As we approach the halfway point of the year, it's the perfect time to consider refreshing your business's print marketing materials. Mid-year is an excellent opportunity to review your branding, assess what works, and update any materials that needs improvement. Refreshing your marketing materials can give your business a boost and set you up for success in the second half of the year, and AlphaGraphics Lake Norman is here to help.
Our local print shop offers dozens of print and digital marketing services to help your business succeed and grow, including banners, posters, business cards, and more. Here are some tips for creating a seamless mid-year refresh of your business's print marketing materials. Contact us today!
Assess Your Current Materials
First, take an inventory of your current marketing materials. What do you already have in place? What needs improvement? Analyze what worked and what didn't work from the previous year and adjust accordingly. This information can help guide what marketing pieces need to be updated and what pieces are working well. Our expert print marketers can help guide you, too.
Rebrand If Necessary
A refresh can be an excellent opportunity for a full rebrand. If your business has changed direction or hasn’t experienced growth, a new branding direction can help communicate your business goals and ambition. Take this time to explore if your branding is still relevant to your target market. Then, really getting clear on what your ideal customers are looking for and how you can speak to them in a way that resonates the most. Call AlphaGraphics Lake Norman to start today!
Choose The Right Mood
Your print marketing should evoke a specific mood that speaks to your target audience. Consider the tone you’d like to set with your materials — serious, playful, informative, etc. Consistency in your branding is crucial, so once you settle on a mood, make sure it carries through all your materials. Consider seasonal moods, too. For example, in the summer, you can choose an outdoor theme and a holiday theme during November and December. Ask our custom print shop how today!
Keep It Simple
One of the best ways to make a mid-year marketing refresh seamless is to create a focused strategy with a few objectives. Focus on creating clear, concise, to-the-point messaging in any updated materials, such as banners and posters, you'll print. Avoid overwhelming offers, long-winded messages, and excessive design elements, and stick to the essentials. Let AlphaGraphics Lake Norman help today!
Update Contact Information
One of the critical essentials in print marketing is making sure your contact information is up-to-date. A mid-year refresh is the perfect opportunity to double-check that all of your contact information is correct on all of your print marketing. Your website address, social media handles, phone number, and physical address should be accurate on all marketing materials. If not, contact our custom print shop to update your business cards, posters, banners, promotional materials, and more. Call today.
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A mid-year refresh of your business's print marketing materials is an excellent way to give your company a boost and prepare for the second half of the year. By reassessing your current materials, rebranding if necessary, and focusing your messaging and design, you can create marketing materials that set your business apart from the competition. By choosing wisely and keeping it simple, you'll ensure that your communication resonates with your audience, adding to your business's bottom line while helping you reach your marketing goals. Let our print marketing experts set your business up for growth the last half of the year. Contact AlphaGraphics Lake Norman today!
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