You can then post these print pieces in strategic locations around town, or even send them out in direct mail campaigns.

Printed Campaign Hashtags

In today's world, hashtags are everything. If you want your print marketing campaign to have a chance of being successful, you need to include a hashtag. You can use this hashtag on print pieces like flyers and posters, and you can also promote it online through your social media channels. When customers see the hashtag, they will be able to connect it with your print campaign and engage with your brand.

Variable Data Printing

Finally, print marketing and digital marketing can work together through variable data printing. This is a type of print marketing that allows you to personalize each print piece with the recipient's name, address, or other information. This is a great way to make your print marketing more effective and to ensure that each customer feels like your brand is speaking directly to them. If you're ready to start using print and digital marketing to achieve your business goals, contact AlphaGraphics Lake Norman today. We are a print shop and marketing agency that can help you create the perfect marketing strategy for your business.

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