You've spent months on the new brand. New logo, new colors, new messaging. The design team is proud of it. Leadership signed off. The website looks great.
And then someone realizes the sales team has been handing out old business cards for three weeks. The lobby sign still has the previous logo. There's a pallet of outdated brochures in the storage room. The fleet trucks are rolling through Nashville, still bearing last year's branding on the doors.