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How to Use Print Marketing to Drive Holiday Sales

The holidays are a critical time for retailers, when they can make a huge chunk of their annual sales. And while digital marketing has taken over as the primary way to reach consumers, print marketing can still be a powerful tool to reach holiday shoppers. Here at AlphaGraphics Carrollton, we offer the best in both print and digital marketing to help your business this buddy holiday season. Learn some great tips on how to use print marketing to drive holiday sales below, and contact us today!

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Plan in Advance

The early bird gets the worm – and in this case, the early business gets the customers. Don’t wait until the last minute to start your holiday marketing campaign. Get a head start on the competition by starting to promote your holiday deals and promotions well in advance. Here at AlphaGraphics Carrollton, we work diligently to offer you quick turnaround times on all of your print marketing materials, such as holiday flyers, brochures, extra business cards, banners, and more. Get started today.

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Emphasize Eye-Catching Visuals

Every business is vying for consumers' attention, and with attention spans being low these days, you need every advantage you can get. Since print marketing is a visual medium, it's important to use eye-catching visuals to grab attention and communicate your message. Use festive colors and images, and make sure your branding is prominent. Try to combine your branding with the season in order to create a great experience for your customer this holiday season. Get started today!

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Don't Be Verbose

With print marketing, you have a limited amount of space to get your message across. So make sure you're clear and concise in your messaging this holiday season. Use bullet points or short sentences to make your message easy to digest. And, be creative. Think outside the box to come up with unique and attention-grabbing designs that will make your materials stand out from the rest. Our expert print designers can work with you to use the latest print marketing trends to ensure a dramatic design. Call our custom print shop in Carrollton today.

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Keep It Simple

While the holidays are fun, they can be a lot of work for many people. You'll want to keep your print and digital marketing materials as simple as possible. Include a call-to-action in your print marketing materials, and make it easy for people to take action. Include a QR code or URL that people can scan or type in to get to your website or landing page where your excellent digital marketing will kick in and help convert visitors to customers. The expert marketers at AlphaGraphics Carrollton are here for you. Let us know how we can help your business this holiday season today.


For many businesses, the holidays are when they make it into the black. It's when shoppers are looking for the extras, and you want to be ready to provide them. By using the best in print marketing materials and design, as well as digital marketing, you can drive holiday sales and boost your bottom line. Let AlphaGraphics Carrollton help you capitalize this holiday season. We offer customized print and digital marketing services to meet the unique needs and requirements of your business. We work closely with our customers throughout their business journey.

If you are looking for a great print and digital marketing strategy this holiday season, we offer free digital audits where we'll take a look at your current marketing strategy, where your competitors are, and what's working, so we can help you take your marketing to the next level. Schedule a consultation today!

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