In the world of commercial signage, color plays a vital role in creating an effective and memorable sign. Color is one of the most important factors when it comes to building signage, as it can instantly attract attention and create an emotional response from viewers. It is said that color can make or break a sign, which is why it is crucial to choose the right colors for your building signage. AlphaGraphics Allentown is a local sign shop that offers an array of signage options for your business, including interior and exterior signage, banners, posters, large format, and more. Here are some of the ways that color impacts building signage. Contact us today!
Psychology of Color
Color psychology is the study of how colors affect human behavior, emotions, and perception. Each color has a different psychological effect on people, which can influence their response to visual stimuli, including building signage. For example, blue is often associated with trust and reliability, while red is associated with energy and excitement. Understanding the psychology of color is important when it comes to choosing the right colors for your building signage. Ask our experts for advice today.
Brand Colors
When it comes to building signage, color plays a significant role in branding. Your company's brand colors should be reflected in your exterior and interior signage in order to create consistency across all marketing materials. Using your brand colors in your building sign will help to reinforce your company's brand image and logo and make it more memorable to viewers. It's important to choose colors that represent your brand and align with your brand's mission and values. Get in touch with our sign shop for directional signs, wayfinding signs, and more today.
Contrasting Colors
Using contrasting colors in your building signage can help to create a dynamic and eye-catching display. Contrasting colors are colors that are opposite each other on the color wheel and can create a visual pop in your signage. For example, a yellow sign against a dark blue background will stand out more than a yellow sign against a light yellow background. However, it's important not to use too many contrasting colors, as this can become overwhelming and confusing for viewers. Let AlphaGraphics Allentown help with your wall murals and window graphics today.
Legibility
Color also plays an important role in the legibility of your building signage. Combining the right colors with proper font types and sizes is important to ensure your exterior or interior sign is easy to see and read. This is especially important for businesses that require customers to read their building signage from a distance, such as street signs or storefront signs. Choosing colors with high contrast will help to improve the legibility of your sign. Have questions? Ask our experts today.
Aesthetics
Color is a tool that can be used to create a mood or emotion in the viewer. The colors used in a building sign can have a major influence on how the viewer perceives the business or establishment. For example, blue and green are often associated with calmness and tranquility, while vibrant colors like orange and yellow are associated with energy and excitement. Using the right colors in your building sign can help to create an aesthetically pleasing display that reflects the mood and vibe of your business, attracts attention, and creates interest. Let the experts at AlphaGraphics Allentown help today.
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Color is a crucial element when it comes to building signage. It can attract attention, create an emotional response from viewers, and impact the legibility and aesthetics of a sign. When choosing colors for your building signage, it's important to consider contrast, legibility, and brand consistency. By using the right colors, you can create a memorable and effective building sign that reflects the identity and values of your business. Whether you need a banner or poster or exterior and interior signage, AlphaGraphics Allentown can help. With years of experience, our team can help take your vision and turn it into reality. Call today!
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